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SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
SMBC Overview presentation
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SMBC Overview presentation

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Transcript

  • 1. Verve Social Media Boot Camp September 23, 2011Friday, September 23, 2011
  • 2. Making the business case for social media.... Responding to your (boss’) biggest objectionsFriday, September 23, 2011
  • 3. Objection #5 These social media tools are just a fad. Why spend the time/money?Friday, September 23, 2011
  • 4. Friday, September 23, 2011
  • 5. Friday, September 23, 2011
  • 6. Friday, September 23, 2011
  • 7. Friday, September 23, 2011
  • 8. Friday, September 23, 2011
  • 9. http://blogs.forrester.com/groundswell/2008/10/new-2008-social.htmlFriday, September 23, 2011
  • 10. Friday, September 23, 2011
  • 11. People Creating: blogs People Connecting: social networks People Collaborating: wikis People Reacting: forums, ratings and reviews People Organizing Content: tagsFriday, September 23, 2011
  • 12. Objection #4: Social media is great for companies trying to reach teens... but our customers aren’t using it.Friday, September 23, 2011
  • 13. The average age of users on every major social network... over 35. Women outnumber men on nearly every social network and social media site.Friday, September 23, 2011
  • 14. The Marketing FunnelFriday, September 23, 2011
  • 15. The Marketing FunnelFriday, September 23, 2011
  • 16. Objection #3: People hide behind social media as a tool to be mean, rude and critical of our organization.Friday, September 23, 2011
  • 17. You’re right! And they are going to complain whether you are listening and responding or not. Social Media is a Convergence of PR, Marketing and Customer ServiceFriday, September 23, 2011
  • 18. Friday, September 23, 2011
  • 19. Objection #2: It takes too much time & staff expertise that we just don’t have.Friday, September 23, 2011
  • 20. get training, get help, dedicate resources and commitFriday, September 23, 2011
  • 21. What not to do: - Don’t hand your social media over to an intern - Don’t be afraid to try stuff out - Don’t jump in without trying it for yourself with personal accounts first.Friday, September 23, 2011
  • 22. Objection #1: You can’t measure social media, so how will we know if it’s worth the time/ money/effort/angst?Friday, September 23, 2011
  • 23. The Trinity of Measurement Interest Attitudes ActionFriday, September 23, 2011
  • 24. Resources. 4: http://www.forrester.com/Groundswell/ladder.html, http://www.coneinc.com/ content1182 5: http://www.forrester.com/Groundswell/ladder.html 6: http://www.forrester.com/Groundswell/profile_tool.html 8: http://www.briansolis.com/2009/10/in-world-of-social-media-women-rule/ http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276- growth-in-35-54-year-old-users/ 11: http://www.twitter.com/amazinggoop 16: http://www.slideshare.net/kamichat/prove-it-tools-and-techniques-to-measure-the- effectiveness-of-social-media 20: http://www.techcrunch.com/2009/07/20/the-most-engaged-brands-on-the-web/Friday, September 23, 2011

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