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Transcript

  • 1. Have a Tweet Holiday Presented By: Poppy Thorpe, Social Media Manager & Jill Bastian, Training & Education Manager #VRWebinar
  • 2. Agenda
    • Why Use Social Media?
    • Which Platforms to Use
    • Quick and Easy Social Media Tips
    • Social Media and Email – A Quick Overview
    • Tools for Success
  • 3. Why Use Social Media?
    • Expand the life & reach of your emails
    • Connect with customers
    • Reach prospects
    • Promote events and news at your business
    • Identify brand advocates
    • Be an industry resource for your followers
    • Get an edge on the competition
    • Search Engine Optimization
    • Drive traffic to your website
  • 4. Social Media & The Holidays!
    • Reach customers and prospects on social media
    • Promote sales and special events around the clock
    • Monitor your brand and listen to what people are saying
    • Use social media as a customer support tool to answer quick questions about your business or products
    • Be relevant & stay ahead of the game
    • Promote sales & deals online and offline
    • Offer a deal online that is redeemable in store (Groupon or Foursquare)
    • Stretch your dollar!
  • 5. Twitter:
    • Why use Twitter?
    • 190 Million users- reach them!
    • Connect with new and prospective customers
    • Increase your presence on the web
    • Social Share on Twitter to grow your list & expand the life & reach of your emails
    • What to Tweet:
    • Your email messages
    • Photos & videos
    • Specials, free shipping options & seasonal deals
    • Gift guides
    • Informative articles, news, press releases & more
    • Store information or holiday hours
  • 6. Tips For Getting Followers:
    • Have “Twitter only” deals
    • Follow people
    • Tweet resources & news that pertains to your industry
    • Retweet & mention others
    • Use Hashtags (#)
    • Respond to questions about your business
    • Send an email letting your customers know you are on Twitter
    • Remember: It’s better to have a smaller list of engaged followers than a huge amount of followers that don’t interact (like an email list)
  • 7. Facebook:
    • W hy Facebook?
    • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month
    • Over 25% of Small Businesses use FB
    • as a marketing tool
    • A Facebook Page can drive signups,
    • traffic to your website & brand awareness
    • Grow your email marketing list with an
    • opt-in form on your page!
    • It’s easy to maintain & free to join
  • 8. Facebook, Now What?
    • What to Post:
      • Hosted versions of your email campaigns
      • Sales, events, news & more
      • Link Twitter account to automatically update
      • Blog posts
      • Photos & company events
      • Informative videos, product guides
      • Business hours & links to your website
      • Holiday coupon codes, sales & specials
  • 9. LinkedIn
    • Why Use LinkedIn?
    • Make connections in a professional setting
    • Interact with customers, prospects & potential business connections
    • Add information to your profile: job history, honors, awards & groups
    • Sync blog and Twitter updates to your profile
    • Create a profile for your business
    • Provide information about your company: products, services & job opportunities
    • Increase search ranking & make it easier for people to find accurate information about your business!
  • 10. LinkedIn & Your Business
    • Join groups that pertain to your interests or industry
    • Start a group for your business
    • Include updates, links to blog posts, recent newsletters & more!
    • Post all of your holiday emails, special sales & events to your group
    • Reach out to customers & group members & be a useful resource
    • Post links to your group on your social profiles & in emails
    • Send an email & invite customers
  • 11. Quick Social Media Tips
    • Maintain a presence on a couple of social media platforms (Twitter, Facebook, LinkedIn, YouTube, Foursquare, etc.), you don’t need to be everywhere!
    • Repurpose content to save time & post content from your emails on your social profiles
    • Post hosted versions of email campaigns with the VR Social Sharing Feature
    • Answer customer questions publically. Others might need the answer too & it could save time in customer support efforts
    • Retweet, post or update your social profiles with good content from other users, customers & industry leaders ( just site your source!)
  • 12. Getting Social With Your Emails!
    • Always include links to your social profiles in your emails
    • Offer people an incentive via email to engage with you on Social Media
    • Have social only offers
    • Pre-sale or Sneak Peek
    • Discount, free shipping etc.
    • social share your emails to close the loop
    • Include opt-in forms on your social profiles whenever possible!
  • 13.  
  • 14.  
  • 15.  
  • 16. Tools For Success:
    • Hootsuite Twitter, Facebook & LinkedIn updates from one dashboard, schedule updates and search for “keywords” associated with your business
    • Tweetdeck monitor several different Twitter accounts & keywords
    • Trendistic to find trending & relevant hashtags
    • Google Alerts
    • Bit.ly Shorten links for Facebook & Twitter and track clicks in real-time
    • VerticalResponse Social Media Guides
    • VerticalResponse Twitter Chat #VRTweets Wednesdays in November from 1-2 PM PDT
  • 17. Q&A