Print-on-Demand Book Publishing: A
New Approach To Printing And
Marketing Books For Publishers And
Self-Publishing Authors by Morris
Rosenthal
Making Pod Work For You
The basic business model of the book publishing industry remained largely
unchanged between the Great Depression and the turn of the Millennium.
Print a lot of books, try to get them reviewed so that stores would stock
them on consignment, advertise, then hope that they dont come back as
returns. Small imprints and self-publishers were reduced to begging
distributors to accept their titles at discounts of 60% or more, and were
expected to accept returns in any condition and quantity. Print-on-
demand book publishing, combined with short-discount distribution and
Internet marketing, is turning the publishing business on its head. For the

first time, authors are finding that they can launch their own publishing
businesses and earn more from their writing than they would with a major
trade publisher. Small imprints can invest their scarce resources in
acquiring, designing and promoting new titles, rather than gambling on
tons of books that cost money to keep in inventory. This book details the
new method with which authors and publishers alike can use POD to cut
costs and increase profits, while reaching new readers through the magic
of Internet marketing.
Personal Review: Print-on-Demand Book Publishing: A New
Approach To Printing And Marketing Books For Publishers And
Self-Publishing Authors by Morris Rosenthal
I'm a small press owner and ordered this book to learn more about POD. It
not only provides an excellent overview of POD mechanics and
economics, but also has many interesting and practical ideas on marketing
and promotion.
The author is frank and honest, setting realistic expectations and
challenging certain publishing industry conventions which are no longer
relevant. I came away from the book with a broader and more satisfying
understanding of my industry.
I recommend this for writers who want to understand the business side of
their trade, and for publishers seeking new ideas on how to use technology
and related services to produce, distribute and market.
By way of constructive criticism, it would be nice to see more detail on how
to set up distribution relationships with Amazon and B&N, as there is some
nuance to this process that is not evident from the information on these
resellers' websites. Managing images, Look Inside content strategy and
managing the relationship with the small press department are subject
areas to consider for the next edition.
This is a solid book from an experienced publisher who cares about his
readers. Highly recommended!
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