Emotionomics: Winning Hearts and
Minds by Dan Hill
Hidnot
For far too long, emotions have been concealed behind closed doors and
ignored in favor of rationality and efficiency. But as businesses are forced
to forge emotional connections in this age of commoditization, emotions
are now front-and-center. Emotionomics opens this long locked door
and shows the importance of leveraging emotions in business.
Personal Review: Emotionomics: Winning Hearts and Minds by
Dan Hill
Dan Hill is far ahead of his time. I have read hundreds of books on sales
and marketing and have been hard pressed to find solid data around
emotions and how they relate to the buying process. When I found this
book, I felt like I hit the jackpot. Dan Hill compiled reseach that would take
years for any of us to compile on our own. He fills in many of the missing
pieces of the puzzle for buying behavior. Emotion is where it is at and Dan

Hill is ahead of his time. It pains me to see books out there that don't hold
a candle to Mr. Hills work selling thousands more copies. Take it from
someone who eats breathes and drinks human motiviation to buy, Mr. Hill
has a book chock full of valuable data here to choose from. If you want
meat to chew on when reading a great book, it is in this book.
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