Guerrilla Marketing Research:
Marketing Research Techniques That
Can Help Any Business Make More
Money by Robert J. Kaden
Practical Marketing Research Techniques
Guerrilla Marketing Research destroys the myth that only big companies
can afford marketing research. This addition to the Guerrilla Marketing
series of books focuses on why small and medium-sized businesses can
benefit from conducting focus groups and surveys -- and how they can do
it for far less money than they think. This compelling book takes readers on
a journey through one of the most misunderstood and under-utilized
marketing techniques. The secrets unveiled and the tips offered will benefit
even the most skeptical business owner, manager, or entrepreneur.

Personal Review: Guerrilla Marketing Research: Marketing
Research Techniques That Can Help Any Business Make More
Money by Robert J. Kaden
We use this book at UCSD for our Practical Research Marketing Class.
This book is a great textbook for our class but also for people who want to
know more about marketing research.
In 18 chapters and 223 pages the author explains his models and insight
how to help any business and make more money.
If even UCSD uses this book than it is a must have for every marketing
student or marketing professional.
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