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What Makes a Strong LinkedIn Profile

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LinkedIn is a professional platform designed to connect people with one another and professions. …

LinkedIn is a professional platform designed to connect people with one another and professions.

This document was created for Concordia University Irvine CU Shine Social Media Sessions. Please ask permission to use it for your own training purposes.

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  • 1. CU Shine Social Media Series June 4, 2014 LINKEDIN PROFILE Header The header of your profile is the first section people see and read - so make it count! Use a professional photo that is cropped to show your face clearly. Remember that a picture speaks 1,000 words, so smile. The headline should be descriptive and catchy. The headline is what will encourage the reader to continue to the rest of your profile. Adding keywords will also boost your profile on search engines such as Google. Contact information should always be included but only with information you are comfortable posting online. Typically, a work email address and Twitter handle are sufficient. Personalizing your LinkedIn URL makes it easier for you to share it on websites, business cards, emails and presentations. ! Summary The biggest mistake you can make for this section is leaving it blank. The summary on a profile should be a strong introduction of your career experience. Using all 2,000 characters and utilizing keywords will enhance your profile significantly. It’s important to showcase skills, experiences and abilities that may not appear in the bullet point section of your resume. Writing PAR (Problem-Action-Resolution) stories is very effective as well. You can also add media in this section to enrich your profile. ! 1CU Shine 2014
  • 2. CU Shine Social Media Series June 4, 2014 Experience The experience section on Linkedin is your online resume. This section should be precise, detailed, and speak to a specific audience. This section will automatically be ordered chronologically for ease of reading. There are different strategies used in completing this section. The first is focusing on accomplishments achieved in each role. Another is to copy and paste from your resume. And the last method is to simply list job companies with a job title, although this method is not advised. ! Projects Listing major projects you have contributed to gives you the ability to build a virtual portfolio. It allows to add other LinkedIn Connections to show collaboration on a project. By adding a “Collaborator”, the project will be showcased on both profiles. Projects is a great section for students newly entering the workforce or for individuals who have held a position for a substantial amount of time. They can be a place to showcase relevance to the field of interest. 2CU Shine 2014
  • 3. CU Shine Social Media Series June 4, 2014 Publications, Education, and More Other then the publication itself, often times there isn’t a place online to note publications you’ve written. By adding articles, books, or blog posts to you profile, and including links, you’re able to publicize your work more. Another great feature in the Education section. Listing all the institutions in which you received education broadens your net for Connections. The more detailed your profile can be, the more searches it will appear in. ! ! ! ! ! ! ! ! ! ! RESOURCES !http://www.careercast.com/career-news/5-essential-tips-killer-linkedin-summary http://thingscareerrelated.com/2013/03/03/the-differences-between-your-resumes-and-linkedin-profiles- experience-section-part-4/ http://linkhumans.com/blog/perfect-linkedin-profile ! CONTACT INFORMATION !LinkedIn Set-up: Linkedin.com LinkedIn Settings: Linkedin.com LinkedIn Troubleshooting: Linkedin.com General Linkedin Questions: veronica.Steele@cui.edu 3CU Shine 2014

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