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Twitter For Your Business: Getting Started

Twitter For Your Business: Getting Started



From the VerticalRespnse Spring Webinar Series ...

From the VerticalRespnse Spring Webinar Series

Everyone is saying you need to use Twitter for your business, but how do you get started? Join VerticalResponse's Marketing team members as they teach you:

How to get started with Twitter
Terms you need to know
Tips and Tricks to help navigate Social Media And more!
Once you've got the hang of Twitter join us for webinars on Facebook and LinkedIn!



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    Twitter For Your Business: Getting Started Twitter For Your Business: Getting Started Presentation Transcript

    • Twitter For Your Business:Getting Started
      Ellery Long @ellerylong & Jill Bastian @jillieb3
    • Twitter: Fast, Furious & Fun!
      Communication tool for big brands, small biz and you!
      Real-time, up to the minute
      Facilitates word of mouth marketing, brand advocacy, and viral sharing
      Enables quick reactions to customer-driven messages about your brand, both negative and positive
      Your opportunity to shape the conversation
      Effective way to track competitor strategies and buzz
    • Twitter Tips:
      Repurpose content whenever possible:
      Tweet your emails via the Social Sharing feature
      Provide value - blog posts, company news, contests, sales, etc…
      Share media that you consume as well
      Industry trends and studies
      Relevant blog posts and articles
      Follow people and brands you like for good content, and retweet (RT) them often
      Thank people for mentioning your brand & RT positive mentions!
      Thank followers when they RT you - @ Reply
      People love to be acknowledged
    • @ Mentions
    • @ Mentions
    • @ Replies
    • @ Mentions
    • RT Classic vs RT New
    • RT Classic vs RT New
    • Via
    • #hashtags
    • Tips To Increase Engagement
      Be consistent
      • Customers don’t follow if you don’t update
      Make the most out of every tweet:
      • Use hashtags (#)
      • Be relevant & timely
      • Ask for RT’s
      • Make it sharable
      Ask questions and initiate a dialogue
      Search for conversations you can add value to
      Respond to customer questions & support issues openly
    • Twitter Tools For Success:
      Measure engagement
      RT’s, mentions, follower retention - not just follower count
      Hootsuite, Tweetdeck, Seesmic:
      Search for brand name, mentions, keywords & hashtags
      Schedule tweets & have members of your team collaborate
      Update multiple social media platforms in one place
      Tweet Meme, Trendistic, Twitscoop
      Find useful Twitter trends and hashtags
      WeFollow, Twellow
      Twitter account directories
      Klout, Twitter Grader, Twitter Counter, Tweetstats
      Measure engagement metrics & your own Twitter activity
      Google Analytics
      Measure traffic related to sales/acquisitions - ROI
    • Q & A