Going Visual: Using Images to
Enhance Productivity, Decision-
Making and Profits by Guy Kawasaki
An Inspiration
How and why to make visual communication a powerful competitive tool
From digital cameras and camera phones to videoconferencing, visual
communication technology is changing not only personal lives but global
business relationships and communities of interest. Visual communication
is an essential tool for every corporation–in any industry–that wants to stay
competitive. Going Visual demonstrates how businesses can harness the
power of digital images and video to communicate comprehensively and
unambiguously. Through real-world success stories the authors outline a
clear, simple, five-step plan for developing a Visual Communication
Strategy that will sharpen every organization’s competitive edge and
improve its bottom line.

Personal Review: Going Visual: Using Images to Enhance
Productivity, Decision-Making and Profits by Guy Kawasaki
This is a book that perfectly captures the convergence that is going on
between technology, photography and communication. It is a must read
for any person ready to improve efficiency and profitability in their
workplace and their life. The case studies cover businesses of all shapes
and sizes, so its easy to see how to make the strategy fit. A big thanks to
Gerard and Goldstein for this very important book.
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