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Have a "Tweet" Holiday!



Have a "Tweet" Holiday- Tips for using social media for the holiday season!

Have a "Tweet" Holiday- Tips for using social media for the holiday season!



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    Have a "Tweet" Holiday! Have a "Tweet" Holiday! Presentation Transcript

    • Have a Tweet Holiday Presented By: Poppy Thorpe, Social Media Manager & Jill Bastian, Training & Education Manager #VRWebinar
    • Agenda
      • Why Use Social Media?
      • Which Platforms to Use
      • Quick and Easy Social Media Tips
      • Social Media and Email – A Quick Overview
      • Tools for Success
    • Why Use Social Media?
      • Expand the life & reach of your emails
      • Connect with customers
      • Reach prospects
      • Promote events and news at your business
      • Identify brand advocates
      • Be an industry resource for your followers
      • Get an edge on the competition
      • Search Engine Optimization
      • Drive traffic to your website
    • Social Media & The Holidays!
      • Reach customers and prospects on social media
      • Promote sales and special events around the clock
      • Monitor your brand and listen to what people are saying
      • Use social media as a customer support tool to answer quick questions about your business or products
      • Be relevant & stay ahead of the game
      • Promote sales & deals online and offline
      • Offer a deal online that is redeemable in store (Groupon or Foursquare)
      • Stretch your dollar!
    • Twitter:
      • Why use Twitter?
      • 190 Million users- reach them!
      • Connect with new and prospective customers
      • Increase your presence on the web
      • Social Share on Twitter to grow your list & expand the life & reach of your emails
      • What to Tweet:
      • Your email messages
      • Photos & videos
      • Specials, free shipping options & seasonal deals
      • Gift guides
      • Informative articles, news, press releases & more
      • Store information or holiday hours
    • Tips For Getting Followers:
      • Have “Twitter only” deals
      • Follow people
      • Tweet resources & news that pertains to your industry
      • Retweet & mention others
      • Use Hashtags (#)
      • Respond to questions about your business
      • Send an email letting your customers know you are on Twitter
      • Remember: It’s better to have a smaller list of engaged followers than a huge amount of followers that don’t interact (like an email list)
    • Facebook:
      • W hy Facebook?
      • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month
      • Over 25% of Small Businesses use FB
      • as a marketing tool
      • A Facebook Page can drive signups,
      • traffic to your website & brand awareness
      • Grow your email marketing list with an
      • opt-in form on your page!
      • It’s easy to maintain & free to join
    • Facebook, Now What?
      • What to Post:
        • Hosted versions of your email campaigns
        • Sales, events, news & more
        • Link Twitter account to automatically update
        • Blog posts
        • Photos & company events
        • Informative videos, product guides
        • Business hours & links to your website
        • Holiday coupon codes, sales & specials
    • LinkedIn
      • Why Use LinkedIn?
      • Make connections in a professional setting
      • Interact with customers, prospects & potential business connections
      • Add information to your profile: job history, honors, awards & groups
      • Sync blog and Twitter updates to your profile
      • Create a profile for your business
      • Provide information about your company: products, services & job opportunities
      • Increase search ranking & make it easier for people to find accurate information about your business!
    • LinkedIn & Your Business
      • Join groups that pertain to your interests or industry
      • Start a group for your business
      • Include updates, links to blog posts, recent newsletters & more!
      • Post all of your holiday emails, special sales & events to your group
      • Reach out to customers & group members & be a useful resource
      • Post links to your group on your social profiles & in emails
      • Send an email & invite customers
    • Quick Social Media Tips
      • Maintain a presence on a couple of social media platforms (Twitter, Facebook, LinkedIn, YouTube, Foursquare, etc.), you don’t need to be everywhere!
      • Repurpose content to save time & post content from your emails on your social profiles
      • Post hosted versions of email campaigns with the VR Social Sharing Feature
      • Answer customer questions publically. Others might need the answer too & it could save time in customer support efforts
      • Retweet, post or update your social profiles with good content from other users, customers & industry leaders ( just site your source!)
    • Getting Social With Your Emails!
      • Always include links to your social profiles in your emails
      • Offer people an incentive via email to engage with you on Social Media
      • Have social only offers
      • Pre-sale or Sneak Peek
      • Discount, free shipping etc.
      • social share your emails to close the loop
      • Include opt-in forms on your social profiles whenever possible!
    • Tools For Success:
      • Hootsuite Twitter, Facebook & LinkedIn updates from one dashboard, schedule updates and search for “keywords” associated with your business
      • Tweetdeck monitor several different Twitter accounts & keywords
      • Trendistic to find trending & relevant hashtags
      • Google Alerts
      • Bit.ly Shorten links for Facebook & Twitter and track clicks in real-time
      • VerticalResponse Social Media Guides
      • VerticalResponse Twitter Chat #VRTweets Wednesdays in November from 1-2 PM PDT
    • Q&A