Logo Savvy: Top Brand Design Firms
Share their Naming and Identity
Strategies
Beautiful Book And Very Informative
How to choose a name and create a catchy markAfter the business plan,
the first step for any new company is choosing a name-a seemingly simple
activity which can be extremely challenging. The next and equally
challenging step is designing a logo that is eye catching, appropriate, and
reflective of the chosen name of the business. Even for the seasoned
designer, this is a remarkably difficult task.Logo Savvy will help readers
understand how to define the right approach and achieve an innovative
and unique solution for both the name and the logo design. Chapters
showcase companies whose identities have evolved visually through the
introduction of a great name, as well as companies which have developed
a visual identity in tandem with a name. Case studies, corresponding side
bars, and tips provide designers with the inspiration and tools they need to
find the right approach for their own clients.

Personal Review: Logo Savvy: Top Brand Design Firms Share
their Naming and Identity Strategies
This is a superb logo / corporate image book. It was my top choice out of a
stack of 20 from the local Borders and well worth the investment for some
great inspirations. The text information on how each logo/branding concept
was arrived at, how challenges were met and goals incorporated, is a
fascinating look into the industry, particularly for anyone who hasn't worked
for a major ad company before, and the processes are applicable even for
smaller designers and advertisers. My favorite thing about this book was
being able to see several of the original conceptual illustrations, including
logo concepts that were rejected, designer notes, and the piece-by-piece
elements that eventually led to the final client-approved design. Of course,
it wouldn't be a great logo book without lots of inspiring logo images and
full-color pics of how the logos were implemented into billboard ads and
building signage, product packaging, and other print media. Overall, this
one is definitely a keeper.
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