YouTube for Business: Online Video
Marketing for Any Business by
Michael Miller
He Covered It All
To any businessperson or marketing professional, YouTube’s 20 million
viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business
and sell your products or services?
The answers in YouTube for Business show you how to make YouTube
part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn
how to:

• Develop a YouTube marketing strategy
• Decide what types of videos to produce
• Shoot great-looking YouTube videos–on a budget
• Edit and enhance your videos
• Create a presence on the YouTube site
• Manage a video blog
• Generate revenues from your YouTube videos
• Produce more effective YouTube videos
Includes profiles of
successful businesses
• Blendtec
• Charles Smith Pottery
• Annette Lawrence, ReMax ACR Elite Group, Inc.
• Stone Brewing Company
• D-Link
Author Michael Miller has written more than 80 how-to books over the
past two decades, with more than
one million copies in print. His best-selling books include YouTube 4 You,
Tricks of the eBay Business Masters,
Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The
Ultimate Google Resource.
Front cover quote:

“Never thought you could use YouTube for your business? Well, think
again! This book gives you
a complete overview of why, how, and the technology to get you started.”
– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie
Personal Review: YouTube for Business: Online Video
Marketing for Any Business by Michael Miller
Most books of this kind are quickies turned out by hack writers who scoop
up stuff from the web and regurgitate for those too lazy or inexperienced to
do the same thing.
But there are occasional gems like this one. Michael Miller may be prolific
with more than 80 how-to books to his credit, but he is also professional in
his approach and a skillful writer.
He tackles the cocnept of using YouTube for business in a very
methodical way. He walks the reader through the reasons for using
YouTube, the basics of video production, managing your online videos,
video blogging and promotion and monetization.
Obviously those who know their way in production can skip those pages,
but on the whole, Miller's book is well-worth reading in its entirety. Even
though it covers many basic areas, Miller is an informative writer who
never conscends. This is a book on using YouTube to market your
business and Miller never lets that object out of sight. He also includes a
few profiles of real-life users of YouTube mrketing videos that are quite
compelling.
Overall this is a solid read for anyone with even the vaguest interest in
exploiting YouTube for their own business interests.
Jerry
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