How to Grow Your Business with Email Marketing
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How to Grow Your Business with Email Marketing

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In this presentation find out why email marketing works and how to use email marketing to grow your business. It is full of great customer examples and additional resources to learn even more!

In this presentation find out why email marketing works and how to use email marketing to grow your business. It is full of great customer examples and additional resources to learn even more!

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How to Grow Your Business with Email Marketing Presentation Transcript

  • 1. How to Grow Your Business with Email Marketing
  • 2. What is Email Marketing?  An easy way to communicate with your customers and potential customers  ESPs (Email Service Providers) offer a bonus to using regular email (Outlook, Gmail) with templates, list segmentation, delivery and in-depth reporting  For every $1 you spend on email marketing in 2010 you will make an average of $48 – Direct Marketing Association
  • 3. Why Email Works  Easy to Use • Requires no technical expertise  Fast • Create a simple email in minutes • VerticalResponse offers 500+ email templates • Real time reporting on opens, clicks, and more  VerticalResponse makes it affordable • Free trial • Flexible pricing - Pay as you go or monthly fee pricing options Templates for • High return on investment industries, seasonal and holidays!
  • 4. Common Types of Email Messages  Newsletters  Promotions  Sales  Thank Yous  Invitations  Announcements  Reminders  Surveys
  • 5. Anatomy of Your Email  The Most Important • Subject Line • From Label  Very Important • Copy • Images • Call to Action
  • 6. Creating a Effective Email  Create an inviting subject line • It is why recipients open your email • Ideal length 40-50 characters • Avoid all caps and excessive punctuation  Build trust with your From Label • Use your company name or a name your customers recognize and have a relationship with • Avoid changing it  Assist in Scanning • Break your email up into short blocks of copy Great use of bullets, prominent links and call to • Use bullets and/or bolding action. • Include several links
  • 7. Creating a Effective Email  Make it easy on the eyes • Arial, Times New Roman & Verdana fonts • Avoid text over distracting backgrounds • Emphasize with bold • Italics are hard to read online • Underline text is often mistaken for a link • Less is More, Keep it Simple  Create a strong call to action • Make sure your readers know what you want them to do
  • 8. Creating a Effective Email  Make it personal • Use first names but don’t overuse • “Dear Sarah,” “Hello Robert,” • Test birthdays or last purchases • Don’t limit to just copy, add personalization into your subject lines or subheads as well • “John your discount on tires has arrived!”  Include a Forward to a Friend Link  Link to your Social Media Profiles
  • 9. Creating a Effective Email  Make sure your best content is above the fold or in the preview pane • 50% of all email users spend 2-3 seconds scanning the top 3 inches of your email  For newsletters use a Table of Contents to get people to click and read more
  • 10. Creating a Effective Email  Avoid using images as your sole copy • ~ 33% of all email readers don’t display images  Use a balance of text and images (80/20 rule)  Use Alt Text that tells the reader what the image is • Text displays in the event images are not displayed
  • 11. Building Your Mailing List  Quality lists are not built in a day • Use your existing network  Build & grow • Add sign up forms to your website and blog • Add a sign up form to your Facebook page • Add Forward to Friend Links to your email • Continually think about growing your list  VerticalResponse does a monthly blog post with 5 new ideas: • https://blog.verticalresponse.com
  • 12. Resources  VerticalResponse Blog: http://blog.verticalresponse.com  VerticalResponse Educational Resources: http://www.verticalresponse.com/education-support/  VerticalResponse Help: http://help.verticalresponse.com  VerticalResponse Support: http://www.verticalresponse.com/support/
  • 13. Contact  Sign up for a VerticalResponse account: http://verticalresponse.com  Contact Customer Support: • 866-6Vertical (866-683-7842) • support@verticalresponse.com  Find us on social media: • @VR4SmallBiz • Facebook: http://bit.ly/bBR3sU