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Making Social Media & Email Work Together

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  • 1. Making Social Media & Email Work Together Kim Stiglitz @Stiggy1 & Poppy Thorpe @PoppyEliz @VR4SmallBiz Facebook.com/VerticalResponse
  • 2. Agenda
    • What Is Social Media?
    • How To Use Email Marketing & Social Media
    • Metrics to Track For Your Success
    • Best Practices
    • Successful Examples
  • 3. What is Social Media?
    • Internet & Web-based Technologies
    • People are Content Consumers & Content Producers
    • Personifies a Brand
    • Enables Interaction with Customers & Prospects
    Guess what percent of our customers are using Social Media for their business?
  • 4. Starting Out: Making the Most of 4 Social Media Platforms
    • Twitter
    • Facebook
    • LinkedIn
    • YouTube
    • Blogs
    Get Social With Two Social Media Platforms & Grow Your Presence!
  • 5.  
  • 6. Twitter
    • Get "Followers”
    • Post Links To Your Twitter Page On Your Website, In Emails, On Business Cards & Blog
    • Connect Your Twitter Updates To Your Facebook Page, On Blog & On LinkedIn
    • Don’t Be Too ‘Promotional’ ReTweet and Tweet Content from Other Sources
    Post Links To Your Twitter Page In Emails, On Business Cards & On Your Website.
  • 7. Twitter
    • Twitter + Email Marketing = Little Effort, Big Reward!
    • Tweet Your Emails
    • VR Social Sharing
    • Add Hashtags & Keywords
    • Tweet “ sign up to receive “email only” offers – Then Link To an Opt-In Form
    Post a Link To Your Newsletter On Twitter With Hashtags & Keywords To Reach New Customers!
  • 8.  
  • 9.  
  • 10.  
  • 11. Facebook
    • Get “Likes”
    • 25% of Our Small Businesses Use FB
    • as a Marketing Tool
    • Set Up a Facebook Page For Your Business
    • Update With Blog Posts, Events, Company News, Industry News, Videos & Photos
    • Use Like Buttons On Your Website & Blog
    • Include Social Media Links In Emails & On
      • Your Website
    People Spend Over 700 Billion Minutes Per Month On Facebook
  • 12. Facebook
    • Facebook + Email Marketing =
    • a Natural Match!
    • Newsletter Opt-In Form On Page
    • Post Your Subject Line with a Link To
    • The Hosted Version Of Your Email w/
    • an Opt-In Form Or Link In The Email:
    • So People Can Subscribe!
    • Include Your Facebook Page Link In Your Emails
    • Send an Email Promoting Your Facebook Page
  • 13. LinkedIn
    • Get "Connections”
    • Create a LinkedIn Profile
    • Fill out lots of info!
    • Add Connections
    • Join Groups
    • Create a Group Pertaining to Your Industry or Business
    • Post Articles, Answer Questions & Engage With Members
    • Have Your Blog & Twitter Feed Linked Directly To Your LinkedIn profile
    • Automatically Pulls in Your Latest Blog Posts & Twitter
    Create a Group on LinkedIn to make connections and promote your business
  • 14. LinkedIn
    • LinkedIn + Email Marketing = Success
    • Include Your LinkedIn Icon In Your Emails
    • Include Popular Discussion Topics From Your LinkedIn Group In Your Emails
    • Invite Group Members
    • To Opt-In
    Include Popular Discussion Topics In Your Emails
  • 15.  
  • 16. YouTube
    • Get “Views”
    • Feature Industry Trends, an Upcoming Sale, Interviewing Customers, Etc.
    • Keep It Short – No More Than 3-4 Mins.
    • Include a Call-To-Action In Your Words
    • Add Tags So You Can Be Found On YouTube When Someone Searches
    • Connect With Friends
    • Upload It to YouTube – FREE
    • Link To Your Video Or Embed It In Your Blog Or Website
    People Respond To People; Use Video To Personify Your Business!
  • 17. YouTube
    • YouTube + Email Marketing = More Clicks!
    • Include your YouTube video links in all of your emails
    • Use a JPEG image for your emails so people know it’s a video – higher clicks
    Video is interactive and can get you more clicks in your email marketing campaigns.
  • 18. Blogs
    • Start a blog –
    • Frequently Update
    • Provide Fresh & Useful
    • Content For Readers
    • Use Blog Content To Update Your Social Media Platforms
    • Include Social Share Links
    • Include Email Opt-In Form
    Blogs are a great way to provide valuable content to your customers.
  • 19. Blogs
    • Blogs + Email Marketing = Great Way To Exchange Content
    • Build Your List
    • Add an Opt-In Form To Your Blog
    • Use Blog Posts For Newsletter Content
    Use email to help build a strong following for your blog.
  • 20. Metrics To Note:
    • Twitter - # Of Followers, # Of People You Follow, # Of Mentions and # Retweets
    • Facebook - # Of Likes, # Of Interactions (Insights)
      • # Of “likes” On comments, # Of Comments Or Updates
    • LinkedIn - # Of Group Members & # of Connections
    • YouTube - # Of Views, # Of Comments
    • Blogs - # Of Comments, Traffic To Your Blog, # New Email Marketing Sign ups, Clicks On Post Links
    • Email Marketing - # Opens, Clicks, Unsubscribes, New Email Registrants
    Email Marketing + Social Media = The New “It Couple”!
  • 21. Social Media Best Practices
    • Encourage Customers to Engage
    • Growing a Good Following Takes Time
    • Provide Valuable Content
    • Answer Questions & Comments
    • Retweet & Post Often, Recognize Social Media “ Advocates”
    • Connect Your Social Media Efforts To Your Email Marketing!
  • 22. Best Practices for Email
    • Opt-in Your List
    • Know Your Audience
    • Communicate on a Regular Basis
    • Create a Strong Subject Line
    • Establish Your From Label
    • Be Personable
    Email marketing is stronger than ever combined with social media!
  • 23. Social Media + Email Examples
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. Resources
    • Twitter.com, TweetDeck, BackTweets, Hootsuite
    • Facebook.com
    • LinkedIn.com
    • YouTube.com
    • Blogs – TypePad, WordPress, Blogger
    • URL Shorteners – bit.ly
  • 30. Q & A
    • Get Social With Us:
    • Twitter: @VR4SmallBiz
    • Facebook: http://bit.ly/6N3reu
    • LinkedIn: http://bit.ly/5n8ZhJ
    • YouTube: VRTube