The 12 Factors of Business Success:
Discover, Develop and Leverage Your
Strengths by Mollie Marti
Go With Your Strengths For Life And Business Success
Praise for The 12 factors of Business Success Kevin Hogan is a
thinker-and a doer. He has a devoted following that lives by his wisdom.
His latest book on achievement is not optional. If you are looking to climb
the success ladder, Kevin Hogans book will be there for you at every rung
of the journey-to teach you, to support you, and to encourage you to
achieve your dreams.
—Jeffrey Gitomer, author of The Little Red Book of Selling One of
the most intelligent and genuinely thoughtful books written on the subject
of success.
—Mark Joyner, futurist, and #1 bestselling author of Simpleology
The authors valuable insights on business success and leadership will help
people in any walk of life take their performance to the next level. The 12
Factors of Business Success is an impressive, straightforward, no-
nonsense road map to bring out the best in each one of us.

—Steven McWhorter, CEO, Securities America, Inc.
Personal Review: The 12 Factors of Business Success:
Discover, Develop and Leverage Your Strengths by Mollie Marti
I was pleasantly surprised by this book, which has a lot of things going
against it. The title is vague and doesn't really describe what the book is
about. The cover design is uninspired. The chapter titles could be juicier.
As other reviewers have said, the subtitle is more descriptive than the title.
I'd have liked to see something like, "What Your Success Coach Won't Tell
You...About What Really Brings Success in Business and Life."
What I like best is the authors' willingness to tackle tough career change
and business questions. For example, which is more important: inspiration
or perspiration? How do you know when to give up and when to
persevere?
There are gems scattered throughout, such as, "Don't confuse perfection
with excellence" (p. 23).
I especially like the way the authors deal with visualization and
affirmations. On page 82, they suggest turning affirmations into questions.
I've never seen this idea and I like it.
I also liked the discussion of pessimism vs optimism (p. 112). So many
coaches (at least in the earlier days of coaching) came down hard on
pessimism. These authors emphasize that a healthy dash of cynicism can
be healthy. They dismiss recommendations to, "Expect a miracle."
The chapter on Success Mind actually introduces novel suggestions
beyond the tired old "mindset" topics we've all read. I particularly like the
way the authors advise us not to be held back by labels, especially one
particular label: left vs right brain. We need both creative and critical
thinking, they say.
Finally, I applaud the authors for coming right out to recognize wealth-
building as an indicator of success. Too many how-to books tiptoe around
this topic and some self-proclaimed experts advise us not to get too hung
up on money...except to pay them, of course.
I will be recommending this book to my clients, associates and friends. I
will be re-reading it myself. I'd especially recommend using this book as a
guide to working with a coach, counselor or other advisor. If you sense
you're getting bad advice, this book can serve as a reminder of what good
advice looks like. It's not glamorous or New Age-y - just based on the
combined wisdom of commonsense and experience.
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