I had the privilege to spend some time with Harvey at Book Expo America -- a large trade show. He's a fine person, and his book is written from the heart.
When I was writing about book marketing, I included Harvey's advice to aspiring authors. This is an excerpt from Book Marketing DeMystified: Enjoy Discovering the Optimal Way to Sell Your Self-Published Book, Practical advice from the inventor of print-on-demand (POD) publishing...
Harley Melton, author of Touch Not This Wall: A Novel of the Vietnam
War... and After, who was at the 2005 Book
Expo America, provides this perspective for authors considering attending
a future Book Expo:
"Don't expect that droves of people will stop and literally snatch a
copy of your work from your hands. [However] the publishers are there
to sell their goods to booksellers and see what the other guys have, not to
pick up books from other publishers or authors.
"But, there is a great positive for any author attending BEA. It is
a rare, an extremely rare, opportunity to be face-to-face with publisher
executives who might, just might, be interested enough
in you and your work to take you on, if not for your
current work, for your future work(s).
"I would suggest that other authors do as I did,"
says Harley. "Research the list of publishers that are
slated to attend, pick about twenty to twenty-five who
publish your genre/theme and start from one end of the
building and work your way to the other. Most were kind enough to give
me a few minutes to present my nonfiction; only one told me that they
don't publish conservative crap (not the word he used but very close). of
the twenty publishers I had pre-selected, four in particular seemed to be
more than just polite."
less
0 comments
Post a comment