Showrooming is a new reality that most retailers and marketers are seeking to understand and address. Research from Vibes 2013 Mobile Consumer Report shows that personalization can help retailers combat showrooming. As the holiday shopping season approaches, this research provides insights about the reality of "showrooming 2.0," where the trend of showrooming is now a mainstream shopping behavior that most shoppers are doing.
In this presentation, you will learn about:
- The current state of showrooming
- The explosion of in-store smartphone usage
- How personalization drives purchases
- Consumer mobile messaging preferences
- How to achieve next-level mobile marketing