Internet and Social Media Presesntation

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Learn the 4 major media revolutions and beginnings of Social Media. What is takes to be a Social Media Manager and more can be found here.

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Internet and Social Media Presesntation

  1. 1. INTERNET & SOCIAL MEDIA ! ! 1.14.2014 Veronica Steele Social Media Manager @VSteeleTweet ! #CUIMassComm
  2. 2. QUESTION: WHAT DO YOU DO AS A SOCIAL MEDIA MANAGER ON A DAILY BASIS? • Manage main CUI accounts • Develop campaigns and strategies to hit target numbers, audiences and engagement • Use tools (Radian6) to monitor public brand identity • Train and manage Social Media Community Managers (there are over 45 of them!) • Coordinate with Web Team, Directors of Communication and SEO on Marketing initiatives • Social Media Content Calendar • Editor of Student Blogs • Develop social media accounts across campus @VSteeleTweet #CUIMassComm
  3. 3. Poll: How many electronic devices do you own?
  4. 4. MEDIA “REVOLUTION” @VSteeleTweet #CUIMassComm
  5. 5. CONVERSATION OR GROUPS • One person speaking to another person • One person speaking and many responding @VSteeleTweet #CUIMassComm
  6. 6. @BILLCHESWICK @VSteeleTweet #CUIMassComm
  7. 7. WHY IS SOCIAL MEDIA SO DIFFERENT?
  8. 8. China May 8, 2008 @VSteeleTweet #CUIMassComm
  9. 9. SOCIAL MEDIA FOR COMMUNICATIONS
  10. 10. Poll: I have never heard of…
  11. 11. Inbound Marketing Content Creation SEO ROI
  12. 12. Poll: I participate in social media contests for…
  13. 13. @REDDIT, @GREENPEACEUSA AND A WHALE @VSteeleTweet #CUIMassComm
  14. 14. WHO ARE WE COMMUNICATING WITH?
  15. 15. KNOW THY AUDIENCE • 98% of US Adults aged 18-24 • Increase in Social Media Marketing
 - 61% e-mail
 - 53% social advertising
 - 47% mobile app
 @VSteeleTweet #CUIMassComm
  16. 16. • 77% of adults on social networking sites say that they have shown support for a product, a service, a company, etc. by becoming a fan, a friend or a follower. @VSteeleTweet #CUIMassComm
  17. 17. QUESTION: DO YOU FEEL THAT SOCIAL MEDIA ALLOWS THE SCHOOL TO REACH OUT TO STUDENTS MORE AND BRING IN MORE STUDENTS FROM DIFFERENT AREAS?
  18. 18. Poll: The social site I am most on is…
  19. 19. @VSteeleTweet #CUIMassComm
  20. 20. WILL YOU HIRE ME?
  21. 21. QUESTION: IF A STUDENT WAS CONSIDERING A CAREER IN SOCIAL MEDIA, WHAT STEPS WOULD YOU RECOMMEND THEY TAKE IN ORDER TO GET STARTED?
  22. 22. QUESTION: WHAT TYPES OF CAREERS AND JOBS ARE OFFERED IN THE SOCIAL MEDIA INDUSTRY?
  23. 23. QUESTION: AS A SUCCESSFUL (THANK YOU) INDIVIDUAL WITHIN THE SOCIAL MEDIA INDUSTRY, WOULD YOU RECOMMEND STUDENTS GO INTO THE SOCIAL MEDIA INDUSTRY? IF SO, WHY?
  24. 24. MAKE YOUR OWN SOCIAL MEDIA MAGIC • Write one Facebook post as Concordia University Irvine then post on CUI’s Facebook page as yourself Write one Tweet as Concordia University Irvine then Tweet @ConcordiaIrvine as yourself • Create a video or take a picture as Concordia University Irvine. Make sure it speaks to one audience of CUI
 - If it’s done well, CUI will post it and give you created! @VSteeleTweet #CUIMassComm •
  25. 25. CALL ME, MAYBE? Veronica Steele Veronica.Steele@cui.edu @VSteeleTweet @VSteeleTweet #CUIMassComm
  26. 26. RESOURCES • Ted Talks: Alexis  Ohanian:  How  to  make  a  splash  in  social   media • The  2013  Social  Media  Consumer  Trend  and  Benchmark   Report - Experian 2013 • SocalCast: The  Hectic  Schedule  of  a  Social  Media  Manager • Social Media Names - B.L. Ochman @VSteeleTweet #CUIMassComm

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