Levelling the Playing FieldSocial Recruitment & Professional Social Networks@petercrosby<br />
Viadeo is…<br />35 million members worldwide<br />1 million new members / Month<br />150 million viewed pages / Month<br /...
David vs. Goliath ?<br />
One size fits all vs. The world’s PSN<br />
In the beginning… bulletin boards<br />
Professional Social Network: Where ?<br />Internet population (in million users)<br />45M<br />46M<br />28M<br />20M<br />...
THE NEW RECRUITING<br /><ul><li> RESUME 3D (showing at a cinema near you!)
 In other words… the CV is dead…
Resume vs Rich Media Profile</li></li></ul><li>THE NEW RECRUITING<br /><ul><li> It’s the elevator pitch… but not as we kno...
 What is passive recruitment?
Passive vs Active</li></li></ul><li>THE NEW RECRUITING<br /><ul><li> Social is changing organisational structure & hierarchy
 But just social is stupid
Long View vs Short Term</li></li></ul><li>LEVELLING THE PLAYING FIELD<br /><ul><li> …the job finds you
38% head hunted in the UK alone
 But both candidates & recruiters can game the system
You don’t find a job…</li></ul>v<br />
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Peter Crosby - Levelling the Playing Field: Social Recruitment & Professional Social Networks

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"Social Recruiting Seminar & Networking Evening" hosted by Viadeo & BraveNewTalent during Social Media Week 2011.

Pete Crosby, Viadeo's Chief Sales Officer, spoke on the emergence of professional social networks and their democratising effect on social recruiting & marketing for both candidate and recruiters.

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  • Peter Crosby - Levelling the Playing Field: Social Recruitment & Professional Social Networks

    1. 1. Levelling the Playing FieldSocial Recruitment & Professional Social Networks@petercrosby<br />
    2. 2. Viadeo is…<br />35 million members worldwide<br />1 million new members / Month<br />150 million viewed pages / Month<br />150 000 connections / Day<br />
    3. 3. David vs. Goliath ?<br />
    4. 4. One size fits all vs. The world’s PSN<br />
    5. 5. In the beginning… bulletin boards<br />
    6. 6. Professional Social Network: Where ?<br />Internet population (in million users)<br />45M<br />46M<br />28M<br />20M<br />54M<br />43M<br />220M<br />30M<br />32M<br />29M<br />96M<br />360M<br />10M<br />87M<br />19M<br />13M<br />7M<br />81M<br />4M<br />27M<br />20M<br />11M<br />30M<br />67M<br />17M<br />8M<br />5M<br />20M<br />Everywhere (1.7Bn Internet users worldwide)<br />Source: www.internetworldstats.com<br />
    7. 7. THE NEW RECRUITING<br /><ul><li> RESUME 3D (showing at a cinema near you!)
    8. 8. In other words… the CV is dead…
    9. 9. Resume vs Rich Media Profile</li></li></ul><li>THE NEW RECRUITING<br /><ul><li> It’s the elevator pitch… but not as we know it…
    10. 10. What is passive recruitment?
    11. 11. Passive vs Active</li></li></ul><li>THE NEW RECRUITING<br /><ul><li> Social is changing organisational structure & hierarchy
    12. 12. But just social is stupid
    13. 13. Long View vs Short Term</li></li></ul><li>LEVELLING THE PLAYING FIELD<br /><ul><li> …the job finds you
    14. 14. 38% head hunted in the UK alone
    15. 15. But both candidates & recruiters can game the system
    16. 16. You don’t find a job…</li></ul>v<br />
    17. 17. LEVELLING THE PLAYING FIELD<br /><ul><li> Social ads that cost less the more your ad is liked
    18. 18. Content that gets pushed & recommended
    19. 19. Digital word of mouth</li></ul>v<br />
    20. 20. LEVELLING THE PLAYING FIELD<br /><ul><li> Not just Talent, but Expertise
    21. 21. An ol’ fashioned data driven proposition
    22. 22. Cardinal Healthcare
    23. 23. The power of community</li></ul>v<br />
    24. 24. IMPACT: POSSIBILITIES & PITFALLS<br /><ul><li> Democratised & global job market
    25. 25. Enhanced sphere of search on both sides of the equation
    26. 26. But do you understand what it means to be local?
    27. 27. Global vs Local</li></li></ul><li>IMPACT: POSSIBILITIES & PITFALLS<br /><ul><li> Sure have a company profile but…
    28. 28. …this is networking & the relationship is with YOU
    29. 29. The Trump Organisation (!)
    30. 30. The <your name here> Organisation
    31. 31. Corporate vs Individual</li></li></ul><li>IMPACT: POSSIBILITIES & PITFALLS<br /><ul><li> Too many connections weaken the network & fail the Stress Test
    32. 32. Super connectors are poor connectors
    33. 33. Quantity is a comfort blanket
    34. 34. Quantity vs Quality</li></li></ul><li>twitter: <br />@petercrosby<br />

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