How to Read a Financial Report:
Wringing Vital Signs Out of the
Numbers by John A. Tracy CPA
Quick And Excellent Read!
How to Read a Financial Report Seventh Edition
Financial reports provide vital information to investors, lenders, and
managers. Yet, the financial statements in a financial report seem to be
written in a foreign language that only accountants can understand. This
Seventh Edition of How to Read a Financial Report breaks through the
language barrier, clears away the fog, and offers a plain-English users
guide to financial reports. The book helps you get a sure-handed grip on
the profit, cash flow, and financial condition of any business.Heres whats
new in the Seventh Edition:Discussion of the transition to international
accounting and financial reporting standardsA streamlined centerpiece
exhibit used throughout the book to explain connections between the three
financial statementsAn integrated section on analyzing profit, cash flow,
and solvency for investors, lenders, and managers (now Part Two in this
edition)Reflection on financial reporting and auditing in the post-Enron
eraWhat distinguishes Tracys efforts from other manuals is an innovative
structure that visually ties together elements of the balance sheet and
income statement by tracing where and how a line item in one affects an
entry in another.

—Inc.An excellent job of showing how to separate the wheat from the chaff
without choking in the process.
—The Miami Herald A wonderful book organized logically and written
clearly. For a Fool to be an effective investor, she has to know her way
around a financial statement. This book will help you develop that skill. Its
the clearest presentation of many accounting concepts that this Fool has
seen.
—Selena Maranjian, The Motley Fool
Personal Review: How to Read a Financial Report: Wringing
Vital Signs Out of the Numbers by John A. Tracy CPA
The idea of trying to read the financial reports of your company (or any
other company) may seem both daunting and boring. In reality, it is
neither. The financial reports of a company can tell you a great deal about
its financial health, its current performance, the way the management team
is running the company, and can help you see the storm clouds on the
horizon rather than waiting until the lightening is crashing and the winds
are blowing all around you.
John Tracy is not only a financial and accounting expert; he is also a gifted
and successful teacher on this subject. You can benefit from his talent and
experience by getting this book and working through it. He makes the
subject of financial statements easy to understand. You will learn what the
statement of cash flows, income statement, and balance sheet are, what
they tell you, how they fit together, and how you should use them. The
author provides just enough technical material to give you real information,
but narrows the focus enough so you aren't distracted by other details or
overwhelmed by an ocean of information.
A terrific little book on a very important subject.
Reviewed by Craig Matteson, Ann Arbor, MI
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