Your SlideShare is downloading. ×
0
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Understanding Social Media

2,548

Published on

Published in: Education, Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Checkout SocialAppsHQ - it is only $9.99 per month - provides ton more applications and at a much better pricing
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
2,548
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Understanding Social Media Presented by Kim Stiglitz & Jill Bastian VerticalResponse Marketing Team Members Follow Us: VR4smallbiz Webinar hashtag: #vrwebinar
  • 2. Agenda
    • Overview of social media
    • Best practices for social media
    • Tips for success for those with limited time
    Page | VerticalResponse, Inc.
  • 3. What is Social Media?
    • Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue
    • Social networking now accounts for 22% of all time spent online in the US.
    • A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.
    • Twitter processed more than one billion tweets in December 2009 and averages almost 95 million tweets per day.
    • Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before.
    • The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site.
    • *stats courtesy of Wikipedia
    Page | VerticalResponse, Inc.
  • 4. How are Social Media & Email Marketing Related? Page | VerticalResponse, Inc. Slide courtesy of Tyler Willis - Involver
  • 5. How are Social Media & Email Marketing Related? Page | VerticalResponse, Inc. Slide courtesy of Tyler Willis – Involver
  • 6. Get Started with Social Media – One step at a time
    • You do not need to be everywhere!
    • Save time by getting the most out of your social presence
    • Choose the Social Media networks where your customers are
    • Pick 2-3 Social Platforms & focus in building from there
    • Twitter, Facebook, LinkedIn, Blogs, Foursquare, YouTube
    Page | VerticalResponse, Inc.
  • 7. Facebook – The World is Obsessed Page | VerticalResponse, Inc. http://vimeo.com/20198465
  • 8. Facebook – For Your Business
    • Create a Facebook Page – must use different email addy than your personal profile!
      • http://www.facebook.com/pages/create.php
    • Get Tips & Best Practices
      • http://www.facebook.com/FacebookPages
    Page | VerticalResponse, Inc.
  • 9. Facebook – Build a Good Page & They Will Come Page | VerticalResponse, Inc.
  • 10. Facebook – Gain Likes Page | VerticalResponse, Inc. Use email to engage people to like your page Use social sharing to expand the reach of your messages
  • 11. Facebook – Incorporate an opt-in form Page | VerticalResponse, Inc. Use an opt-in form on your FB Page to grow your email subscriber list
  • 12. Facebook – Track Your Success with Insights Page | VerticalResponse, Inc.
  • 13. Facebook – More Examples Page | VerticalResponse, Inc.
  • 14. Facebook – Build a Community of Interaction Page | VerticalResponse, Inc.
    • Encourage a Community Environment:
      • Ask questions
      • Talk to your customers
      • Include Calls to Action in Your Posts
      • Rely on Facebook Insights to gauge the success of your page & develop a plan
      • Update on the go, schedule posts (Hootsuite) to save time!
  • 15. What does Twitter do for businesses?
    • As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company.
    • Often, there is already a conversation about your business happening on Twitter.
    Page | VerticalResponse, Inc.
  • 16. Twitter Lingo – What Does It Mean?
    • Mention: Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol: "Glad your shipment arrived @ janesmith !"
    • Retweet: When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
    • Hashtag (#) : Users often prepend # to words in their Tweets to categorize them for others:
    • Check out our new products for the Fall: http://t.co/link2 #fallsale
    • Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
    Page | VerticalResponse, Inc.
  • 17. Twitter Best Practice Tips
    • Share. Share photos & behind the scenes info about your business. Users come to Twitter to get and share the latest, so give it to them!
    • Listen. Regularly monitor the comments about your company, brand, and products.
    • Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
    • Respond. Respond to compliments and feedback in real time
    • Reward. Tweet updates about special offers, discounts and time-sensitive deals.
    • Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
    • Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
    • Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
    Page | VerticalResponse, Inc.
  • 18. Tools for Twitter Success
    • Hootsuite, Tweetdeck:
      • Search for brand name, keywords & hashtags
      • Schedule tweets & have members of your team collaborate
      • Update multiple social media platforms in one place
    • Trendistic: find useful twitter trends and hashtags
    • Tweetstats & Social Mention
    • Twitter Share Buttons for your website, blog & emails enables content sharing
    • VR Social Sharing Feature
    Page | VerticalResponse, Inc.
  • 19. Tips to Increase Twitter Engagement
    • Listen!
    • Make the most out of every tweet:
      • Use hashtags (#)
      • Be relevant & timely
      • Don’t be too promotional
      • Follow others and RT often
    • Ask questions & initiate a dialogue
    • Respond to Customer questions & support issues openly
    • Be patient; measure engagement ( RT’s mentions, follower retention) not only follower count
    Page | VerticalResponse, Inc. Photo courtesy of shutterstock
  • 20. Social Media Resources Page | VerticalResponse, Inc.
    • Hootsuite, Facebook Insights
    • Mashable.com http://ow.ly/3zvgz
    • American Express Open Forum http://ow.ly/3zuTU
    • VerticalResponse Marketing Blog http://ow.ly/3zuDj
    • VerticalResponse LinkedIn Group http://ow.ly/3zv3f
    • Social Media Guides http://ow.ly/3zvuy
    • North Social – customize FB page with Apps http://northsocial.com/

×