Trump University Marketing 101: How
to Use the Most Powerful Ideas in
Marketing to Get More Customers by
Don Sexton
An Excellent Textbook And Resource
A new edition of the successful guide to great marketing–now with 20%
new and updated material
Combining the biggest name in business with the forty-year experience
of one of the best-known and most respected marketing thinkers, Trump
University Marketing 101, Second Edition presents all the basics of great
marketing, sharing Professor Donald Sextons lifetime of marketing
experience and acumen. Each chapter focuses on one key marketing
concept and explores it in a straightforward, non-academic manner with
exercises and examples that show the idea in action. Readers will discover
the same effective methodologies Sexton teaches his own students,

backed up with step-by-step instruction and handy tools and resources.
Now better than ever, this new edition includes 20% new information,
including new chapters on marketing in a difficult economy, marketing real
estate, online marketing, and more. Don Sexton (New York, NY) is
Professor of Marketing at Columbia University and the principle of The
Arrow Group, Ltd.®, a marketing consulting and training firm whose clients
have included GE, Citigroup, Unilever, and Pfizer, among many other well-
known companies. He has taught at Columbia for more than 40 years and
his articles on branding and marketing have appeared in numerous
publications including the Harvard Business Review and the Journal of
Marketing. He is often quoted in such publications as the New York Times,
Business Week, and Beijings China Economic Daily.
Personal Review: Trump University Marketing 101: How to Use
the Most Powerful Ideas in Marketing to Get More Customers by
Don Sexton
I've read numerous introductory marketing books in the past to try and get
a satisfactory practical understanding of this topic and have found that
none of them come close to this one.
After reading this book I now feel I'm conversant in all the key aspects that
should be considered in the formulation of a marketing strategy.
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Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to
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