Social Media Entertainment, Branded Content & Transmedia Storytelling: 3 cases by v.org: verzoni.org

Verzoni.org Ficç ão Transmídia

GOAL #1 to create original, entertaining and commercially successful transmedia storytelling projects and fiction content for new media.

GOAL #2 to use our experience in digital entertainment and multiple channels to enable brands to engage with consumers via social media activity.

GOAL #3 to expand our library of intellectual property across other media, platforms and products.

case #1

santander cultural presents: the new human.

the client: santander cultural.
santander is one of the largest banks in brazil and in the world.
santander cultural is a cultural center sponsored by santander.

project and production: bmob mobile ideas.
Transmedia storytelling project: verzoni.org

the aim: to advertise santander cultural’s award to film productions.
the target audience: executive producers and filmmakers.

the solution: a transmedia science fiction short story in 6 videos, 80 tweets and 5 weird mobile voice messages.

the character: a movie camera lens. inspired by stanley kubrick’s iconic film “2001: a space odyssey”.

narrative in the youtube: character announces “the great revelation”.

narrative on twitter: character’s personality evolves.

narrative on mobile phone: plot unfolds at the celebration event.

the new human channel: www.novohumano.com.br
video content / webisodes: the character’s videoblog.
final webisode: first shown live at the event.
text content: the character’s twitter updates.
mobile content: the character’s enigmatic voice messages.

case #2

road gore

road gore:
- the client: the highway patrol.
- the client: insurance companies union of rio grande do sul.

road gore
- the project: a car safety campaign.
- the target audience: teenagers.
- the media: internet.
- the message: death wants a ride. do not drink and drive.

road gore
the solution: a trash horror web series with lots of blood.
the title: road gore - the birth of death.

road gore
car safety campaign and making of created and produced by marketing agency inside direct.
sound design by radioativa produtora.
web series created, produced and distributed by verzoni.org

- 50.000 views and counting.
- total of more than 50.000 youtube views and counting.

youtube discussion:
most discussed this week.
most discussed today.

global audience:
participation from all over the world.
no language barrier.
social media integration.

road gore channel: www.roadgore.com.br
trailer: 1,2 litre of blood.
- webisodes: trash horror web series and car safety campaign.

case #3

rango & charlote

rango and charlote
a v.org series: created, written, produced and directed by guilherme verzoni.

- distributed by 3 major mobile operators in brazil.
- claro, tim and oi.
- mobile version and production by bmob.
- eliane felipeto starring as charlote.

21 webisodes.
Animated gifs.
Wallpapers.
Ringtones.
Screensavers.

Multiple Media Platforms:
Orkut.
Facebook.
Flickr.
Twitter.
Mobile.
Youtube.
-Blogs.

audience reaction:
“ looooooove it!!!!!”
“ i’m addicted to rango & charlote. my cell phone bill skyrocketed because of the episodes.”
“ where are the sequels? you rock!”
“ i always watch it... the dialogues are fuckin’ great.”

rango e charlote channel: www.rangoecharlote.com.br
motion comic: comics, animation and soundtrack.
making of: amateur footages.
graphic novel: the digital magazines.
rango’s twitter: nonsense tweets.
charlote’s twitter: delirious tweets.

Social Media Entertainment, Branded Content and Transmedia Storytelling: 3 cases by agency v.org: guilherme verzoni.org - digital fiction, online production, web series and marketing strategies.
GUILHERME VERZONI
[email_address] .org
facebook .com/verzoni
linkedin .com/verzoni
twitter. com/verzoni
www.verzoni.org

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Social Media Entertainment, Branded Content & Transmedia Storytelling: 3 cases by v.org: verzoni.org

by Guilherme Verzoni

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