The Contrarian Effect: Why It Pays
(Big) to Take Typical Sales Advice
and Do the Opposite by Elizabeth
Marshall
Great Sales Strategy
Take the traditional sales model, which is outdated and needs a serious
makeover, and turn it on its head by applying the advice in The Contrarian
Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the
Opposite. Find an entirely sound approach to building better client
relationships and closing more sales by doing the exact opposite that
conventional sales advice dictates. Re-examine the most well-worn sales
tactics in the business and discover specific and actionable strategies and
principles that will help you close more sales today.
Personal Review: The Contrarian Effect: Why It Pays (Big) to
Take Typical Sales Advice and Do the Opposite by Elizabeth
Marshall
The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and
Do the Opposite

by Michael Port (Author), Elizabeth Marshall (Author)
Looking to get into sales or are you already in sales? If you're looking to
improve client retention and take a long term view then this is the book you
need to read. It's short at 157pgs but it's inexpensive and the ideas are
easy to understand and easy to implement. As I read thru I could see how
typical closing tactics alienate your clients compared to taking a contrarian
approach. I'm looking forward to other works by these authors.
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