Making Sustainability Work: Best
Practices in Managing and Measuring
Corporate Social, Environmental and
Economic Impacts (Business) by
Marc J Epstein
Important To Read For Both The Manager And The Management Academic
In recent years, corporations of all sizes and orientations have become
more sensitive to social issues and stakeholder concerns, and they are
collectively striving to become better corporate citizens (in some cases,
urged on by shareholder pressure or government regulations). The best
practices in corporate sustainability are no longer the exclusive domain of
companies like Ben & Jerrys or Body Shop as they were a decade ago;
now, large, multi-national companies like G.E. and Wal-Mart are leading
the way with significant financial and organizational commitments to social
and environmental issues. To help managers and academics keep their

eye on the ever-moving target of sustainability, award-winning author and
academic Marc Epsteins provides an authoritative and comprehensive
guide to implementing corporate sustainability initiatives and to measuring
both their social and financial impacts.
Personal Review: Making Sustainability Work: Best Practices in
Managing and Measuring Corporate Social, Environmental and
Economic Impacts (Business) by Marc J Epstein
Making Sustainability work does a significant contribution for practitioners
on how to put sustainability principles and ideas into practice. We have
seen in the past other important contributions about sustainability. The
difference regarding this new book is in putting these ideas in a very
explicit way; emphasizing on the challenges of integrating sustainability
into the business strategy and in the decision-making that encompasses
the implementation of successful strategies at the firm level.
The book goes further giving valuable guidelines in practical
methodologies on how to measure social and environmental risks and
impacts and in the implementation of systems inside the firms for
permanently monitoring such impacts. This has been a weakness in some
of the literature we have seen in the past. Making Sustainability Work
addresses the necessary evaluation of the impacts of sustainability
initiatives on the financial performance to correctly assess the convenience
of implementing them in terms of the benefits to both, the firm and the
stakeholders. Finally, we have in a very amenable reading style, an
important guide for practitioners on how to put sustainability principles into
practice.
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Making Sustainability Work: Best Practices in Managing and Measuring Corporate
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