The E-Myth Enterprise: How to Turn
A Great Idea Into a Thriving Business
by Michael E. Gerber
Business And Personal Life Insights - Gerber's Page-For-Page Best!
Michael Gerber, the worlds top business guru and bestselling author,
shows would-be entrepreneurs how to get started, operationalize their
winning idea, and design a business that will thrive.
Got a great idea to start a business? So now what? The E-Myth
Enterprise explores the requirements that any new business must meet:
the satisfaction of its four primary influencers—its employees, customers,
suppliers, and investors—through four fundamental categories—visual,
emotional, functional, and financial. Together these form the twin
strategies every entrepreneur must use to design a business.
The latest book in the Gerber franchise, The E-Myth Enterprise, fits neatly
into a training program all entrepreneurs can use to fulfill their dreams. The

E-Myth Enterprise is an indispensable follow-up to Awakening the
Entrepreneur Within, as it shows would-be entrepreneurs how to put a
promising idea to work. Next, readers can turn to The E-Myth Revisited for
tried-and-true advice about avoiding the pitfalls that prevent most small
business owners from succeeding. Following this, The E-Myth Manager
provides essential guidance for the management of any business. Finally,
for advice on how to take an existing business to the next level of growth
and opportunity, theres E-Myth Mastery. In The E-Myth Enterprise, Gerber
completes the E-Myth series, to help transform every entrepreneurs dream
into a reality.
Personal Review: The E-Myth Enterprise: How to Turn A Great
Idea Into a Thriving Business by Michael E. Gerber
Wonderfully-told, compelling stories and a surprise ending make this book
a must-read for all small business owners and their advisors, Gerber's
page-for-page best-ever book!
The five essential skills of an entrepreneur, and four categories of
preference that people use to judge a business, are laid out with street-
wise candor. Then, he zaps us at the end by telling us why even his "E-
Myth brand" advice usually doesn't work, unless we embark on a very
special journey! All of this is written in the pure business poetry - where-
the-rubber meets-the-road-poetry - that is the Gerber hallmark.
Reading this book may transform your business. It may transform you, as
well. Having read all of Gerber's previous works, I found myself reading
between the lines. There, I saw my business, but also my personal life!
He writes for us with extraordinary rapid-fire - and on-fire! - passion. He is
stirred-up and he stirs us up! Only the saxophone-player artistry in Gerber
can deliver such soulful sounds in such practical prose. Only a man once
faced with his own bankruptcy could cut through the usual business B.S.
so quickly. This book reminds us why we love him. The "take-aways" are
so clear.
If you THINK you have already read enough Gerber, you're wrong. This is
a little book and a quick read, but a life-changing one.
Gerber explains how our true desires can be shaped to offer us fleeting
glimpses of the perfection all E-Myth entrepreneurs deeply desire, but
probably will never fully attain.
Such honesty is so rare in business writing. What a breath of fresh air! The
truth he reveals is business truth and, for me at least, also personal truth.
One minor flaw is that he doesn't re-define the E-Myth (the Entrepreneurial
Myth) for the uninitiated reader.

He presumes that we know that most businesses are not started by
entrepreneurs, but by "technicians suffering from and entrepreneurial
seizure," the "entrepreneurial myth" he has described it in all his other
books.
We technicians start a business we know how to work "in," but not "on." To
make it work, we need to understand why this is so, and take the steps to
address our own and others' frustrations, by building business systems, to
begin working "on" what we love.
Before I read this, I never before thought about how we all work "in" our
personal lives as well, and how we could use the "E-Myth" prescriptions to
work "on" ourselves, as well as "on" our businesses.
He is the only author I know who truly speaks to small business owners
about what they go through daily, and in a language they can understand.
Buy it. You will love it!
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