Social Media 101 Workshop

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Social Media 101 Workshop

  1. 1. CSIA: Why Should I Use Social Media <br />Presented by: <br />John Meyer: Pure Brand <br />Ida Lau: VeriPoint LLC<br />UB Ciminieri: Business Controls, Inc. <br />
  2. 2. Social Media Shift<br />Just a few facts:<br />96% of under 30 are on it and the fastest growing segment on Facebook is 55 - 65<br />Facebook reached 200M in less than a year & by population, it would rank it #3 if it were a country<br />Ashton Kutcher & Britney Spears Twitter followers: 12.7M<br />80% of companies use social media for hiring <br />Global 100 stats:<br />54% have FB fan pages<br />50% have YouTube channels<br />
  3. 3. What difference does this make to me?<br />Can you afford to ignore this channel?<br /><ul><li>Imperative to understand this new communication mode
  4. 4. Engaging 24/7/365 – online& mobile
  5. 5. Word of Mouth that persists
  6. 6. 2 way interaction
  7. 7. Generating Influence</li></ul>Community<br />Blurring “personal” and “business”<br />
  8. 8. Hands on<br />
  9. 9. Twitter 101<br />Complete the profile<br />Post regularly including links:<br />URL’s (shortened)<br />@Mention<br />#hashtag<br />Lists<br />RT<br />Follow others (up to a point)<br />
  10. 10. Linked In<br />Profile<br />Recommendations<br />Groups<br />Link Twitter<br />
  11. 11. Facebook<br />Personal Page<br />Fan Page<br />Comment<br />Share <br />Posts: Status, photos, etc.<br />Feeds<br />Groups<br />
  12. 12. Notables in the Social Media Ecosystem<br />Great resource for all things Social Media @Mashable<br />
  13. 13. Social Media Management<br />Tools<br />T<br />h<br />Posterous<br />Analysis<br />Jive Software<br />Radian6<br />Pure Listening (not to be confused with Easy Listening)<br />
  14. 14. Putting it All Together<br />Social Media Strategy<br />CSIA /ITR Media Awareness Campaigns<br />Drive Traffic to CSIA<br />Organized Team<br />Channels<br />Twitter<br />Facebook / Fan Page<br />LinkedIn / Groups<br />Active Bloggers<br />Meetups / User Groups<br />Calendars: News, Chamber of Commerce…<br />
  15. 15. Thank You!<br />Q&A<br /> Explore & Enjoy!<br />

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