Things I have learned in my life so far
by Stefan Sagmeister
Wonderfully Entertaining
Amazon Best of the Month, March 2008: Many consider Stefan Sagmeister
to be our most important living designer, but he reaches beyond design
circles in sharing 20 Things I have learned in my life so far, including the
fact that keeping a diary supports personal development. Proving his point,
this book grew from a list in his diary during a year-long commercial hiatus.
He returned to paid work with greater freedom from clients and himself,
and created a series of projects spelling out personal truths--worrying
solves nothing, trying to look good limits my life, and other simple,
meaningful statements. Most are public and interactive (words spelled out
on the backs of swimmers in the Hudson River, or displayed by enormous
blow-up monkeys lounging around Scotland, or flaming in Singaporean
bamboo scaffolding), while others are more private experiments with
intriguing materials (sausages, cacti, sperm). All are presented--along with
personal anecdotes supporting his assertions and notes on the
practicalities of creating each project--in an alluringly interactive format: a

box of 15 booklets with unique covers that can be switched to transform
the look of the case from creepy to lovely. --Mari Malcolm
Personal Review: Things I have learned in my life so far by
Stefan Sagmeister
"There is always someone who has done something cooler than what I am
doing at the moment." This aphorism won't be found in Stefan
Sagmeister's new book since I coined it myself, but it neatly summarizes
the wonder and awe I felt when looking through these 15 booklets of words
and images.
But surely it is a measure of the intensity and scope of his vision that it can
shake one from artistic or moral complacency, and can inspire perhaps a
new pathway to different kinds of creative thinking and a more considered
involvement and connection with the world.
Sagmeister's "Everybody who is honest is interesting" is my favorite
phrase and aptly informs, I believe, the designer's own Weltanschauung -
where the best, most communicative art emerges only out of the most
careful and honest self-examination. Or, as Socrates would have noted:
"The unexamined life is not worth living."
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