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Combat Showrooming with Personalization
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Combat Showrooming with Personalization

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Showrooming is a new reality that most retailers and marketers are seeking to understand and address. Research from the Vibes 2013 Mobile Consumer Report: Combat Showrooming with Personalization shows …

Showrooming is a new reality that most retailers and marketers are seeking to understand and address. Research from the Vibes 2013 Mobile Consumer Report: Combat Showrooming with Personalization shows that personalization can help retailers combat showrooming.

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  • 1. 186% year-over-year increase in consumers who make purchases based on in-store text message or QR code scan www.vibes.com | 312.589.6960 | hello@vibes.com | @Vibes 2013. All Rights Reserved. Showrooming is a new reality that most retailers and marketers are seeking to understand and address. Research from the Vibes 2013 Mobile Consumer Report shows that personalization can help retailers combat showrooming. Consumers are showrooming more than ever. . . Smartphone usage in-store explodes Most important aspects of personalization SHOWROOMING BEHAVIORS 36%of consumers use their mobile device to shop more in-store than they did two years ago Looked up a product review Uses consumer’s preferences – favorite shopping categories, brands, sizes Timeliness — when consumers are getting ready to purchase that item Location — when consumers are in the store or around the store Uses consumer's name Compared prices on a competitor’s website Researched a product on the store’s website Purchased a product from the store's website after they left the store Used a company’s app 60% 20% 13% 8% 31% 49%33% 49% 20% 40%11% 24% 17% 25% Increase from 2012 to 2013 58%48% 100%118% 47% Purchased a product from a competitor 9% 23% 156% 2013 2012 18%of consumers frequently see personalization from retailers and brands 89%of consumers would sign up for mobile messages if they were personalized Combat Showrooming with Personalization Combat Showrooming with Personalization Source: Vibes Mobile Consumer Survey – August 2013 Base: Total n=1,000 44%of consumers are showrooming frequently

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