A New Mac for College. An iPod Touch for Free. (Apple)
Size Does Matter. The Longest Novels. (Bookstore)
Redeem Your Borders Bucks Today! (Borders)
Dig Up Some Great Earth Day Gifts.
Your Magical Mystery Offer Is… (Disney Store)
Subject Line Hall of Shame . Do : Be timely and current, yet sensitive to what is going on in the world around you. Don’t : Try to capitalize on others’ suffering or current disasters ** Beware: This email created a lot of negative buzz on Twitter Example of a positive cultural and timely subject line sent by a bookstore: Join the Barack Obama Book Club