“ Monetizing publisher content  through semantic technology ”
<ul><li>Expertise in both search technology and ad sales:  VSW was formed through a merger between  Convera  (pioneers in ...
<ul><ul><li>Millions of concepts and expressions covering 80+ vertical topics (Ontology + Dictionary = VSW  Knowledge Reso...
<ul><li>VS W  FeatureLink™ </li></ul><ul><li>Bridges  the gap between ordinary text link ads and more sophisticated banner...
VS W  FeatureLink™ Semantic Ad Matching VS W  Search™ Widget Cohabitating  with AdSense Example Publisher Layout VS W  Fea...
VS W  FeatureLink™ -  Overview <ul><li>Publisher Advantages </li></ul><ul><ul><li>More appealing ads increase response and...
<ul><li>As a Publisher:  Which would you rather display? </li></ul><ul><li>As a Reader:   Which one are you more likely to...
<ul><li>Better response rates and a higher ROI  </li></ul><ul><ul><li>More targeted semantic matching </li></ul></ul><ul><...
Free  opt-in search engine that targets your vertical  Search box  inserted below ad block Capture traffic  presently leav...
Top 2 Results   from Publisher  Publisher Ads  incremental Revenue Semantic   ad Matching Branded SERP  results with Logo ...
<ul><li>VS W  Search™ gives web publishers a better alternative for web search on their sites </li></ul><ul><ul><li>Search...
Ready to get started? <ul><li>Contact your  Account Representative </li></ul><ul><li>Visit our  Website </li></ul><ul><ul>...
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Vertical Search Works Publisher Overview

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Vertical Search Works - Publisher Overview

VSW FeatureLink and VSW Search

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Vertical Search Works Publisher Overview

  1. 1. “ Monetizing publisher content through semantic technology ”
  2. 2. <ul><li>Expertise in both search technology and ad sales: VSW was formed through a merger between Convera (pioneers in semantic search) and Firstlight (online ad sales experts). </li></ul><ul><li>Technology Investment: VSW’s technology is fully developed, with $85 MM invested to date with multiple patents </li></ul><ul><li>Distribution: VSW has 700 MM monthly page views under contract and 5 Billion monthly page views currently in negotiation </li></ul><ul><li>Customer Support: Superior customer support for both advertisers and publishers </li></ul>Company Overview Vertical Search Wo is a leading supplier of online publisher solutions, including pay-per-click advertising ( VS W FeatureLink™) and vertical search ( VS W Search™).
  3. 3. <ul><ul><li>Millions of concepts and expressions covering 80+ vertical topics (Ontology + Dictionary = VSW Knowledge Resources ) are used to understand, organize and relate pages from Websites, Content Creators and Advertisers </li></ul></ul><ul><ul><li>Automatically discovers relationships and understands similarities between ad content and publishers web pages , then displays ads next to relevant content which optimizes response rates </li></ul></ul><ul><ul><li>Eliminates the need for advertisers to select and manage keywords </li></ul></ul>Technology <ul><ul><li>Example - Does the word “bat” mean an object to hit a baseball, or a flying mammal when used on a particular web page </li></ul></ul>VS W ’s proprietary semantic indexing and ad matching technology scans publishers web content to understand concepts and context of information more like humans .
  4. 4. <ul><li>VS W FeatureLink™ </li></ul><ul><li>Bridges the gap between ordinary text link ads and more sophisticated banner ads, allowing advertisers and content providers to increase revenue by presenting more visually compelling marketing messages to more highly targeted audiences next to relevant content. </li></ul><ul><li>VS W Search™ (optional) </li></ul><ul><li>Offers publishers a targeted vertical search experience for site visitors.  Our search tool increases engagement, page views, and impressions of current ad inventory that ultimately adds incremental revenue for publishers by retaining readers who would normally leave the site to use a “horizontal” search engine . </li></ul><ul><ul><li>First two results come from publishers site content </li></ul></ul><ul><ul><li>Leverage your existing banner ad inventory on the Search Results page </li></ul></ul><ul><ul><li>Incremental Revenue – 100% of Banner and Right Rail; 50% of ads from VS W FeatureLink™ </li></ul></ul>Product Offerings
  5. 5. VS W FeatureLink™ Semantic Ad Matching VS W Search™ Widget Cohabitating with AdSense Example Publisher Layout VS W FeatureLink and VS W Search Box
  6. 6. VS W FeatureLink™ - Overview <ul><li>Publisher Advantages </li></ul><ul><ul><li>More appealing ads increase response and add visual interest to site pages </li></ul></ul><ul><ul><li>Ads are served via semantic search to align closely with editorial content </li></ul></ul><ul><ul><li>Simple online registration and cut-and-paste integration with content site. </li></ul></ul><ul><ul><li>Transparent performance and revenue reporting tools for effortless tracking </li></ul></ul><ul><ul><li>Completely free to the publishers </li></ul></ul><ul><ul><li>Designed to complement and not compete with Google™ AdSense revenue </li></ul></ul>We do not resell your inventory, contact your top 100 advertisers or track your users for behavioral targeting – we focus on content! Designed and built by publishers, for publishers , VS W FeatureLink™ can significantly enhance your monetization strategy .
  7. 7. <ul><li>As a Publisher: Which would you rather display? </li></ul><ul><li>As a Reader: Which one are you more likely to respond to? </li></ul><ul><li>As a Marketer: Whichever receives the most clicks gets the maximum response rate. </li></ul>VS W FeatureLink™ - Visual Comparison
  8. 8. <ul><li>Better response rates and a higher ROI </li></ul><ul><ul><li>More targeted semantic matching </li></ul></ul><ul><ul><li>More relevant content right next to the ads </li></ul></ul><ul><ul><li>Higher quality vertical audience </li></ul></ul><ul><ul><li>Enhanced user experience </li></ul></ul><ul><li>Simplifies the online advertising decision: advertisers pay a flat rate on response without the complication of bidding on keywords </li></ul><ul><li>Full access to transparent online performance metrics to track ad campaign performance and optimize campaigns </li></ul><ul><li>Marketers can self load their VS W FeatureLink ™ adverts through a simple and intuitive web interface </li></ul>Semantic matching allows advertisers to display the right ads, in the right place, at the right time for optimal response without the burden of keyword bidding Why Advertisers Choose VS W FeatureLink™ VS W FeatureLink™ is a superior alternative to text-based advertisements. Marketers can display images of products and logos along with a marketing synopsis of up to 100 characters – not just a simple text ad .
  9. 9. Free opt-in search engine that targets your vertical Search box inserted below ad block Capture traffic presently leaving your site for “web” search VS W Search ™ Overview
  10. 10. Top 2 Results from Publisher Publisher Ads incremental Revenue Semantic ad Matching Branded SERP results with Logo 4 1 1 3 2 1 2 3 4 Your Company Name and Logo Example Layout – VS W S earch E ngine R esults P age (SERP)
  11. 11. <ul><li>VS W Search™ gives web publishers a better alternative for web search on their sites </li></ul><ul><ul><li>Search functionality is free and 50 percent of ad revenue goes to the content producer, generating predictable incremental revenue at no cost </li></ul></ul><ul><ul><li>Top 2 results are from publisher’s sites, driving additional traffic to brand sites </li></ul></ul><ul><ul><li>Highly targeted VS W FeatureLink ™ semantically matched ads result in higher click-thru rates and greater revenue </li></ul></ul><ul><ul><li>Search Engine Results Page (SERP) carries the publisher’s brand </li></ul></ul><ul><ul><li>Content publisher retains readers who would normally leave the their website to use a search engine </li></ul></ul><ul><ul><li>Easy integration into content producer’s websites – just copy and paste a few lines of JavaScript into the page or into an existing ad serving platform. </li></ul></ul><ul><ul><li>Complete traffic and revenue reports for publisher and advertiser </li></ul></ul><ul><li>Currently, publishers are beholden to Google, Yahoo or Microsoft for search </li></ul><ul><ul><li>GYM is free and allows ads to be displayed next to the web search results, but the content producer gets no revenue and no traffic from the web searches </li></ul></ul><ul><ul><li>Publishers can license third party search widgets, but they are costly and offer no revenue opportunity </li></ul></ul>Why Publishers Choose VS W Search™
  12. 12. Ready to get started? <ul><li>Contact your Account Representative </li></ul><ul><li>Visit our Website </li></ul><ul><ul><li>Publisher FAQ </li></ul></ul><ul><li>Call our Support Team 212-967-9502 </li></ul>New York Office 336 W 37th Street, Suite 100 New York, NY 10018 Phone: 212.967.9502
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