Consumers today are savvier than ever with their smartphones. Forty-four percent report that they frequently use their smartphones in-store to comparison shop, making this a legitimate concern for retailers. With showrooming now a mainstream consumer behavior, retailers are aggressively seeking new weapons to encourage shoppers to complete purchases in their stores. Personalization in mobile is quickly becoming the answer to this growing consumer trend. When retailers take a personalized approach to their mobile marketing efforts, consumers take notice and take action. Learn about consumers’ attitudes and behaviors related to showrooming based on consumer research, as well as actions retailers can take to drive in-store transactions. -
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