Sell Your Jewelry: How to Start a
Jewelry Business and Make Money
Selling Jewelry at Boutiques, Fairs,
Trunk Shows, and Etsy. by Stacie
Vander Pol
A Great Niche Book That Has All The Right Information!
Sell Your Jewelry is a complete guide to starting a jewelry business. This
book includes all you need to know to establish your company, build a
customer base, and develop a profitable business selling your handmade
jewelry. Written in plain English, the concepts are easy to understand and
apply, regardless of your level of experience. In addition to the basics of
running a business, this book teaches secret tips to ensure your success.
For instance, did you know that jewelry business owners can buy supplies
at wholesale prices and pay half of what everyone else pays? Do you
know the four simple things you can do to increase the value of your

jewelry and command higher prices? Did you know that defining your
target customer is the most important step in marketing your jewelry? This
book will teach you all of that and more. Youll learn to:
Convert your craft into a company
Earn an income selling your jewelry
Develop a defined style and niche
Create products people will buy
Attract customers
Buy supplies at wholesale discounts
Increase your profits
Sell your jewelry in retail outlets
Sell at craft shows and street fairs
Sell at trunk shows and open houses
Make a living selling on Etsy
Personal Review: Sell Your Jewelry: How to Start a Jewelry
Business and Make Money Selling Jewelry at Boutiques, Fairs,
Trunk Shows, and Etsy. by Stacie Vander Pol
I've been making and selling jewelry and other artwork for over a decade,
so I've had plenty of experience in running a small business to that end. I
was interested in reading this book primarily to see what I could learn, as
well as determine whether this would be a good how-to guide to
recommend to would-be jewelry artisans wanting to break into sales.
I am pleased to report that the book was excellent on both accounts! For
the beginner, the author offers up a wealth of information. She covers
everything from deciding what sorts of designs to create, to figuring out
who your target audience is, to what the best way to display your creations
may be. Rather than being formulaic and *telling* you how to do things,
she asks some very important questions to get you to think about things on
your own terms.
For those who have been in jewelry sales a while, it's still worth a look. She
covers a lot of territory in the book, and I even managed to pick up some
ideas I hadn't thought about before. She doesn't waste any words, and
even if you don't run across anything here that's precisely new, it's a great
tool for periodically re-evaluating your current setup.

This isn't a "how to make jewelry" book, nor is it a complete guide to
running a small business. What it is, is a perfect guidebook to fill in all the
blanks that more generalized texts can't tell you about selling and
marketing your jewelry. There are plenty of missing pieces in these pages,
and while it's a slim volume, it has plenty of value!
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