The New Strategic Brand
Management: Creating and
Sustaining Brand Equity Long Term
4th edition (New Strategic Brand
Management: Creating & Sustaining
Brand Equity) by Jean-Noel Kapferer
Highly Recommended !
Adopted international by business schools, MBA programs, and marketing
practitioners, The New Strategic Brand Management is the reference
source of choice for senior strategists, positioning professionals and
postgraduate students. Over the years it has established a reputation as
one of the leading works on brand strategy. The new edition builds on this
impressive reputation and keeps the book at the forefront of strategic
brand thinking. Explaining the latest techniques used by companies

worldwide, author Jean-Noel Kapferer covers all the leading issues faced
by brand strategists today. With both gravitas and intelligent insight, the
book reveals new thinking on an array of topics including: brand
architecture and diversity strategies; market adaptation approaches; and
positioning in the private label and store brand environment.
Personal Review: The New Strategic Brand Management:
Creating and Sustaining Brand Equity Long Term 4th edition
(New Strategic Brand Management: Creating & Sustaining Brand
Equity) by Jean-Noel Kapferer
This is an authoritative, well-researched textbook on global branding.
Surprisingly, it reads lighter than its considerable bulk because author
Jean-Noel Kapferer uses vivid examples of real companies and products
to make his points. His branding war stories make the material easier to
digest, but only to a point. This remains a textbook, with more than 50
tables in 497 pages, so don't expect to zip through it. However, it is an
extremely useful single source about modern brand theory. If you are a
casual marketer, as opposed to a serious student of branding, reap this
book's rewards by referring to specific chapters to solve problems. You will
find thorough answers and illuminating examples from companies
worldwide. Kapferer keeps branding in perspective and recognizes that
brands are built on successful businesses. We find this book genuinely
valuable and strongly recommend it to anyone in marketing and corporate
strategy development.
For More 5 Star Customer Reviews and Lowest Price:
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long
Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand
Equity) by Jean-Noel Kapferer 5 Star Customer Reviews and Lowest Price!