AgileLIVE Webinar: Adding UX Value to Agile Development
Adding UX Value to Agile Development:
Creating Applications Customers Love
Forrester Research, Inc.
Building modern applications
Are you Agile enough?
Do you collect (and incorporate)
Can you design useful, usable,
Do your cloud, big data, and mobile
strategies work together?
Can you build high quality, multichannel, 5 star apps?
Source: Flickr (http://www.flickr.com/photos/kaz25/2444344463/sizes/o/in/photostream//)
Adapt Agile with the POST technique
Use Personas to profile your target audience.
Decide on the needs of your personas and
your business goals.
Determine your approach to meet your objectives.
Choose the technologies that will enable you to
implement your strategy.
Prioritize gathering customer feedback
› Collect feedback early and often
› Use visual prototypes to gather “broad
Assign someone to listen to public
Analyze feedback for recurring patterns of
failure and opportunity
Proactively reach out to unhappy users
Build analytics into your applications
Create a regimen of A/B testing
Summary – Pulling it all together
Increasing velocity is a huge challenge, but business
conditions demand that you deliver
Agile is a start, but it’s not sufficient – you must extend and
modify it to quickly capture customer needs
› Use the POST technique – Personas, journey maps, and
wireframes will help you get started
Connect objectives to user stories and backlog
Use Kanban to drive small batch work and increase
Measure results, and feed them back into what you know
about your personas