To many folks, the American dream is dead. The idea that working hard can advance a person beyond their current condition is seen as namby-pamby optimism. Scratch Beginnings is written to test, and attempt to disprove, this pessimistic view. Shepard picks a city at random and goes there with $25 dollars in his pocket, a sleeping bag, and a driving work ethic to see how far he can get in one year.
As mentioned in his introduction, Shepard wrote this book, in part, as a reaction to the pessimistic Nickel and Dimed: On (Not) Getting By in Americaby self-professed socialist Barbara Ehrenreich. Her experiment was similar (working "undercover" at low end jobs) but attempts to show that the lower class cannot get ahead, even with hard work. (On a 20/20 interview, Shepard intimates that he suspects that Ehrenreich inadvertently sabotages herself so as to reach her desired conclusion.) To counter Ehrenreich's "won't do" attitude, Shepard brings a "can and will do" attitude; instead of renting a one bedroom, Shepard sleeps in a homeless shelter. Instead of complaining, Shepard does whatever he can to get ahead, taking any job that comes his way.
I don't think I am spoiling the book when I say that Shepard achieves his goal of ending the year in a place of his own and $2,500 in his pocket. Through industry, frugality, willingness to ask for help, and sheer positivity, Shepard rises from (his phrase) "rags to fancier rags." Correct: this is not a "rags to riches" story, but a story chronicling the good things that can happen when one applies themselves with patience and perseverance.
Above all, Scratch Beginnings is a book about the importance of work ethic, industry, frugality, and a positive attitude. Shepard points out several times the truism that we Americans have become impatient, overly materialistic, and surprisingly unwilling to do the hard things we sometimes must do to succeed. Shepard, for instance, shops at the Goodwill even after he has enough money saved for "good" clothes. He walks a mile to work rather than spend for bus fare. He works an extra job on Saturdays even when he doesn't "have" to. He does not often spend on non-essentials, preferring to save his money for a later day. How many of us would do these things? (Certainly, Ehrenreich did none of them.)
Scratch Beginnings is a fascinating and uplifting story about one man's ability to make it armed with nothing but $25 and self-determination. As naysayers like to point out, Shepard's story can certainly be dismissed as the atypical result of a very intelligent and lucky individual staying in an inexpensive city (Charleston, SC). But to do this is to miss Shepard's point: once we know that such results are possible, it becomes a lot harder to say that the American dream is dead. Maybe it is just sleeping, waiting for the ambitious and hard-working to wake it up.
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