The New Rules of Marketing and PR:
How to Use News Releases, Blogs,
Podcasting, Viral Marketing and
Online Media to Reach Buyers
Directly by David Meerman Scott
A Call To Action For Everyone With A Product Or Service To Sell
For marketers, The New Rules of Marketing and PR shows you how to
leverage the potential that Web-based communication offers your
business. Finally, you can speak directly to customers and buyers,
establishing a personal link with the people who make your business work.
This one-of-a-kind guide includes a step-by-step action plan for harnessing
the power of the Internet to create compelling messages, get them in front
of customers, and lead those customers into the buying process.

Personal Review: The New Rules of Marketing and PR: How to
Use News Releases, Blogs, Podcasting, Viral Marketing and
Online Media to Reach Buyers Directly by David Meerman Scott
There's not much I can tell someone about PR. I'm new to it. Heck, I'm not
even really new to it. I've held several internships and am about to hold
another one, but I've yet to truly be employed in PR. Good news, though,
David Meerman Scott has been in PR. He's been in the
PR/marketing/advertising realm for years, and he's not shy about sharing
his knowledge in his book, The New Rules of Marketing & PR.
David Meerman Scott's book walks readers through the new ways to run a
business in the world of Web 2.0. As a young man, I've grown up with
social media and digital everything, but Scott's approach not only refreshed
my knowledge on new media, it showed me how to capitalize on my
knowledge and taught me many things I didn't know.
Although I've been reading blogs since I was in fifth grade, I didn't even
know Technorati existed. I could've read much more WWF gossip had I
known there was a resource to help me find them!
I didn't realize how big The Second Life could some day be. Hell, we all
have ideal/actual self-identification issues, why wouldn't avatars succeed?
Scott's thought-provoking insights into this new realm of marketing and PR
inspired me toward many sticky-note laden hand cramps and a fresh
perspective on how to move forward in PR.
While I'm clearly not using many of the pieces of great advice Scott has to
offer, maybe you will. Better yet, maybe you should. To businesses big and
small spanning any and all fields, pick up the book, implement some of his
ideas and watch your bottom line rise.
To you, Mr. David Meerman Scott, thank you for your truly insightful look
into the ever-evolving realm of marketing, advertising and PR. It's sincerely
appreciated.
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