Reinventing Comics: How
Imagination and Technology Are
Revolutionizing an Art Form by Scott
Mccloud
Fascinating
Scott McClouds Reinventing Comics, the sequel to his groundbreaking
work Understanding Comics, is a study of two revolutions: a failed one and
a potential one. His 1993 book was not only a chronicle of the potential
breakthrough of comics (which he redefined as sequential art) into a
legitimate art form but a sterling example itself of the mediums astonishing
untapped potential. Now, seven years later, he chronicles the failure of the
comic book industry to fulfill that promise, but also explores how the
movement can be restarted, particularly by utilizing the resources of
another spectacularly successful revolution, the Internet. In the first half of
Reinventing Comics, an elegantly clean example of comic art in McClouds
trademark bold black-and-white style, the author outlines how hype,
speculation, and artistic burnout led to the genres decline. He then lays out

12 paths toward a new revolution of comics, including creators rights,
industry innovation, public perception, gender balance, and diversity of
genre, which are then explored with such innovative intelligence that, as
with his earlier work, the conclusions he comes to are fascinating for both
artists and nonartists alike. Three of his paths, however, are of particular
interest to anyone who wants to know how the Internet will affect both our
lives and the livelihoods of future artists. Understanding Comics, with its
brilliant how-to guide on marrying image and language, has become an
indispensable reference for many Web designers. Now McCloud returns
the favor by focusing on how the digital revolution will influence production,
delivery, and the art form of comics itself. Informative without being
pedantic, controversial without being argumentative, and always
entertaining, this is both a worthy sequel to the authors brilliant original and
a work that opens up the potential for an entirely different direction for
sequential art in the realm of cyberspace. --John Longenbaugh
Personal Review: Reinventing Comics: How Imagination and
Technology Are Revolutionizing an Art Form by Scott Mccloud
Want 3 of the best-ever books on the general topic of comics? Here they
are! (each generally sold separately)
1.*Understanding Comics- A *landmark* & bestselling examination of the
medium. A comicbook on comics! While I try not to use the "genius" label
*too* liberally, with Understanding Comics it really seems to fit(!). 5 Stars!
2.*Reinventing Comics- Maybe his best *looking* book (in my opinion), it's
basically split into 2 sections: The 12 Revolutions in comics; and then
basic Internet/Computer/Web Comics. The 12 Revolutions is a look at 12
aspects of the comicbook industry; areas that need continual development
& improvement. I found this book fascinating, but it's certainly not for
everyone. These areas include: comics as literature; comics as art;
creator's rights; industry innovation; public perception; institutional scrutiny;
gender balance; minority representation; diversity of genre; digital
production; digital delivery; and digital comics. It's these last three that
make up the second part of the book. Some people seem annoyed with
McCloud's seemingly rapid success as a spokesperson for the industry,
but I'm not. After writing Understanding Comics, I think he's earned at
*least* a seat at the table of high profile industry personalities. I guess the
criticism is that his actual comicbook work lacks bestseller status. But if his
comicbooks *on* comics are bestsellers, his contributions seem valid
enough to me. Reinventing Comics is the least popular & practical in the
Trilogy, yet I still really like it! 4-1/2 Stars.
3.*Making Comics- It's like Understanding Comics refined, as well as a
"hands-on" introduction to the medium. It competes with that 1st title for
most popular in the Trilogy, and it's highly recommended to anyone who
wants to make comics! I like it! 5 Stars.

In conclusion: His 1st & 3rd books being the most popular, Reinventing
Comics is *great* for the digitally minded(!).
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