Now that both Google Wallet and Apple Passbook, the non-payment mobile wallets used to store offers and loyalty cards, are available to consumers, marketers have more questions than answers. What are the differences between Google Wallet and Apple Passbook? How many locations are available? Can I dynamically update mobile wallet content? Is the content cloud-based? It is more critical than ever to have an integrated strategy that leverages both mobile wallet apps in order to reach all iPhone and Android users.
In this presentation, you will learn about:
• The differences between Google Wallet and Apple Passbook
• Best practices for mobile wallet marketing (offers and loyalty)
• 3 tips for using Passbook and Google Wallet this holiday season