No B.S. Ruthless Management of
People and Profits: The Ultimate, No
Holds Barred, Kick Butt, Take No
Prisoners Guide to Really Getting
Rich by Dan Kennedy
The Truth Doesn't Hurt-- In Fact It's Liberating!
FREE-Audio CD INSIDE
Featuring Exclusive Interview with the Author-PLUS
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Here it is: no warm n fuzzies, no academic theories-just hard-core
strategies from real world trenches…the long-overdue management book
no one but Dan Kennedy would dare to write. This is your permission slip
to take back control of your business, enforce standards, manage for
maximum profit and actually get performance from your people!
Kennedy covers: The true nature of employer-employee relationships:
friendly while you feed them (Why ownership mentality is a futile and
dangerous goal) The two most crucial (and liberating) management

decisions The worst number in business is…(fix this before its too late!)
Leadership is vastly overrated: a new, rational model for profitable
productivity Why and how to make marketing the master-all others
servants Mice at play, and how to get compliance when the cats away
Finding the magic “GE-Spot” for your particular business greatest success
with its customers Fairness be damned-to the winners the spoils (its time
to start paying for performance, not for showing up) Is a happy
workplace a productive workplace? a serious look at the new, fun
mandate-lies the management theorists sell Managing the sales
process-the biggest instant improvement (more $ now!)
Personal Review: No B.S. Ruthless Management of People and
Profits: The Ultimate, No Holds Barred, Kick Butt, Take No
Prisoners Guide to Really Getting Rich by Dan Kennedy
I recall reading how Dan himself believes he'll get negative responses from
wussies who get affected by his no-nonsense approach, and am glad to
see people are (so far) more sensible than that and giving this book the
praise and attention it deserves!
Many management books peddled by academic types who never even
tried their hand at a real business espouse such banalities as employees
being their no. 1 resource, etc. etc. There's nothing wrong with that, but
the truth is, a business IS a business and should be taken as such.
For once there is someone standing up for business owners! Not only is
the book a great interesting read but filled with truth and practical advice
you'll wonder why you never read it years before; then you would have
saved all that time and baseless guilt and cost for underperforming
employees who, like other authors, make you believe-- wrongfully-- that it
is their right to have you bow down to them and that a business exists to
employ people. Wrong! A business exists to provide a service/product and
in return generate profits! Don't be guilty stating that and living that.
This book finally gives you the permission to do what is right, and is finally
an ally, there on your side, when you need to do the right thing, which used
to make you feel guilty in a disconnect that was detrimental only to you.
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No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred,
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