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20 Ways to Grow Your Mailing List
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20 Ways to Grow Your Mailing List

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20 different ways to grow your mailing list which will have a direct impact on the growth of your business and organization.

20 different ways to grow your mailing list which will have a direct impact on the growth of your business and organization.

Published in: Business, Technology

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Transcript

  • 1. List Building Basics
    • Get Permission
    • 2. Set Expectations
    • 3. Keep it Fresh
  • Idea #1Use What You Have
    Your Personal Email
  • 4. Idea #2Opt-In (Sign Up ) Forms
    • Add an opt-in form to your website or blog
  • Idea #3Email Signatures
    • Include a newsletter sign-up link in the signature of all your emails
    youremailaddress@yourcompany.com
    555-555-1212
    Signup for our weekly newsletter to get marketing tips and hints
  • 5. Idea #4Opt-in Forms in Your Newsletter
    • Include an opt-in form link in your emails for those who are forwarded your email.
  • Idea #5Forward-to-a-Friend
    • Put forward to a friend link in your emails & newsletter
  • Idea #6Put it in the Mail
    • Send them a direct mail offer they can only get if they sign up on youremail list
  • Idea #7Tradeshows
    • Bring a clipboard or sign-up book with and ask permission to send emails to those who sign up.
    • 6. Some handheld devices will allow you to bump phones and contact info can be swapped
    • 7. Use the tradeshow scanner
  • Idea #8: Together Everyone Accomplishes More
    • 20 valid email addresses they get a kicker of $50
    • 8. Have a contest with your staff
    • 9. Give employees a reason to ask for your customer emails
    • 10. Have a business card bowl or sign up book at checkout or host stand
    • 11. Automatic 5% VIP discount to anyone who is already on your email list
  • Idea #9Good Things Come in Small Packages
    • Include an inboxoffer touting your"email only" offers
  • Idea #10Prizes & Giveaways
    • Host a weekly or monthly contest for your email subscribers. Then announce winners in your next newsletter
  • Idea #11Business cards
    • Put an offer on the back of your business cards to get people to sign up for your newsletter
  • Idea #12It Takes a Village
    • Join your local chamber of commerce. Join their email program and include a sign up form to your newsletter.
  • Idea #13Get Your Groupon
    • Use services that send daily deals to people in specific areas
  • Idea #14Pay it Forward - Referrals
    Ask you customers to refer you, and in exchange you'll give them a discount.
  • 12. Idea #15Club Specials
    • Create clubs (birthday, anniversary, etc.) where you give something special to people who sign up.
  • Idea #16Facebook
    • Put an opt-in form right on your Facebook page – and remind people why they should join.
  • Idea #17Tweet, Tweet – Use Twitter
    • Each week Tweet that you’ll give somethingof value to those that join your mailing list.Use a bit.ly (or ow.ly) link to send them to your hosted opt-in form and track it.
  • Idea #18Host an Event
    • Host an event & request email address from attendees that sign up
  • Idea #19Popup Windows
    Use pop up window to collect email addresses when a visitor exits your website
  • 13. Idea #20Audience Idea!
    • What ideas do you have that we haven’t discussed? We’ll feature them in an upcoming blog!
  • Thank You!
    Kim Stiglitz Marketing Programs Manager