Veyond Partners Introduction 200901

Providing the Insights & Connecting the Industry Copyright © 2009 VEYOND PARTNERS No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

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Veyond Partners VEYOND PARTNERS’ main business model is to provide valuable Research/Insights/ Trends/Knowledge on Korean TMT (Telecom, Media & Technology) industry to the World. It also provides the Professional Connecting Service and Consulting/Advisory Services to Global clients who want to utilize from Korea’s advanced Digital Economy experiences. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Yahoo, Hyundai and KTF. Veyond Partners providing the one week Korean TMT session +benchmark tour named ‘ Journey to Korean Digital Media’ to Norwegian Media Professionals 2

Veyond Partners in 2008. 12.8 2008. 12.11 Industry observers generally agree that mobile-video services for In a statement, the commission said WIPI had brought some both 3G and DMB have been financially disappointing. efficiency to South Korea’s cell phone market but left it out of step quot;We are very good at making technology and new services,quot; says with the global development of phones based on newer types of Chung Yun-ho, a telecom industry consultant and managing software. “ The abolition of this rule means this market is going partner of Seoul-based consulting firm Veyond Partners. “ to be more globalised “ said Chung Yunho and industry But considering the business model wisely is not something we consultant at Veyond Partners in Seoul. are good at.quot; 3

Why Veyond Partners? Our service portfolio which includes Research, Consulting, and Venturing, rightly reflects the logical order of clients’ needs at each stage of the business. Veyond Partners provides its clients with insightful and perspicacious market intelligence through its research service by leveraging its Korean roots. By offering logical, proven, and practical solutions, Veyond Partners consulting helps its clients to solve business problems regardless of its nature such as what to, whether to and how to do so. Further, Veyond Partners is willing to be long term partners throughout the clients’ venturing; it either helps to find the right partner in Korea or becomes a partner itself by utilizing its extensive business networks. Veyond Partners stands by its clients as an advisor who is independent yet actively participating. 4

Veyond Partners’ Unique Value Our business is focusing not in Korean Local market as our primary strategy is providing professional services to Foreign Clients who want to investigate Korean market We do understand not only the Korean market but also consider the delicate situation of our foreign clients and hence try to create our products in International perspective Global Perspective Unlike many typical Korean workers we are confident and comfortable with communicating in Global Perspective & ‘English’ as our working language is not Korean but English & Communication Communication We already have done several projects/assignments in English and have received excellent feedbacks from our business partners who were from Swiss, UK, Hong Kong, China, Norway Also we are possessing great communication and project management skills in Korean business settings as most our members are ex-management consultants in major consulting firms Our members mostly have great career experiences gained from well established firms such as Accenture, AT Kearney, ADL, KTF, Yahoo, Hyundai to name a few. Most of them are post graduate level educated from prestigious schools either from Korea/Abroad Expertise All of them are energetic enough to venture out their well established previous careers and Expertise & receiving strong reputation from their peer group. & Professional Network Professional Network Members of our firm come from diverse back grounds and industries such as Finance, Telecom, Technology, Marketing, Internet Most of them are possessing significant industry experiences allowing them to have sufficient professional/personal networks which are really important to make the work happen 5

Veyond Partners’ Work - Consulting • Created SK Telecom’s Convergence Strategy which Consulting Consulting can best utilise the resource and capabilities of SK Telecom (in partnership with with Accenture) • USIM based Marketing Aggregator model was Research suggested alongside with RFID, Digital Home to the Client • Developed New Media Channel business strategy Conference focusing on Advertisement in order to enhance SK corporation’s Marketing Platform and best utilize its Marketing tool ‘OK Cashbag’ Thought Leadership • Created OK Cashbag’s Mobile Marketing strategy in conjunction with SK Telecom’s 3rd Generation network initiatives. Also developed new business models which can best utilise the Mobile features for OK Cashbag Venturing Advisory 6

Veyond Partners’ Work - Research • Made a research report for Fitch Rating on Korean Consulting 3G Mobile market focusing on its characteristics and implications to the Global TMT industry Research Research • Developed custom research for Accenture’s project to Major Korean Mobile Network Operator identifying the benchmark cases on how MNO can move beyond its own Telecom domain Conference • Provided research insights to Deloitte London Office’s project on 2012 Digital Media Landscape outlook reflecting the advanced status of Korean Thought Leadership Digital Media Market • Provided research to ADL’s Due Diligence project for Digital Cable TV focusing on assessing Venturing Advisory methodology of Cable TV’s Capability/Capex/Opex 7

Veyond Partners’ Work - Conference • Gave speech and in-depth discussions to ‘Insights Consulting and Lessons from Korea & Japan’ Round Table Conference held in London Research • Delivered presentation on ‘How UGC can be understood from the Mobile perspective’ focusing Korea’s advanced status of Digital Environment* Conference Conference • Moderated the ‘Transforming Digital Television: The case for IPTV’ session with the special guests from Microsoft, TeliaSonera and Zattoo TV Thought Leadership • Chair Speaker of Mobile TV Asia summit in Singapore, on the theme of ‘Accelerating the uptake Venturing Advisory of Mobile TV in Asia’ * Material for the Conference can be downloaded from www.slideshare.net/veyond/yunho-chung 8

Veyond Partners’ Work – Thought Leadership Consulting • Appeared on Radio Television Hong Kong’s ‘Media Research Watch’ program as the Expert Interview delivering the Korean Mobile TV overview and evolution Conference • Provided the ‘Korean Digital Media Landscape and Dynamics’ to the Norwegian Journalists who are all • Authored the report on covering the New Media Sector Mobile TV market in Korea Thought Leadership Thought Leadership providing insights, trends, statistics, patterns of 2 years Commercialisation • Co- research with Professor Jan Ondrus on the experiences of Korean Mobile Venturing Advisory different adoption patterns of Mobile Payment TV depending on the regions 9

Veyond Partners’ Work – Venturing Advisory Consulting • Providing investment advices on Telecom/Media Confidential sector understanding the market dynamics and Client emerging technology considerations Research • Providing advisory service to a Boutique Confidential Conference Investment house who wants to invest in pre-IPO Client Technology/Media companies Thought Leadership • Facilitated the two parties looking for the right Confidential business partner for sports contents distribution Client Venturing Advisory Venturing Advisory 10

Clients’ Feedback on Veyond Partners’ Work Veyond Partners arranged the insightful journey to Korean Digital Media for our group of Norwegian journalists and editors to Korea in an impressive way. Yunho Chung, Managing Partner of Veyond Partners, is clearly very well connected in the Korean telecom and media industry. He also possesses expert views of the current status of - and on the future of mobile development, and the use of broadband and wireless communication in real business. On the more private side, he is also a warm and outgoing person you can trust! I can definitely recommend Yunho Chung both as a service provider and as a business partner Associate Director, Staale De Lange Kofoed Yunho is an extremely bright and dedicated person who runs a great company with great people. He is an excellent mentor for his young collaborators. His wonderful vision about how human capital should be valued in the consulting business is exemplary. Moreover, Yunho is incredibly well connected in the Korean industry, which makes him an excellent contact to have in Seoul Professor, Jan Ondrus Veyond Partners is a unique and competitive business partner to ADL. They are equipped with talented personnel having insights and expertise on Telecom, Media, Internet sector and are always on the edge to others. Their professional services to us played crucial roles on our assignments and we have strong trust on their advices to us. We enjoy working with them and especially the more challenging the projects their participation proves to be critical. Head of TIME Practice, (Telecoms, Information, Media, Electronics) Seoul Hyeoksoo Lee We work closely with Veyond Partners for our new business development projects continuously and they always proved to bring the ‘Beyond Value’ to us. Their strong expertise on Digital Market coupled with great insights on Marketing Strategy provided valuable inputs on developing our new businesses. They are not limiting themselves with ‘Rigid Management Methodologies’ which I have experienced several times while working with Global Management Consulting Firms and are always creative on providing the right solutions to us. Due to their valuable support, we have close ties with them both in consulting and advisory. Head of New Business, Yohun Song 11

Explore Veyond Partners’ Web 2.0 www.koreaninsight.com www.youtube.com/veyond www.slideshare.net/Veyond www.flickr.com/people/18405208@N00 12

Yunho Chung, Managing Partner of Veyond Partners Yunho Chung Managing Partner, Veyond Partners E-mail: yunho.chung@veyond.com Yunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2005. VEYOND PARTNERS’ main business model is to provide valuable research/insights/trends, professional knowledge services of Korean TMT (Telecom, Media & Technology) industry to the World. He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF. Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in VEYOND HAUS, 310-13 Accenture focusing on Communication & High Tech Industry and during his time in Sangsu-dong, Mapo-gu Accenture he has done numerous projects serving clients in Wireless, Fixed, Online Seoul, 121-829, Korea Company and more. He holds Master Degree in Management from LSE (London School of Economics). Phone 82 2 2233 4445 Recently He appeared in several conferences/seminar/media including iMobicon, Fax 82 2 2233 4451 BCWW, Mobile Entertainment Market, Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and Blogging. 13

Veyond Partners Introduction 200901

by Yunho Chung

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