SlideShare a Scribd company logo

Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshare

•
•
VerticalResponse
VerticalResponse

A welcome email is often the first contact you have with a new customer. It sets the tone for future communications and encourages new members to engage with your business. Join our beginner-focused webinar to learn: -What you should include in your welcome email -How to write your welcome email in the right tone -When you should send your email -Welcome email subject line suggestions

Small Business & Entrepreneurship
1 of 20
Roll Out the Welcome Wagon for New Subscribers with a Welcome Email Jill Bastian VerticalResponse
Agenda • Why send a welcome email? • Setting the tone • When should a welcome email be sent? • Examples of welcome emails • Resources and Q&A
Why a Welcome Email? • Let your new subscribers know what to expect. • Give them a warm welcome. • Take advantage of a potential sales/donation opportunity. • Increase email response rates.
Get started on the right foot • Write in a conversational tone • Be focused • Brand your email • Set expectations
What should be included? • Reinforce the benefits of your email list. • Simple welcome message. • How to get started with your business. Don’t forget email etiquette • Links to your website. • Social networks your business is on. • Company/Organization name in From field.
When you should send your email?
When you should send your email? Cont. Stats from ciceron.com
Welcoming Welcome Emails
Benefits to getting their emails.
Benefits to being on the mailing list.
Welcome email subject line suggestions • ModCloth We’re delighted to have you! Here’s a little intro info • Ann Taylor A gift to welcome you to Ann Taylor • Tiffany & Co. Thank you for joining our email list • DSW Welcome, shoe lover. Take a look at our latest deals • NOMAD We’re glad you found us • ODC and Rythm & Motion Welcome! 4 Classes for $22 – New Student Special • Flavorwire Welcome to Flavorwire, the inbox edition • RoadRunner Sports Welcome to the Family! You’re gonna LOVE us!
Summary • Don’t wait to welcome new customers/donors. • Set expectations for frequency and content. • Link to your website and social networks.
Resources • Verticalresponse.com/blog – 7 Reasons Your Business Needs a Welcome Email – 7 Tips to a Stellar Welcome Email – 10 Examples of Highly Effective Welcome Emails Try out a Welcome Email in your VerticalResponse account!
Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshare

Recommended

Email Marketing
Email MarketingEmail Marketing
Email MarketingChittaranjan Singh
 
Kali Sikaran Online Academy presentation
Kali Sikaran Online Academy presentationKali Sikaran Online Academy presentation
Kali Sikaran Online Academy presentationJohan Skålberg
 
Linked in career page q3 2014
Linked in career page q3 2014 Linked in career page q3 2014
Linked in career page q3 2014 Taylor Host
 
Shop At Dannini
Shop At DanniniShop At Dannini
Shop At DanniniJeriSlater
 
6 Langkah Lebih Maju Tentang Category Management
6 Langkah Lebih Maju Tentang Category Management6 Langkah Lebih Maju Tentang Category Management
6 Langkah Lebih Maju Tentang Category ManagementYayan Mulyana
 
Citizen Journalism and Blogging
Citizen Journalism and BloggingCitizen Journalism and Blogging
Citizen Journalism and BloggingArry Rahmawan
 
Skyfold Vertical Lift Walls
Skyfold Vertical Lift WallsSkyfold Vertical Lift Walls
Skyfold Vertical Lift Wallsrsmservicesinc
 
Dispensadores
DispensadoresDispensadores
Dispensadoresguest91b7258
 

Recommended

Email Marketing
Email MarketingEmail Marketing
Email MarketingChittaranjan Singh
 
Kali Sikaran Online Academy presentation
Kali Sikaran Online Academy presentationKali Sikaran Online Academy presentation
Kali Sikaran Online Academy presentationJohan Skålberg
 
Linked in career page q3 2014
Linked in career page q3 2014 Linked in career page q3 2014
Linked in career page q3 2014 Taylor Host
 
Shop At Dannini
Shop At DanniniShop At Dannini
Shop At DanniniJeriSlater
 
6 Langkah Lebih Maju Tentang Category Management
6 Langkah Lebih Maju Tentang Category Management6 Langkah Lebih Maju Tentang Category Management
6 Langkah Lebih Maju Tentang Category ManagementYayan Mulyana
 
Citizen Journalism and Blogging
Citizen Journalism and BloggingCitizen Journalism and Blogging
Citizen Journalism and BloggingArry Rahmawan
 
Skyfold Vertical Lift Walls
Skyfold Vertical Lift WallsSkyfold Vertical Lift Walls
Skyfold Vertical Lift Wallsrsmservicesinc
 
Dispensadores
DispensadoresDispensadores
Dispensadoresguest91b7258
 
Elenchi Nominativi
Elenchi NominativiElenchi Nominativi
Elenchi Nominativiguest70afc48
 
Au Psy492 E Portfolio Template For Slide Share Revised
Au Psy492 E Portfolio Template For Slide Share RevisedAu Psy492 E Portfolio Template For Slide Share Revised
Au Psy492 E Portfolio Template For Slide Share Revisedcharmaine03
 
Models
ModelsModels
Modelsguest195634
 
Student Today Entrepreneur Also - Seminar UPN VJ
Student Today Entrepreneur Also - Seminar UPN VJStudent Today Entrepreneur Also - Seminar UPN VJ
Student Today Entrepreneur Also - Seminar UPN VJArry Rahmawan
 
Facebook For Your Business
Facebook For Your BusinessFacebook For Your Business
Facebook For Your BusinessVerticalResponse
 
Tomorrow Will Not Be Like Yesterday
Tomorrow Will Not Be Like YesterdayTomorrow Will Not Be Like Yesterday
Tomorrow Will Not Be Like YesterdayApril Roeseler
 
Email for Mobile Phones
Email for Mobile PhonesEmail for Mobile Phones
Email for Mobile PhonesVerticalResponse
 
Fundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyFundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyVerticalResponse
 
advantages and disvantajes of Technology
advantages and disvantajes of Technologyadvantages and disvantajes of Technology
advantages and disvantajes of TechnologyErika
 
Irish pub hotel relevance2
Irish pub hotel relevance2Irish pub hotel relevance2
Irish pub hotel relevance2Irish Pub Company
 
Avaya web alive by PacketBase
Avaya web alive by PacketBaseAvaya web alive by PacketBase
Avaya web alive by PacketBasePacketBase, Inc.
 
Email and social trends for 2013
Email and social trends for 2013 Email and social trends for 2013
Email and social trends for 2013 VerticalResponse
 
Tips Menjadi Penulis Produktif
Tips Menjadi Penulis ProduktifTips Menjadi Penulis Produktif
Tips Menjadi Penulis ProduktifArry Rahmawan
 
Tpma email marketing - brian abracen - jan 28 2016
Tpma email marketing - brian abracen - jan 28 2016Tpma email marketing - brian abracen - jan 28 2016
Tpma email marketing - brian abracen - jan 28 2016Dina Deepika Mediratta, MBA
 
How to Grow and Manage Your Email List in 2017
How to Grow and Manage Your Email List in 2017How to Grow and Manage Your Email List in 2017
How to Grow and Manage Your Email List in 2017Deluxe Corporation
 
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your BusinessSmart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your BusinessAWeber
 
Email marketing
Email marketingEmail marketing
Email marketingSoumalya Roy
 
You've Got Mail (And More Customers!) With Email Marketing Talk
You've Got Mail (And More Customers!) With Email Marketing TalkYou've Got Mail (And More Customers!) With Email Marketing Talk
You've Got Mail (And More Customers!) With Email Marketing TalkStreetSmart Coaching
 
Email Marketing in an Inbound Age
Email Marketing in an Inbound AgeEmail Marketing in an Inbound Age
Email Marketing in an Inbound AgeEllie Mirman
 
Email marketing: The workhorse of online communications
Email marketing: The workhorse of online communicationsEmail marketing: The workhorse of online communications
Email marketing: The workhorse of online communicationsKelly Clark
 
How to Increase Sales With Email and Newsletters
How to Increase Sales With Email and NewslettersHow to Increase Sales With Email and Newsletters
How to Increase Sales With Email and NewslettersRightOnNoBullMarketing
 
Webinar: Make Every Email Count
Webinar: Make Every Email CountWebinar: Make Every Email Count
Webinar: Make Every Email CountDeluxe Corporation
 

More Related Content

Viewers also liked

Elenchi Nominativi
Elenchi NominativiElenchi Nominativi
Elenchi Nominativiguest70afc48
 
Au Psy492 E Portfolio Template For Slide Share Revised
Au Psy492 E Portfolio Template For Slide Share RevisedAu Psy492 E Portfolio Template For Slide Share Revised
Au Psy492 E Portfolio Template For Slide Share Revisedcharmaine03
 
Student Today Entrepreneur Also - Seminar UPN VJ
Student Today Entrepreneur Also - Seminar UPN VJStudent Today Entrepreneur Also - Seminar UPN VJ
Student Today Entrepreneur Also - Seminar UPN VJArry Rahmawan
 
Facebook For Your Business
Facebook For Your BusinessFacebook For Your Business
Facebook For Your BusinessVerticalResponse
 
Tomorrow Will Not Be Like Yesterday
Tomorrow Will Not Be Like YesterdayTomorrow Will Not Be Like Yesterday
Tomorrow Will Not Be Like YesterdayApril Roeseler
 
Fundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyFundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyVerticalResponse
 
advantages and disvantajes of Technology
advantages and disvantajes of Technologyadvantages and disvantajes of Technology
advantages and disvantajes of TechnologyErika
 
Avaya web alive by PacketBase
Avaya web alive by PacketBaseAvaya web alive by PacketBase
Avaya web alive by PacketBasePacketBase, Inc.
 
Email and social trends for 2013
Email and social trends for 2013 Email and social trends for 2013
Email and social trends for 2013 VerticalResponse
 
Tips Menjadi Penulis Produktif
Tips Menjadi Penulis ProduktifTips Menjadi Penulis Produktif
Tips Menjadi Penulis ProduktifArry Rahmawan
 

Viewers also liked (13)

Elenchi Nominativi
Elenchi NominativiElenchi Nominativi
Elenchi Nominativi
 
Au Psy492 E Portfolio Template For Slide Share Revised
Au Psy492 E Portfolio Template For Slide Share RevisedAu Psy492 E Portfolio Template For Slide Share Revised
Au Psy492 E Portfolio Template For Slide Share Revised
 
Models
ModelsModels
Models
 
Student Today Entrepreneur Also - Seminar UPN VJ
Student Today Entrepreneur Also - Seminar UPN VJStudent Today Entrepreneur Also - Seminar UPN VJ
Student Today Entrepreneur Also - Seminar UPN VJ
 
Facebook For Your Business
Facebook For Your BusinessFacebook For Your Business
Facebook For Your Business
 
Tomorrow Will Not Be Like Yesterday
Tomorrow Will Not Be Like YesterdayTomorrow Will Not Be Like Yesterday
Tomorrow Will Not Be Like Yesterday
 
Email for Mobile Phones
Email for Mobile PhonesEmail for Mobile Phones
Email for Mobile Phones
 
Fundamentals for Your Social Media Strategy
Fundamentals for Your Social Media StrategyFundamentals for Your Social Media Strategy
Fundamentals for Your Social Media Strategy
 
advantages and disvantajes of Technology
advantages and disvantajes of Technologyadvantages and disvantajes of Technology
advantages and disvantajes of Technology
 
Irish pub hotel relevance2
Irish pub hotel relevance2Irish pub hotel relevance2
Irish pub hotel relevance2
 
Avaya web alive by PacketBase
Avaya web alive by PacketBaseAvaya web alive by PacketBase
Avaya web alive by PacketBase
 
Email and social trends for 2013
Email and social trends for 2013 Email and social trends for 2013
Email and social trends for 2013
 
Tips Menjadi Penulis Produktif
Tips Menjadi Penulis ProduktifTips Menjadi Penulis Produktif
Tips Menjadi Penulis Produktif
 

Similar to Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshare

Tpma email marketing - brian abracen - jan 28 2016
Tpma email marketing - brian abracen - jan 28 2016Tpma email marketing - brian abracen - jan 28 2016
Tpma email marketing - brian abracen - jan 28 2016Dina Deepika Mediratta, MBA
 
How to Grow and Manage Your Email List in 2017
How to Grow and Manage Your Email List in 2017How to Grow and Manage Your Email List in 2017
How to Grow and Manage Your Email List in 2017Deluxe Corporation
 
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your BusinessSmart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your BusinessAWeber
 
You've Got Mail (And More Customers!) With Email Marketing Talk
You've Got Mail (And More Customers!) With Email Marketing TalkYou've Got Mail (And More Customers!) With Email Marketing Talk
You've Got Mail (And More Customers!) With Email Marketing TalkStreetSmart Coaching
 
Email Marketing in an Inbound Age
Email Marketing in an Inbound AgeEmail Marketing in an Inbound Age
Email Marketing in an Inbound AgeEllie Mirman
 
Email marketing: The workhorse of online communications
Email marketing: The workhorse of online communicationsEmail marketing: The workhorse of online communications
Email marketing: The workhorse of online communicationsKelly Clark
 
How to Increase Sales With Email and Newsletters
How to Increase Sales With Email and NewslettersHow to Increase Sales With Email and Newsletters
How to Increase Sales With Email and NewslettersRightOnNoBullMarketing
 
Webinar: Make Every Email Count
Webinar: Make Every Email CountWebinar: Make Every Email Count
Webinar: Make Every Email CountDeluxe Corporation
 
Email Marketing 1-2-3: How to Get Started, Get Results and Get Growing
Email Marketing 1-2-3: How to Get Started, Get Results and Get GrowingEmail Marketing 1-2-3: How to Get Started, Get Results and Get Growing
Email Marketing 1-2-3: How to Get Started, Get Results and Get GrowingVerticalResponse
 
List Building for Bloggers
List Building for BloggersList Building for Bloggers
List Building for BloggersPhil Hollows
 
6 Email Marketing Campaign Models that Really Convert
6 Email Marketing Campaign Models that Really Convert6 Email Marketing Campaign Models that Really Convert
6 Email Marketing Campaign Models that Really ConvertAdina Zaiontz
 
Detroit MarketingBitz Bootcamp: Email Marketing & Your Customer List
Detroit MarketingBitz Bootcamp: Email Marketing & Your Customer ListDetroit MarketingBitz Bootcamp: Email Marketing & Your Customer List
Detroit MarketingBitz Bootcamp: Email Marketing & Your Customer ListLocalogy
 
Creating A New Client Onboarding System
Creating A New Client Onboarding SystemCreating A New Client Onboarding System
Creating A New Client Onboarding SystemJennifer Bourn
 
Build your business webcast
Build your business webcastBuild your business webcast
Build your business webcastPhil Hollows
 
6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...
6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...
6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...sgoliger
 
Business Letter Writing, E-mail Guidelines & Etiquette
Business Letter Writing, E-mail Guidelines & Etiquette Business Letter Writing, E-mail Guidelines & Etiquette
Business Letter Writing, E-mail Guidelines & Etiquette CEO SUITE
 

Similar to Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshare (20)

Tpma email marketing - brian abracen - jan 28 2016
Tpma email marketing - brian abracen - jan 28 2016Tpma email marketing - brian abracen - jan 28 2016
Tpma email marketing - brian abracen - jan 28 2016
 
How to Grow and Manage Your Email List in 2017
How to Grow and Manage Your Email List in 2017How to Grow and Manage Your Email List in 2017
How to Grow and Manage Your Email List in 2017
 
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your BusinessSmart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
 
Email marketing
Email marketingEmail marketing
Email marketing
 
You've Got Mail (And More Customers!) With Email Marketing Talk
You've Got Mail (And More Customers!) With Email Marketing TalkYou've Got Mail (And More Customers!) With Email Marketing Talk
You've Got Mail (And More Customers!) With Email Marketing Talk
 
Email Marketing in an Inbound Age
Email Marketing in an Inbound AgeEmail Marketing in an Inbound Age
Email Marketing in an Inbound Age
 
Email marketing: The workhorse of online communications
Email marketing: The workhorse of online communicationsEmail marketing: The workhorse of online communications
Email marketing: The workhorse of online communications
 
How to Increase Sales With Email and Newsletters
How to Increase Sales With Email and NewslettersHow to Increase Sales With Email and Newsletters
How to Increase Sales With Email and Newsletters
 
Webinar: Make Every Email Count
Webinar: Make Every Email CountWebinar: Make Every Email Count
Webinar: Make Every Email Count
 
Successful email2013
Successful email2013Successful email2013
Successful email2013
 
Email Marketing 1-2-3: How to Get Started, Get Results and Get Growing
Email Marketing 1-2-3: How to Get Started, Get Results and Get GrowingEmail Marketing 1-2-3: How to Get Started, Get Results and Get Growing
Email Marketing 1-2-3: How to Get Started, Get Results and Get Growing
 
List Building for Bloggers
List Building for BloggersList Building for Bloggers
List Building for Bloggers
 
6 Email Marketing Campaign Models that Really Convert
6 Email Marketing Campaign Models that Really Convert6 Email Marketing Campaign Models that Really Convert
6 Email Marketing Campaign Models that Really Convert
 
Detroit MarketingBitz Bootcamp: Email Marketing & Your Customer List
Detroit MarketingBitz Bootcamp: Email Marketing & Your Customer ListDetroit MarketingBitz Bootcamp: Email Marketing & Your Customer List
Detroit MarketingBitz Bootcamp: Email Marketing & Your Customer List
 
Creating A New Client Onboarding System
Creating A New Client Onboarding SystemCreating A New Client Onboarding System
Creating A New Client Onboarding System
 
The Art of the Autoresponder - Emily Sloan-Pace, Zoho Corporation
The Art of the Autoresponder - Emily Sloan-Pace, Zoho CorporationThe Art of the Autoresponder - Emily Sloan-Pace, Zoho Corporation
The Art of the Autoresponder - Emily Sloan-Pace, Zoho Corporation
 
Johny bam report
Johny bam reportJohny bam report
Johny bam report
 
Build your business webcast
Build your business webcastBuild your business webcast
Build your business webcast
 
6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...
6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...
6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversion...
 
Business Letter Writing, E-mail Guidelines & Etiquette
Business Letter Writing, E-mail Guidelines & Etiquette Business Letter Writing, E-mail Guidelines & Etiquette
Business Letter Writing, E-mail Guidelines & Etiquette
 

More from VerticalResponse

Think Your Business is Hard to Market? Think Again!
Think Your Business is Hard to Market? Think Again!Think Your Business is Hard to Market? Think Again!
Think Your Business is Hard to Market? Think Again!VerticalResponse
 
Is Your List Making Your Email Sick?
Is Your List Making Your Email Sick?Is Your List Making Your Email Sick?
Is Your List Making Your Email Sick?VerticalResponse
 
How Do ISP Changes Impact Your Email?
How Do ISP Changes Impact Your Email? How Do ISP Changes Impact Your Email?
How Do ISP Changes Impact Your Email?VerticalResponse
 
How Your Email is Impacted by SPAM Laws
How Your Email is Impacted by SPAM LawsHow Your Email is Impacted by SPAM Laws
How Your Email is Impacted by SPAM LawsVerticalResponse
 
Attract More Customers with the Four Cs
Attract More Customers with the Four CsAttract More Customers with the Four Cs
Attract More Customers with the Four CsVerticalResponse
 
Email Delivery 101 – How to Get Your Emails Delivered
Email Delivery 101 – How to Get Your Emails DeliveredEmail Delivery 101 – How to Get Your Emails Delivered
Email Delivery 101 – How to Get Your Emails DeliveredVerticalResponse
 
Define Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable BrandDefine Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
 
The foundation of your social strategy 9 24-14
The foundation of your social strategy 9 24-14The foundation of your social strategy 9 24-14
The foundation of your social strategy 9 24-14VerticalResponse
 
Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013
Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013
Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013VerticalResponse
 
National Down Syndrome Congress preso 2013
National Down Syndrome Congress preso 2013National Down Syndrome Congress preso 2013
National Down Syndrome Congress preso 2013VerticalResponse
 
Secrets of Breaking the Glass Ceiling for Women Entrepreneurs
Secrets of Breaking the Glass Ceiling for Women EntrepreneursSecrets of Breaking the Glass Ceiling for Women Entrepreneurs
Secrets of Breaking the Glass Ceiling for Women EntrepreneursVerticalResponse
 
Transforming Your Brand To A Media Company
Transforming Your Brand To A Media CompanyTransforming Your Brand To A Media Company
Transforming Your Brand To A Media CompanyVerticalResponse
 
How to Influence the Influencer
How to Influence the InfluencerHow to Influence the Influencer
How to Influence the InfluencerVerticalResponse
 
New Year, New Email Delivery Changes jan2012
New Year, New Email Delivery Changes jan2012New Year, New Email Delivery Changes jan2012
New Year, New Email Delivery Changes jan2012VerticalResponse
 
How To Make Sure Your Brand Is Dressed To The Nines
How To Make Sure Your Brand Is Dressed To The NinesHow To Make Sure Your Brand Is Dressed To The Nines
How To Make Sure Your Brand Is Dressed To The NinesVerticalResponse
 
How to Make Social Media and PR Work Together Like PB&J
How to Make Social Media and PR Work Together Like PB&JHow to Make Social Media and PR Work Together Like PB&J
How to Make Social Media and PR Work Together Like PB&JVerticalResponse
 
The Good, The Bad and The Ugly of SEO
The Good, The Bad and The Ugly of SEOThe Good, The Bad and The Ugly of SEO
The Good, The Bad and The Ugly of SEOVerticalResponse
 

More from VerticalResponse (20)

Think Your Business is Hard to Market? Think Again!
Think Your Business is Hard to Market? Think Again!Think Your Business is Hard to Market? Think Again!
Think Your Business is Hard to Market? Think Again!
 
Is Your List Making Your Email Sick?
Is Your List Making Your Email Sick?Is Your List Making Your Email Sick?
Is Your List Making Your Email Sick?
 
How Do ISP Changes Impact Your Email?
How Do ISP Changes Impact Your Email? How Do ISP Changes Impact Your Email?
How Do ISP Changes Impact Your Email?
 
30-Minute Email Recipes
30-Minute Email Recipes 30-Minute Email Recipes
30-Minute Email Recipes
 
How Your Email is Impacted by SPAM Laws
How Your Email is Impacted by SPAM LawsHow Your Email is Impacted by SPAM Laws
How Your Email is Impacted by SPAM Laws
 
Attract More Customers with the Four Cs
Attract More Customers with the Four CsAttract More Customers with the Four Cs
Attract More Customers with the Four Cs
 
Email Delivery 101 – How to Get Your Emails Delivered
Email Delivery 101 – How to Get Your Emails DeliveredEmail Delivery 101 – How to Get Your Emails Delivered
Email Delivery 101 – How to Get Your Emails Delivered
 
Define Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable BrandDefine Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable Brand
 
The foundation of your social strategy 9 24-14
The foundation of your social strategy 9 24-14The foundation of your social strategy 9 24-14
The foundation of your social strategy 9 24-14
 
SF Small Biz 2014
SF Small Biz 2014SF Small Biz 2014
SF Small Biz 2014
 
Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013
Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013
Boston Small Biz Expo and San Francisco Chamber Presentation Oct. 2013
 
National Down Syndrome Congress preso 2013
National Down Syndrome Congress preso 2013National Down Syndrome Congress preso 2013
National Down Syndrome Congress preso 2013
 
Secrets of Breaking the Glass Ceiling for Women Entrepreneurs
Secrets of Breaking the Glass Ceiling for Women EntrepreneursSecrets of Breaking the Glass Ceiling for Women Entrepreneurs
Secrets of Breaking the Glass Ceiling for Women Entrepreneurs
 
Blogging for Beginners
Blogging for Beginners Blogging for Beginners
Blogging for Beginners
 
Transforming Your Brand To A Media Company
Transforming Your Brand To A Media CompanyTransforming Your Brand To A Media Company
Transforming Your Brand To A Media Company
 
How to Influence the Influencer
How to Influence the InfluencerHow to Influence the Influencer
How to Influence the Influencer
 
New Year, New Email Delivery Changes jan2012
New Year, New Email Delivery Changes jan2012New Year, New Email Delivery Changes jan2012
New Year, New Email Delivery Changes jan2012
 
How To Make Sure Your Brand Is Dressed To The Nines
How To Make Sure Your Brand Is Dressed To The NinesHow To Make Sure Your Brand Is Dressed To The Nines
How To Make Sure Your Brand Is Dressed To The Nines
 
How to Make Social Media and PR Work Together Like PB&J
How to Make Social Media and PR Work Together Like PB&JHow to Make Social Media and PR Work Together Like PB&J
How to Make Social Media and PR Work Together Like PB&J
 
The Good, The Bad and The Ugly of SEO
The Good, The Bad and The Ugly of SEOThe Good, The Bad and The Ugly of SEO
The Good, The Bad and The Ugly of SEO
 

Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshare

  • 1.
  • 2. Roll Out the Welcome Wagon for New Subscribers with a Welcome Email Jill Bastian VerticalResponse
  • 3. Agenda • Why send a welcome email? • Setting the tone • When should a welcome email be sent? • Examples of welcome emails • Resources and Q&A
  • 4. Why a Welcome Email? • Let your new subscribers know what to expect. • Give them a warm welcome. • Take advantage of a potential sales/donation opportunity. • Increase email response rates.
  • 5. Get started on the right foot • Write in a conversational tone • Be focused • Brand your email • Set expectations
  • 6. What should be included? • Reinforce the benefits of your email list. • Simple welcome message. • How to get started with your business. Don’t forget email etiquette • Links to your website. • Social networks your business is on. • Company/Organization name in From field.
  • 7. When you should send your email?
  • 8. When you should send your email? Cont. Stats from ciceron.com
  • 10.
  • 12. Benefits to being on the mailing list.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Welcome email subject line suggestions • ModCloth We’re delighted to have you! Here’s a little intro info • Ann Taylor A gift to welcome you to Ann Taylor • Tiffany & Co. Thank you for joining our email list • DSW Welcome, shoe lover. Take a look at our latest deals • NOMAD We’re glad you found us • ODC and Rythm & Motion Welcome! 4 Classes for $22 – New Student Special • Flavorwire Welcome to Flavorwire, the inbox edition • RoadRunner Sports Welcome to the Family! You’re gonna LOVE us!
  • 18. Summary • Don’t wait to welcome new customers/donors. • Set expectations for frequency and content. • Link to your website and social networks.
  • 19. Resources • Verticalresponse.com/blog – 7 Reasons Your Business Needs a Welcome Email – 7 Tips to a Stellar Welcome Email – 10 Examples of Highly Effective Welcome Emails Try out a Welcome Email in your VerticalResponse account!