Branding Your Business: Promoting
Your Business, Attracting Customers
and Standing out in the Market Place
(Business Enterprise) by James
Hammond
Exploring How Brands Make A Grand Mark In People's Minds
A successful business must create a memorable brand and fix it in the
consumers mind. Branding Your Business helps entrepreneurs do this by
explaining the whole branding process in easy-to-follow terms. Providing
practical help instead of academic theories, it explains what a brand is and
what it is not, how to conduct a DIY brand audit, and how to use marketing
NLP and psychological principles to make an impact. Based on the theory
that a brand is the total perception a customer has about a company, its
products, and its services, Branding Your Business reveals what to do to

create and manage successful brands, enabling entrepreneurs to improve
profits.
Personal Review: Branding Your Business: Promoting Your
Business, Attracting Customers and Standing out in the Market
Place (Business Enterprise) by James Hammond
Coca Cola, Kentucky Fried Chicken, Fruit of the Loom - all names which
provoke images to consumers. "Branding Your Business: Promoting Your
Business, Attracting Customers and Standing Out in the Market Place"
examines how brands are is essential to the business of anyone who
wants to gain a strong market share. Exploring how brands make a grand
mark in people's minds and how to use those emotions to sell one's
product, "Branding Your Business: Promoting Your Business, Attracting
Customers and Standing Out in the Market Place" is highly recommended
for any community library business collection and anyone who may have to
manage a brand.
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Branding Your Business: Promoting Your Business, Attracting Customers and Standing
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