A Social History of the Media: From
Gutenberg to the Internet by Asa
Briggs
Great Read
Written by two leading social and cultural historians, the first edition of A
Social History of the Media has become a classic textbook, providing a
masterful overview of communication media and of the social and cultural
contexts within which they emerged and evolved over time.
In this new and revised edition, Asa Briggs and Peter Burke have
updated their classic study to cover the exciting media developments of
the early 21st Century. In addition to the classic material exploring the
continuing importance of oral and manuscript communication, the rise of
print and the relationship between physical transportation and social
communication, a new chapter on multimedia now extends the far-

reaching scope of this book. New media technologies are treated in new
depth throughout the latter sections and the book concludes with an
account of the convergences associated with digital communication
technology, the rise of the internet and the phenomenon of globalization.
Avoiding technological determinism and rejecting assumptions of
straightforward evolutionary progress, this book brings out the rich and
varied histories of communication media. It will be an ideal text for students
in history, media and cultural studies and journalism, but it will also appeal
to a wide general readership. It has already been translated into more than
ten languages.
Personal Review: A Social History of the Media: From
Gutenberg to the Internet by Asa Briggs
Like other books I've read by Peter Burke, this is a great and informative
work. Here he covers the "print revolution in context" showing the who,
where, and how of the rise of printing, and discussing it's interaction with
the continuing other media types such as oral communication, hand-written
documents and visual images (woodcut printing, religious paintings and
statuary). He also shows the political and religious conflicts and issues
which are locked in a feedback loop with the development of the
media.Fascinating to compare to the rise of modern media types like
weblogs in conjunction with the present political discourse.
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