After reading articles on Second Life in the Wall Street Journal and on CFO.com recently, I felt I needed an independently written primer to show me the basics of this intriguing social network. Robert Freedman's book provided me with that, and much more.
Unlike some other authors of books on Second Life, Freedman is neither an acolyte nor an attacker--but rather is a dispassionate professional who's seen how this social network has impacted his own industry: real estate. (Freedman is a senior editor at Realtor magazine.)
That doesn't prevent him from bringing a strong, valuable point of view to his account, however. The view is that serious corporate readers seeking more than "game-playing" from a social networking site can find real profit or other promotional advantage from Second Life if they act intelligently. In a way, following Freedman is like having the friendly guidance of your kids in some newfangled electronic world--except that he's a trained professional observer who is dedicated only to the reader's wellfare.
He accomplishes wonders by starting with the basics--explaining why people, and companies, use Second Life, in a way that the uninitiated, like me, can get quickly and easily. He then gives eight simple, invaluable rules for using Second Life without becoming either sick of it, or a "convert." But the greatest virtue of this book is that it approaches the business reader on his or her own terms, with information about currency, real estate and banking on the site. He then takes the reader through test models for making real money, and exposing a real-world company to profitable opportunities in Second Life.
It's nice to have a "guide" who thinks like you do.
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