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Understanding Social Media


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  • 1. Understanding Social Media Presented by Kim Stiglitz & Jill Bastian VerticalResponse Marketing Team Members Follow Us: VR4smallbiz Webinar hashtag: #vrwebinar
  • 2. Agenda
    • Overview of social media
    • Best practices for social media
    • Tips for success for those with limited time
    Page | VerticalResponse, Inc.
  • 3. What is Social Media?
    • Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue
    • Social networking now accounts for 22% of all time spent online in the US.
    • A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.
    • Twitter processed more than one billion tweets in December 2009 and averages almost 95 million tweets per day.
    • Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before.
    • The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site.
    • *stats courtesy of Wikipedia
    Page | VerticalResponse, Inc.
  • 4. How are Social Media & Email Marketing Related? Page | VerticalResponse, Inc. Slide courtesy of Tyler Willis - Involver
  • 5. How are Social Media & Email Marketing Related? Page | VerticalResponse, Inc. Slide courtesy of Tyler Willis – Involver
  • 6. Get Started with Social Media – One step at a time
    • You do not need to be everywhere!
    • Save time by getting the most out of your social presence
    • Choose the Social Media networks where your customers are
    • Pick 2-3 Social Platforms & focus in building from there
    • Twitter, Facebook, LinkedIn, Blogs, Foursquare, YouTube
    Page | VerticalResponse, Inc.
  • 7. Facebook – The World is Obsessed Page | VerticalResponse, Inc.
  • 8. Facebook – For Your Business
    • Create a Facebook Page – must use different email addy than your personal profile!
    • Get Tips & Best Practices
    Page | VerticalResponse, Inc.
  • 9. Facebook – Build a Good Page & They Will Come Page | VerticalResponse, Inc.
  • 10. Facebook – Gain Likes Page | VerticalResponse, Inc. Use email to engage people to like your page Use social sharing to expand the reach of your messages
  • 11. Facebook – Incorporate an opt-in form Page | VerticalResponse, Inc. Use an opt-in form on your FB Page to grow your email subscriber list
  • 12. Facebook – Track Your Success with Insights Page | VerticalResponse, Inc.
  • 13. Facebook – More Examples Page | VerticalResponse, Inc.
  • 14. Facebook – Build a Community of Interaction Page | VerticalResponse, Inc.
    • Encourage a Community Environment:
      • Ask questions
      • Talk to your customers
      • Include Calls to Action in Your Posts
      • Rely on Facebook Insights to gauge the success of your page & develop a plan
      • Update on the go, schedule posts (Hootsuite) to save time!
  • 15. What does Twitter do for businesses?
    • As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company.
    • Often, there is already a conversation about your business happening on Twitter.
    Page | VerticalResponse, Inc.
  • 16. Twitter Lingo – What Does It Mean?
    • Mention: Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol: "Glad your shipment arrived @ janesmith !"
    • Retweet: When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
    • Hashtag (#) : Users often prepend # to words in their Tweets to categorize them for others:
    • Check out our new products for the Fall: #fallsale
    • Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
    Page | VerticalResponse, Inc.
  • 17. Twitter Best Practice Tips
    • Share. Share photos & behind the scenes info about your business. Users come to Twitter to get and share the latest, so give it to them!
    • Listen. Regularly monitor the comments about your company, brand, and products.
    • Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
    • Respond. Respond to compliments and feedback in real time
    • Reward. Tweet updates about special offers, discounts and time-sensitive deals.
    • Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
    • Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
    • Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
    Page | VerticalResponse, Inc.
  • 18. Tools for Twitter Success
    • Hootsuite, Tweetdeck:
      • Search for brand name, keywords & hashtags
      • Schedule tweets & have members of your team collaborate
      • Update multiple social media platforms in one place
    • Trendistic: find useful twitter trends and hashtags
    • Tweetstats & Social Mention
    • Twitter Share Buttons for your website, blog & emails enables content sharing
    • VR Social Sharing Feature
    Page | VerticalResponse, Inc.
  • 19. Tips to Increase Twitter Engagement
    • Listen!
    • Make the most out of every tweet:
      • Use hashtags (#)
      • Be relevant & timely
      • Don’t be too promotional
      • Follow others and RT often
    • Ask questions & initiate a dialogue
    • Respond to Customer questions & support issues openly
    • Be patient; measure engagement ( RT’s mentions, follower retention) not only follower count
    Page | VerticalResponse, Inc. Photo courtesy of shutterstock
  • 20. Social Media Resources Page | VerticalResponse, Inc.
    • Hootsuite, Facebook Insights
    • American Express Open Forum
    • VerticalResponse Marketing Blog
    • VerticalResponse LinkedIn Group
    • Social Media Guides
    • North Social – customize FB page with Apps