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2012 cannes lions_journal_presented_by_usa_today Document Transcript

  • 1. 2012 CANNES LIONS59th InternationalFestival of Creativity Journal presented by
  • 2. Table of ContentsI. IntroII. Branded Content & Entertainment LionsIII. Creative Effectiveness LionsIV. Cyber LionsV. Design LionsVI. Direct LionsVII. Film Craft LionsVIII. Film LionsVIV. Grand Prix for GoodX. Media LionsXI. Mobile LionsXII. Outdoor LionsXIII. PR LionsXIV. Press LionsXV. Promo & Activation LionsXVI. Radio LionsXVII. Titanium & Integrated LionsXVIII. U.S. Young Lions Program Presented by USA TODAY 2
  • 3. Congratulations!On behalf of the entire team at USA TODAY, we wouldlike to congratulate the winners from the 2012Cannes Lions International Festival of Creativity.The Festival is the world’s leading celebration of creativity andis internationally recognized as the most prestigious annualadvertising and communications awards. USA TODAY is proud toserve as the official U.S. representative to the Festival, a partnershipwe have enjoyed since 2000. Inspiring creativity is at the heartof Cannes Lions and we are honored to celebrate and furtherinsightful discussions with creative leaders across the U.S.Cannes Lions sets the benchmark for excellence in creativecommunications and we recognize the winners’ hard work,dedication and innovative brainpower.2012 was a record year at the Cannes Lions International Festivalof Creativity with more than 9,000 delegates attending, and34,300 entries from 87 countries. This year, the U.S. continued tobring home the most awards of any country – 182 total. Thoseincluded 8 Grand Prix, 32 Gold, 57 Silver, 81 Bronze, 2 Titanium, and2 Effectiveness Lions.USA TODAY is thrilled to have the opportunity to recognize andshowcase some of the leading creative work that was produced inthe U.S. and honored at this year’s Festival.Congratulations again to all of the Festival winners, and we inviteyou to join us as we celebrate by looking back on the winning work.Sandra MicekSenior Vice President of MarketingMary MurckoPresident of Sales Presented by USA TODAY 3
  • 4. Branded Content& Entertainment Lions Grand Prix Cultivate Campaign Advertiser: Chipotle Product: Fast Food Agency: Creative Artists Agency Los AngelesGold Lion Winners Great Paper Airplane Project Advertiser: Pima Air And Space Museum Product: Non-Profit Museum/Entertainment & Education Agency: Bbdo San Francisco / BeCore Los Angeles GT Academy USA Advertiser: Nissan / PlayStation Product: Nissan / GT-R / Gran Turismo 5 Agency: TbwaChiatDay Los Angeles / Omd Los Angeles Mfceo Advertiser: K-Swiss Product: Footwear Agency: 72andSunny Los Angeles Presented by USA TODAY 4
  • 5. Gold Lion Winners Branded Content & Entertainment Lions continued Nature Valley Trail View Advertiser: General Mills Product: General Mills Agency: McCann Erickson New York New York Writes Itself Advertiser: Village Voice / New York Types Product: Village Voice Newspaper Agency: Leo Burnett New York Pom Wonderful Presents: The Greatest Movie Ever Sold Advertiser: Pom Wonderful, Hyatt, JetBlue Product: Feature Film Agency: Warrior Poets New York Snoop Dogg’s Smokable Book Advertiser: Snoop Dogg Product: King Size Slim Rolling Paper Agency: Pereira & O’Dell San Francisco Wheat Thins & Colbert Advertiser: Kraft Product: Wheat Thins Agency: Starcom MediaVest Group New Presented by USA TODAY 5
  • 6. Silver Lion Winners Branded Content & Entertainment Lions continued24 Hours Of Reality Everything To ProveAdvertiser: The Climate Reality Project Advertiser: Gatorade Product: Climate Change Awareness Product: Sports DrinksAgency: m ss ng p eces / Fearless Revolution Agency: Vml Kansas City / Fleishman-HillardBrooklyn / Electric Pulp Sioux Falls Chicago / Nfl Films Mount LaurelCall Of Duty Xp 2011 Gt Academy USA Advertiser: Activision Publishing Advertiser: Nissan / PlayStation Product: Call Of Duty: Modern Warfare 3 Product: Nissan / Gt-R / Gran Turismo 5 Agency: NCompass International West Hollywood Agency: TBWACHIATDAY Los Angeles / Omd Los AngelesThe Creators Project Advertiser: Intel Project Imagin8ion Advertiser: Canon USAProduct: Intel Product: Digital Slr CamerasAgency: Vice Media Brooklyn Agency: Grey New York / Alliance New York / Mediacom New YorkBronze Lion WinnersAlways Open Re: GenerationAdvertiser: Denny’s Music Project Product: Denny’s Restaurant Advertiser: Hyundai Motor America Agency: Gotham New York / Dumbdumb Product: Hyundai Veloster Productions West Hollywood Agency: GreenLight Media and Marketing / Innocean USA Huntington Beach / Rsa FilmsCentennial Films Los AngelesAdvertiser: IBM Product: IBM True Origins Of Pizza Agency: Ogilvy New York Advertiser: Mr. Pizza Product: Pizza Restaurant Coca-Cola Polar Bowl Agency: Ss+K New York / Addict Media FilmsAdvertiser: The Coca-Cola Company SeoulProduct: Coca-Cola Classic Agency: Wieden+Kennedy Portland World Gone Sour Advertiser: Kraft The Explosive Game Product: Sour Patch Kids Advertiser: Jordan Agency: Mother New York New YorkProduct: Carmelo Anthony’s M8 Nyc FlightShoe The X Factor USAAgency: Wieden+Kennedy New York /Klip Collective Philadelphia Digital Ecosystem Advertiser: Pepsi Product: Pepsi / Verizon Phones & Services /Mlb Fan Cave Sony Electronics Advertiser: Major League Baseball Agency: Sony Music New York / SYCOProduct: Mlb Fan Cave / Fremantle Media Beverly Hills / FoxAgency: Hill Holliday Boston Broadcasting Corporation Los Angeles Presented by USA TODAY 6
  • 7. Product: Creative effectiveness Lions Creative Effectiveness Winners Breathe Happy Born of Fire Advertiser: P&G Advertiser: Chrysler Product: Febreze Product: 200 Entrant Company: Grey New York Entrant Company: Wieden+Kennedy Portland Presented by USA TODAY 7
  • 8. Cyber Lions Grand Prix Nike+ FuelBrand Advertiser: Nike+ Product: Nike+ Fuelband Agency: R/GA New YorkGold Lion Winner Small Business Gets An Official Day Advertiser: American Express Product: American Express Agency: Crispin Porter + Bogusky Boulder / Digitas New YorkSilver Lion WinnersBack To The Start Project Re: Brief Advertiser: Chipotle Advertiser: Google Product: Fast Food Product: Display Advertising Agency: Creative Artists Agency Agency: Fi New York / Google New York Los Angeles Small BusinessHilltop Re-Imagined Gets An Official Day For Coca-Cola Advertiser: American Express Advertiser: Google Product: American Express Product: Display Advertising Agency: Crispin Porter + Bogusky Boulder /Agency: Grow Interactive Norfolk / Digitas New York Johannes Leonardo New YorkMfceo Advertiser: K-Swiss Product: Footwear Agency: 72andSunny Los Angeles Presented by USA TODAY 8
  • 9. Bronze Lion Winners Cyber Lions continuedChevy Sonic Integrated Mano A Mano In El Bãno Advertiser: Chevrolet Advertiser: Old Spice Product: Chevrolet Sonic Product: Old Spice Agency: Goodby Silverstein & Partners San Francisco Agency: Wieden+Kennedy Portland Chip It! Manta Claus Advertiser: Sherwin-Williams Advertiser: Old Spice Product: Paint Product: Old Spice Fiji Bodywash andAgency: McKinney Durham Deodorant Agency: Wieden+Kennedy Portland Devastating Explosions Advertiser: Old Spice One Copy Song Product: Old Spice Advertiser: Adam Tensta Agency: Wieden+Kennedy Portland Product: Adam Tensta Agency: R/GA New York Dig Deeper Advertiser: Hbo Slavery Footprint Product: True Blood Advertiser: Call + Response / US StateAgency: BBDO New York Department Product: Human Rights Agency: Muh-Tay-Zik | Hof-Fer San Francisco / Unit 9 London Presented by USA TODAY 9
  • 10. Design LionsGold Lion Winners Google Display Logo Advertiser: Google Product: Display Advertising Entrant Company: Johannes Leonardo New York Agency: Johannes Leonardo New York Think Advertiser: IBM Product: IBM Entrant Company: Ogilvy New York Agency: Ogilvy New YorkSilver Lion Winner15th Anniversary PostersAdvertiser: ExpediaProduct: Travel WebsiteEntrant Company: Creature SeattleAgency: Creature Seattle Presented by USA TODAY 10
  • 11. Bronze Lion Winners Design Lions continuedSilver Lion WinnersBardot Icons Of Progress Advertiser: Advanced Ice Cream Technologies Advertiser: Ibm Product: Frozen Confections Product: Ibm Interactive Norfolk Entrant Company: Ogilvy New York Project Re: Brief AssociatesEntrant Company: Landor Agency: Ogilvy New YorkSan Francisco Advertiser: Google Agency: Display Associates San Francisco Hilltop Re-Imagined ForProduct: Landor Advertising Agency: Fi New York / Google New York Progress On Powell Street Coca-Cola Coca-Cola Summer Advertiser: Audi Of America Advertiser: Google Product: A7 Display Advertising Product:2011 Packaging Project Re: Brief Entrant Company:InteractiveBell & Partners Agency: Grow Venables Norfolk /Advertiser: The Coca-Cola Company NorthAdvertiser: Google San Johannes Leonardo New York Francisco America Product: Display Advertising Agency: Venables Bell & Partners SanProduct: Coca-Cola Agency: Johannes Leonardo New York / Grow Francisco / Hood Design San FranciscoEntrant Company: Turner Duckworth SanFrancisco Agency: Turner Duckworth San Francisco / Unicef: Good Shirts Turner Duckworth London Advertiser: Unicef Product: Unicef Bronze Lion Winners Entrant Company: Bbh New York Agency: Bbh New YorkSmall Business Gets An Official Advertiser: Old Spice Product: Old Spice Day Agency: Wieden+Kennedy Portland Advertiser: American Express Product: American Express Agency: Crispin Porter + Bogusky Boulder / Digitas Slavery Footprint New York Advertiser: Call + Response / Us State Department Product: Human Rights Back To The Start Agency: Muh-Tay-Zik | Hof-Fer San Francisco /Advertiser: Chipotle Unit 9 London Product: Fast Food Agency: Creative Artists Agency Los Angeles Chevy Sonic Integrated Advertiser: Chevrolet Mfceo Product: Chevrolet Sonic Advertiser: K-Swiss Agency: Goodby Silverstein & Partners SanProduct: Footwear Francisco Agency: 72andsunny Los Angeles Small Business Gets An Official Manta Claus Advertiser: Old Spice Day Product: Old Spice Fiji Bodywash AndAdvertiser: American Express Deodorant Product: American Express Agency: Wieden+Kennedy Portland Agency: Crispin Porter + Bogusky Boulder / DigitasNew York Mano A Mano In El Bãno Advertiser: Old Spice Product: Old Spice Devastating Explosions Agency: Wieden+Kennedy Portland Get Your Edge Back Advertiser: Wrangler Emea Product: Clothing Agency: Stinkdigital New York Devastating Explosions Advertiser: Old Spice Product: Old Spice Agency: Wieden+Kennedy Portland Chip It! Advertiser: Sherwin-Williams Presented by USA TODAY 11 Product: Paint Agency: Mckinney Durham
  • 12. Direct Lions Grand Prix Small Business Gets An Official Day Advertiser: American Express Product: American Express Agency: Crispin Porter + Bogusky Boulder / Digitas New YorkGold Lion Winners Book Burning Party Advertiser: Leo Burnett Detroit / Troy Public Library Product: Troy Public Library Agency: Leo Burnett Detroit Coca-Cola Polar Bowl Advertiser: The Coca-Cola Company Product: Coca-Cola Classic Agency: Wieden+Kennedy Portland Help I Want To Save A Life Advertiser: Help Remedies Product: Bandages Agency: Droga5 New York Presented by USA TODAY 12
  • 13. Silver Lion Winners Direct Lions continuedCable Effects Good Shirts Advertiser: DirecTV Advertiser: Unicef Product: Telecommunications Product: Unicef Agency: Grey New York Agency: BBH New YorkChaos In Your Town Small Business GetsAdvertiser: State Farm An Official Day Product: Insurance Advertiser: American Express Agency: DDB Chicago Product: American Express Agency: Crispin Porter + Bogusky BoulderBronze Lion WinnersBack 4 The Future New York Writes Itself Advertiser: Nike Advertiser: Village Voice Product: Nike Product: Village Voice Newspaper Agency: Wieden+Kennedy Portland Agency: Leo Burnett New YorkBook Burning Party You’ve Got A Case Advertiser: Leo Burnett Detroit / Advertiser: At&T Troy Public Library Product: Phone and Cell Services Product: Troy Public Library Agency: Bbdo New YorkAgency: Leo Burnett DetroitCoca-Cola Polar Bowl Advertiser: The Coca-Cola Company Product: Coca-Cola Classic Agency: Wieden+Kennedy Portland Presented by USA TODAY 13
  • 14. Film Craft LionsGold Lion Winners Back to the Start Advertiser: Chipotle Product: Fast Food Agency: Creative Artists Agency Los Angeles Production Company: Nexus Productions London Best Job Advertiser: Proctor & Gamble Product: Proctor & Gamble Agency: Wieden+Kennedy Portland Production Company: Anonymous Content Culver CitySilver Lion WinnersBack To The Start History MadeAdvertiser: Chipotle And In The Making Product: Fast Food Advertiser: Converse Agency: Creative Artists Agency Product: Converse Los Angeles Agency: Anomaly New York Production Company: Nexus Productions Production Company: Smuggler HollywoodLondon Manny Best Job Advertiser: Lvmh Advertiser: Procter & Gamble Product: Hennessy Product: Procter & Gamble Agency: Droga5 New York Agency: Wieden+Kennedy Portland Production Company: Hungry Man New YorkProduction Company: Anonymous ContentCulver City Presented by USA TODAY 14
  • 15. Bronze Lion Winners Film Craft Lions continuedThe Bark Side Kentucky Advertiser: Volkswagen Advertiser: Toyota Product: Vw Beetle Product: Toyota Agency: Deutsch Los Angeles Agency: Saatchi & Saatchi La Production Company: Caviar Los Angeles Production Company: Smuggler HollywoodGas Powered Everything Legacy Advertiser: Nissan Advertiser: Levi Strauss & Co. Product: Leaf Product: Levi Strauss & Co. Agency: TbwaChiatDay Los Angeles Agency: Wieden+Kennedy Portland Production Company: Mjz Los Angeles Production Company: @Radical.Media New YorkI Would Run To You Advertiser: Nike The Name Product: Nike Free Run+ Advertiser: Espn Agency: Wieden+Kennedy Portland Product: Espn Production Company: Rattling Stick Agency: Wieden+Kennedy New York Los Angeles Production Company: Biscuit Filmworks Los AngelesIntroducing Google Play Advertiser: Google Ok Go Product: Google Play Advertiser: Chevrolet Agency: Google Studio G Mountain View Product: Chevy Sonic Production Company: Google Studio G Agency: Goodby Silverstein & Partners San Francisco Mountain View / Camp Creative Berkeley Production Company: Caviar Los AngelesJumprope Platoon Advertiser: Nike Advertiser: DirecTV Product: Nike Surfwear Product: TelecommunicationsProduction Company: Harvest Santa Monica Agency: Grey New York Production Company: Mjz Los Angeles Presented by USA TODAY 15
  • 16. Film Lions Grand Prix Back to the Start Advertiser: Chipotle Product: Fast Food Agency: Creative Artists Agency Los AngelesGold Lion Winners Best Job Advertiser: Procter & Gamble Product: Procter & Gamble Entrant Company: Wieden+Kennedy Portland Agency: Wieden+Kennedy Portland Production Company: Anonymous Content Culver City Dog Collar, House, Platoon, Roadside Ditch, Stray Animal, Wig Shop Advertiser: Directv Product: Telecommunications Entrant Company: Grey New York Agency: Grey New York Production Company: Mjz Los Angeles Presented by USA TODAY 16
  • 17. Silver Lion Winners Film Lions continuedAaaa Auto Repair It’s Halftime In America Advertiser: FedEx Advertiser: Chrysler Group Product: FedEx Product: Chrysler Brand Entrant Company: Bbdo New York Entrant Company: Wieden+Kennedy Portland Agency: Bbdo New York Agency: Wieden+Kennedy Portland Production Company: O Positive Films New York Production Company: Chelsea Pictures New YorkBrain Surgery Mfceo Advertiser: Kayak.Com Advertiser: K-Swiss Product: Travel Search Engine Product: Footwear Entrant Company: Barton F. Graf 9000 Entrant Company: 72andSunny Los Angeles New York Agency: 72andSunny Los Angeles Agency: Barton F. Graf 9000 New York Production Company: Caviar Los AngelesProduction Company: Station Film New York Michael Forgive Your Son, Release the Advertiser: Sony Computer Entertainment America Product: PlayStation 3 Smoke, Sing Your Favorite Entrant Company: Deutsch Los Angeles Word, Tell Us Why You Love Agency: Deutsch Los Angeles Your Dog Production Company: Imperial WoodpeckerAdvertiser: Kayak.Com Santa MonicaProduct: Travel Search Engine Entrant Company: Barton F. Graf 9000 Pommel Horse, Sword Fight New York Advertiser: Heineken Agency: Barton F. Graf 9000 New York Product: Dos Equis Production Company: Driver Digital New York Entrant Company: Euro Rscg New York Agency: Euro Rscg New York Google Chrome: Dear Production Company: @Radical.Media New YorkSophie Advertiser: Google Shake On It Product: Google Chrome Advertiser: Espn Entrant Company: Bbh New York Product: Espn Agency: Bbh New York / Google Creative Lab Entrant Company: Wieden+Kennedy New York New York Agency: Wieden+Kennedy New York Production Company: Moxie Pictures New York Production Company: Biscuit Filmworks Los Angeles Presented by USA TODAY 17
  • 18. Bronze Lion Winners Film Lions continuedBounce Miners Advertiser: Procter & Gamble Advertiser: Heineken Product: Old Spice Red Zone Body Spray Product: NewcastleCollection Entrant Company: Droga5 New York Entrant Company: Wieden+Kennedy Agency: Droga5 New York Portland Production Company: Smuggler New YorkAgency: Wieden+Kennedy Portland Production Company: Absolutely Productions Motorcycle New York Advertiser: Procter & Gamble Product: Old Spice Swagger Coca-Cola Polar Bowl Entrant Company: Wieden+Kennedy Portland Advertiser: The Coca-Cola Company Agency: Wieden + Kennedy São Paulo /Product: Coca-Cola Classic Wieden+Kennedy Portland Entrant Company: Wieden+Kennedy Production Company: Mjz Los AngelesPortland Agency: Wieden+Kennedy Portland The Name Production Company: Animal Logic Sydney / Advertiser: Espn Framestore New York / Blitz Games Product: Espn Leamington Spa Entrant Company: Wieden+Kennedy New York Agency: Wieden+Kennedy New York Cocoon Production Company: Biscuit Filmworks Los AngelesAdvertiser: General Mills Product: Fruit Rollups The Offer Entrant Company: Saatchi & Saatchi Advertiser: FedEx New York Product: FedEx Agency: Saatchi & Saatchi New York Entrant Company: Bbdo New York Production Company: Biscuit Filmworks Agency: Bbdo New York Los Angeles Production Company: O Positive Films New YorkGoogle Chrome: It Gets Project Re: Brief, A FilmBetter About Re-Imagining Advertiser: Google Advertiser: Google Product: Google Chrome Product: Display Advertising Entrant Company: Bbh New York Entrant Company: Johannes Leonardo New York Agency: Bbh New York / Google Creative Lab Agency: Johannes Leonardo New York / GoogleNew York New York Production Company: Oil Factory Los AngelesLocker Room Advertiser: Planet Fitness What I See Product: Gym Advertiser: Procter & Gamble Entrant Company: Mullen Boston Product: Procter & Gamble Agency: Mullen Boston Entrant Company: Wieden+Kennedy Portland Production Company: Station Film New York Agency: Wieden+Kennedy Portland Production Company: Anonymous ContentLove The Game Culver CityAdvertiser: Jordan Product: Jordan Brand Entrant Company: Wieden+KennedyNew York Agency: Wieden+Kennedy New York Production Company: Hsi ProductionsLos Angeles Presented by USA TODAY 18
  • 19. Grand Prix For Good Grand Prix Help I Want To Save A Life Advertiser: Help Remedies Product: Bandages Agency: Droga5 New York Presented by USA TODAY 19
  • 20. Media LionsGold Lion Winners Project Imagin8ion Advertiser: Canon USA Product: Digital Slr Cameras Entrant Company: MediaCom New York Media Company: MediaCom New YorkSilver Lion WinnersCoca-Cola Polar Bowl Kre-O Transform Your World Advertiser: The Coca-Cola Company Advertiser: Hasbro Product: Coca-Cola Classic Product: Kre-O Transformers Entrant Company: Wieden+Kennedy Portland Entrant Company: Initiative New York Media Company: Starcom MediaVest Group Media Company: Initiative New YorkNew YorkBronze Lion WinnersAquafresh Presents Forgot Your Password? The Nurdles Advertiser: Alzheimer’s Association Us Advertiser: GlaxoSmithKline Product: Alzheimer’s Association Product: Toothpaste Entrant Company: Grupo GallegosEntrant Company: Phd New York Huntington Beach Media Company: Phd New York Gt Academy Usa Book Burning Party Advertiser: Nissan & PlayStation Advertiser: Troy Public Library Product: Nissan 370z, Gt-R Vehicles &Product: Troy Public Library Gran Turismo 5 Entrant Company: Leo Burnett Detroit Entrant Company: TbwaChiatDay Los Angeles Fair Tweets Media Company: Omd Los AngelesAdvertiser: Ben & Jerry’s Product: World Fair Trade Day Live Young Entrant Company: Amalgamated New York Advertiser: Dannon Product: Bottled Water Entrant Company: Mpg New York Media Company: Mpg New York Presented by USA TODAY 20
  • 21. Bronze Lion Winners Media Lions continuedOne Copy Song Pepsi’s Game ChangingAdvertiser: Adam Tensta X Factor Partnership Product: Adam Tensta Advertiser: Pepsico Beverage Company Entrant Company: R/Ga New York Product: Carbonated Soft Drink Entrant Company: Omd Usa New York Media Company: Omd Usa New York Presented by USA TODAY 21
  • 22. Mobile Lions Grand Prix Hilltop Re-Imagined for Coca-Cola Advertiser: Google Product: Display Advertising Agency: Grow Interactive Norfolk / Johannes Leonardo New YorkGold Lion Winners Band-Aid Magic Vision Advertiser: Johnson & Johnson Product: Band-Aid Agency: Jwt New York Chevy Game Time Advertiser: Chevrolet Product: Chevrolet Agency: Goodby Silverstein & Partners San Francisco Presented by USA TODAY 22
  • 23. Silver Lion Winners Mobile Lions continuedCnn iReport Nike+ FuelBand Advertiser: Nokia Advertiser: Nike Product: Cnn Windows App - iReport Product: Nike+ FuelBand Agency: Turner Broadcasting System Atlanta Agency: R/Ga New YorkThe Escape Iad Sting 25 Advertiser: Intel Advertiser: Ksm Product: 2nd Generation Intel Product: Sting 25 Core Processors Agency: @Radical.Media New YorkAgency: Ansible Mobile New York /Omd New York Tori 500 Advertiser: Lexus Gagosian Product: Lexus Gs Advertiser: Gagosian Gallery Agency: Team One El SegundoProduct: Gagosian Agency: @Radical.Media New YorkBronze Lion WinnersCaptains Conquest Hilltop Re-ImaginedAdvertiser: Diageo For Coca-Cola Product: Captain Morgan Original Spiced Rum Advertiser: Google Agency: Anomaly New York Product: Display Advertising Agency: Grow Interactive Norfolk / JohannesDrive It Like You Hate It Leonardo New YorkRe-Imagined Advertiser: Google Real Life With Virtual Wallet Product: Display Advertising Advertiser: PNC Bank Agency: Grow Interactive Norfolk / Johannes Product: Virtual Wallet Leonardo New York Agency: Deutsch Inc. New York Presented by USA TODAY 23
  • 24. Outdoor LionsSilver Lion WinnersRun With Ryan Advertiser: Asics Product: Asics Entrant Company: Vitro San DiegoAgency: Vitro San DiegoBronze Lion WinnersDice Outdoor Campaign Snoop Dogg’s Smokable Book Advertiser: Dice Holding Company Advertiser: Snoop Dogg Product: Dice.Com Product: King Size Slim Rolling Papers Entrant Company: Barkley Kansas City Entrant Company: Pereira & O’Dell San FranciscoAgency: Barkley Kansas City Agency: Pereira & O’Dell San FranciscoFry Lights Advertiser: McDonald’s Product: McDonald’s Fries Entrant Company: Leo Burnett ChicagoAgency: Leo Burnett Chicago Presented by USA TODAY 24
  • 25. PR LionsGold Lion Winners Book Burning Party Advertiser: Troy Public Library Product: Troy Public Library Entrant Company: Leo Burnett Detroit One Copy Song Advertiser: Adam Tensta Product: Facebook App Entrant Company: R/Ga New YorkSilver Lion WinnersBook Burning Party #Millionhoodies For TrayvonAdvertiser: Troy Public Library Martin Product: Troy Public Library Advertiser: The Parks & Crump Law Firm Entrant Company: Leo Burnett Detroit Product: Public Awareness Message Entrant Company: McCann Erickson New York Presented by USA TODAY 25
  • 26. Bronze Winners PR Lions continuedGed Pep Talk Center Project Imagin8ion Advertiser: Ad Council/Dollar General Advertiser: Canon Usa Literacy Product: Digital Slr Cameras Product: Free Ged Classes Entrant Company: Grey New YorkEntrant Company: Ddb Chicago Small Business GetsMadrid An Official Day Advertiser: Ibm Advertiser: American Express Product: Ibm Product: American Express Entrant Company: Ogilvy New York Entrant Company: Crispin Porter + Bogusky BoulderNew York Writes Itself Advertiser: Village Voice Product: Village Voice Newspaper Entrant Company: Leo Burnett New York Presented by USA TODAY 26
  • 27. PRess LionsSilver Lion WinnersDry Armpit Affair, Dry Action Hero, Rocker Armpit Bluff, Dry Armpit Advertiser: P&G Product: Old Spice Swagger Informant Entrant Company: Wieden+Kennedy PortlandAdvertiser: P&G Agency: Wieden+Kennedy PortlandProduct: Gillette Odor Shield Anti-Perspirant Entrant Company: Bbdo New YorkAgency: Bbdo New YorkBronze Lion WinnersBlue Brick Advertiser: M.CassabProduct: Lego Entrant Company: Pereira & O’dell San FranciscoAgency: Pereira & O’Dell San Francisco Presented by USA TODAY 27
  • 28. Promo & ActivationLions Grand Prix Small Business Gets An Official Day Advertiser: American Express Product: American Express Entrant Company: Crispin Porter + Bogusky Boulder Agency: Crispin Porter + Bogusky Boulder / DIGITAS New YorkGold Lion Winners Help I Want To Save A Life Advertiser: Help Remedies Product: Bandages Entrant Company: Droga5 New York Agency: Droga5 New YorkSilver Lion WinnersGreat Paper Airplane The Human Preservation Project Project Advertiser: Wrigley Advertiser: Pima Air & Space Museum Product: 5 Gum Product: Pima Air & Space Museum Entrant Company: 42 Entertainment BurbankEntrant Company: Bbdo San Francisco Agency: 42 Entertainment BurbankAgency: Bbdo San Francisco Small Business GetsHot Wheels For Real An Official Day Advertiser: Mattel Advertiser: American Express Product: Hot Wheels Product: American Express Entrant Company: Mistress Venice Entrant Company: Crispin Porter + Bogusky BoulderAgency: Mistress Venice Agency: Crispin Porter + Bogusky Boulder / Crispin Porter Bugusky + DIGITAS Boulder Presented by USA TODAY 28
  • 29. Bronze Lion Winners Promo and Activation Lions continuedBook Burning Party The Official SponsorshipAdvertiser: Troy Public Library of the AzerbaijaniProduct: Troy Public Library Olympic Wrestlers Entrant Company: Leo Burnett Detroit Advertiser: P&G Agency: Leo Burnett Detroit Product: Febreze Entrant Company: Grey New York Agency: Grey New York Presented by USA TODAY 29
  • 30. RAdio LionsGold Lion WinnersAction, Adult, Epic Look Advertiser: Cine Las Americas Advertiser: Old Spice Product: International Film Festival Product: Old Spice Fresh Collection Entrant Company: LatinWorks Austin Entrant Company: Wieden+KennedyAgency: LatinWorks Austin PortlandProduction Company: Personal Music Agency: Wieden+Kennedy Portland Miami Production Company: Digital One PortlandCinco, Good SideAdvertiser: HeinekenProduct: Dos Equis Beer Entrant Company: Euro Rscg New YorkAgency: Euro Rscg New YorkProduction Company: Berwyn EditorialNew YorkSilver Lion WinnersDorm, Knock Knock, Poetry Stork Advertiser: Campbell’s Soup Advertiser: Procter & Gamble Product: Soup Product: Clearblue Easy DigitalEntrant Company: Y&R New York Pregnancy Test Production Company: Phantom Audio New York Entrant Company: Lapiz Chicago Production Company: Earhole StudiosHeart Tokens, Windows Down, ChicagoMoods UpAdvertiser: Old Spice Product: Old Spice Fresh CollectionEntrant Company: Wieden+Kennedy Portland Production Company: Wieden+Kennedy Portland Digital One PortlandBronze Lion WinnersCompany Outing, Grand Canyon, Fox, Maradona,Picture Day Miss Panama Advertiser: Leica Advertiser: Cine Las Americas Product: V-Lux 20 Camera Product: International Film Festival Entrant Company: The Bravo Group New York Entrant Company: LatinWorks Austin Agency: The Bravo Group New York Agency: LatinWorks Austin Production Company: audioEngine New York Production Company: Personal Music Miami Presented by USA TODAY 30
  • 31. Titanium &Integrated Lions Grand Prix Nike+ FuelBand Advertiser: Nike Product: Nike+ FuelBand Entrant Company: R/GA New York Agency: R/GA New YorkTitanium Lion Winners Ted Williams Fight Hunger Advertiser: Kraft Product: Kraft Entrant Company: Crispin Porter + Bogusky Boulder Agency: Crispin Porter + Bogusky Boulder Virtual 2Pac For Coachella Advertiser: Dr. Dre Product: 2Pac Album Sales Entrant Company: Chronic Touring Agency: Chronic Touring Presented by USA TODAY 31
  • 32. Gold Lion Winners Titanium & Integrated Lions continued Day One Advertiser: Prudential Product: Prudential Financial Entrant Company: Droga5 New York Agency: Droga5 New York Nike+ FuelBand Advertiser: Nike Product: Nike+ FuelBand Entrant Company: R/Ga New York Agency: R/Ga New YorkSilver Lion WinnersMano A Mano In El Bãno Small Business GetsAdvertiser: Procter & Gamble An Official Day Product: Old Spice Fresh Collection Advertiser: American ExpressEntrant Company: Wieden+Kennedy Portland Product: American ExpressAgency: Wieden+Kennedy Portland Entrant Company: Crispin Porter + Bogusky Boulder Agency: Crispin Porter + Bogusky Boulder / Digitas New YorkBronze Lion WinnersLittle Marina Advertiser: Target Product: Missoni For Target Entrant Company: Mother New York Agency: Mother New York Presented by USA TODAY 32
  • 33. U.S. Young LIonsProgramCreative teams were asked to develop print, cyber and film ads, and media teams executeda media plan—all to drive awareness for the non-profit organization, First Book.With nearly 400 teams registering, this year’s Young Lions Program included teams fromagencies across the U.S. Only four winning teams were selected to compete in Cannes as“Team USA.” Special thanks to our 2012 Judges and Sponsors.Cyber CompetitionSponsor: Winners: Justin Berg, Sr. Designer, SapientNitro Alice Shin, Sr. Copywriter, SapientNitroFilm CompetitionSponsor: Winners: Maxwell Riesberg, Partner, CNCNTRTE David Solorzano, Director/Cinematographer, CNCNTRTEMedia CompetitionSponsor: Winners: Erin Hauswirth, Project Manager, OMD Peter Pelberg, Associate Project Mgr, OMD Presented by USA TODAY 33
  • 34. Print Competition U.S. Young Lions Program continuedSponsor: Winners: Gong Liu, Copywriter, DOJO San Francisco Suzanna Yeranosyan, Art Director, RPA: Rubin Postaer and AssociatesIn 2013, USA TODAY will administer four Young Lionscompetitions – Cyber, Film, Media and Print. The competitionsare open to teams of two advertising professionals underthe age of 28 working in the advertising or communicationsindustry. The competitions will run January through May.Registration opens January 15th. For more information pleasecontact YoungLions@usatoday.com.The winning teams will be sponsored to attend the CannesLions Festival in June 2013 to participate in the global YoungLions competitions against teams from across the world. Presented by USA TODAY 34