Verizon FiOS Gaming Index Survey Results 2013
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Verizon FiOS Gaming Index Survey Results 2013

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Ahead of the high-profile launches of the Xbox One and Playstation 4, there’s more debate than ever about what to buy and how to use it in our homes, for gaming as well as entertainment. The debate ...

Ahead of the high-profile launches of the Xbox One and Playstation 4, there’s more debate than ever about what to buy and how to use it in our homes, for gaming as well as entertainment. The debate over console specs has settled down; the difference in performance between the two is largely an apples-to-apples comparison.

Shoppers will be attracted by the added goodies they can get with the $100 savings by buying a Playstation. However, and despite some controversy over the summer regarding sharing of used games, Xbox could chug along as the favorite for families seeking a more versatile choice for home entertainment, and better motion-controlled gaming. Those looking to keep fit during turkey season will enjoy the built-in heart rate monitor included in the all-in $499 package that includes Kinnect from Microsoft.

The results of our Verizon FiOS Gaming Index Survey in partnership with Expand NY to survey our attendees defy some of the stereotypes of these with Gen X’ers getting in on the action along with their kidsl. Given the historic nature of gaming releases in November—Pong, 1972, Atari at Comdex, 1986, Sega Saturn, 1996, Xbox 360, 2005--we fittingly put the results in a nostalgic format the earliest gamers-turned-parents can appreciate: vintage Nintendo cartridge labels.

For more visit http://vz.to/gaming #VZGamer

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Verizon FiOS Gaming Index Survey Results 2013 Presentation Transcript

  • 1. FiOS Innovation Index Gamer | Connected Entertainment Survey Results November 2013 Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
  • 2. Methodology Expand Attendee Survey n= 423 Respondents Pre-registered Engadget Expand attendees. Recruitment via email from Engadget, hosted by USamp October 31-November 1, 2013. General Population Survey n= 503 Respondents U.S. Adults (18+) Age, Gender & Region balanced to reflect U.S. Census figures. Recruitment via online panel, hosted by USamp October 28-November 1, 2013. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2
  • 3. Topline Findings • Most (58%) gamers prefer to play games in the cloud and not worry about storage on their console. • Nearly two-thirds (63%) of consumers have high interest in watching streaming video on a game console. • Over half (53%) of consumers believe buffering while watching streaming video is more painful than a root canal. • 1 out of 3 (34%) hardcore gamers would be willing to sacrifice a car for six months in order to be one of the first to get the new Xbox One or PS4. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3
  • 4. Detailed Results Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4
  • 5. Gaming How frequently do you play online multiplayer video games on a console or PC? Expand Attendees General population Total More than 4 times per week 14% 22% 18% 3-4 times per week 8% 13% 11% 2-3 times per week 11% 15% 13% Once a week 9% 7% 8% Once every two weeks 5% 2% 3% Once every 3-4 weeks 7% 3% 5% Less than once per month 22% 12% 17% Never 23% 27% 25% Expand Attendees General population Total Currently has a gaming console in household 78% 75% 76% Heard of Oculus Rift 67% 26% 45% Base: Total Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5
  • 6. Gaming Types What type of online multiplayer video games do you typically play? (select all that apply) Expand Attendees General population Total First person shooter 62% 43% 52% Action 54% 55% 55% Strategy 44% 47% 46% Role-Playing games 42% 41% 41% Adventure 38% 46% 42% Sports 23% 33% 28% Simulation 22% 27% 24% Fighting 20% 30% 25% Base: Play online multiplayer video games on a console or PC Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6
  • 7. Agree/Disagree Agree (Net) Expand Attendees General population Total 90% 87% 88% Latency is just as important to me as processor speeds I am an early adopter of new game consoles, handhelds, and peripherals I would rather play online games on my Television than my computer monitor I prefer to download video games online or from the cloud versus buying games on discs 86% 71% 78% 71% 63% 67% 70% 67% 68% 67% 54% 60% Latency is more important to me than processor speeds I would rather have a power outage than be forced to play on a low (or poor) quality connection 66% 54% 60% 65% 58% 61% I value fast game play over good looking graphics I prefer to play games in the cloud and not worry about storage on my console My game console is used as the primary “media center device” in my home 59% 57% 58% 57% 59% 58% 52% 59% 56% Network speed for playing games is an important factor when choosing my broadband provider Base: Play online multiplayer video games on a console or PC Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7
  • 8. Interest High Interest (Net) Expand Attendees General population Total Virtual Reality gameplay (e.g. Oculus Rift, TrackIR, etc.) 72% 53% 62% Streaming video from a game console 69% 58% 63% Motion control gameplay (e.g. PS Move, Kinect, etc.) 64% 55% 59% Purchasing Xbox One when it comes out 50% 44% 47% Purchasing Playstation 4 when it comes out 50% 50% 50% Streaming music from a game console 49% 49% 49% Purchasing a tablet for gaming 42% 49% 53% Shopping from a game console 39% 46% 43% Browsing the web from a game console 34% 49% 42% Purchasing a 3DS Viewing social media (e.g. Facebook, Twitter) from a game console 30% 37% 34% 28% 42% 35% Purchasing a Playstation Vita 27% 37% 32% Base: Total Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
  • 9. Factors when Buying/Renting a Home When looking at renting or buying your next home or apartment, how important are each of the following factors in deciding which is the best choice for you/your family? Important (Net) Expand Attendees General population Total 97% 96% 96% 95% 92% 93% Community safety/low crime-rate 94% 97% 96% Near access to public transportation 93% 52% 72% Wireless signal strength 86% 91% 94% Near family & friends 79% 84% 82% Nearby schools 43% 55% 49% Nearby child care/daycare 29% 32% 31% Access to high-speed broadband Internet service Nearby shopping/supermarket/restaurants Base: Total Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9
  • 10. More Painful Than Buffering Which of the following is more painful than buffering while watching/attempting to watch streaming video (or lag during a video game)? Expand Attendees Root Canal Migraine System Crash Sprained Ankle Flu None of the Above N/A – Do not watch streaming video General population Total 53% 52% 51% 40% 37% 17% 1% 41% 41% 47% 27% 29% 11% 9% 47% 46% 49% 33% 33% 14% 5% Base: Total Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10
  • 11. Sacrifice For 6 Months What would you be willing sacrifice for six months in order to be one of the first to get the new Xbox One or PS4? (select all that apply) Expand Attendees General population Total Hardcore Gamers* Beer (if over 21) 48% 51% 50% 52% Car 30% 8% 18% 34% Showers/baths 13% 11% 12% 15% Parents 12% 6% 9% 13% Friends 10% 11% 11% 12% Job 8% 10% 9% 10% Significant other None of the above 7% 35% 6% 37% 6% 36% 8% 30% Base: Total *Expand Attendees that play online multiplayer video games Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 11
  • 12. Lag-Free Gaming Which of the following is less important than a seamless, lag-free gaming experience? (select all that apply) A seamless, lag-free gaming experience is more important than… Expand Attendees General population Total Heating/Air Conditioning 20% 18% 19% Hot water 16% 19% 18% Companionship 15% 17% 16% Staying in touch with Family/Friends 14% 20% 17% Refrigerator 13% 11% 12% Food None of the above 10% 56% 14% 45% 12% 50% Base: Play online multiplayer video games on a console or PC Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 12
  • 13. Parents Agree/Disagree Agree (Net) Expand Attendees* General population Total I prefer to have control over the Television 88% 82% 83% My child(ren) ask for higher internet speeds to accommodate online gaming 48% 53% 52% I fight over the video game controller with my family 25% 39% 36% Base: Parents *Caution Low Base (59) Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 13
  • 14. Smart Home Agree/Disagree Agree (Net) I usually have a device with Internet access (e.g., smartphone, tablet) on hand at all times. I am motivated by myself or others to try and be aware of new technology trends My home Internet service is more important than public Wi-Fi (e.g., coffee shop, library, work Internet). I can see the benefits of having a “smart home” with Internetbased controls and video monitoring capabilities My home Internet connection is the most important service in my house. Expand Attendees General population Total 99% 79% 89% 97% 82% 89% 96% 96% 96% 96% 83% 89% 93% 85% 89% Base: Total Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 14