New Benchmarking Tool Non Zero Ratio

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Case study on a new way of benchmarking to feed your fuzzy front end process presented on Innovation Day '07.

Case study on a new way of benchmarking to feed your fuzzy front end process presented on Innovation Day '07.

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  • 1. © NON ZERO RATIO A NEW BENCHMARKING TOOL VERHAERTINNOVATIONDAY – OCTOBER 12th, 2007 www.mastersininnovation.com Thorough Product Benchmarking as a Start for Innovation Piet Holbrouck – NON ZERO RATIO bvba piet.holbrouck@pandora.be www.nonzeroratio.com Commercially confidence – This presentation contains ideas and information which are proprietary of NON ZERO RATIO, it is given in confidence. You are authorized to open and view the electronic copy of this document and to print a single copy. Otherwise, the material may not in whole or in part be copied, stored electronically or communicated to third parties without prior agreement of NON ZERO RATIO. www.mastersininnovation.com CONFIDENTIAL 12.10.2007 Slide 1
  • 2. © NON ZERO RATIO A NEW BENCHMARKING TOOL www.mastersininnovation.com Challenge : How to identify, generate, select promising ideas and concepts CONFIDENTIAL 12.10.2007 Slide 2
  • 3. © NON ZERO RATIO A NEW BENCHMARKING TOOL What? www.mastersininnovation.com Customer Focus Competitor benchmarking Identifying and understanding differences CONFIDENTIAL 12.10.2007 Slide 3
  • 4. © NON ZERO RATIO A NEW BENCHMARKING TOOL Competitor benchmarking www.mastersininnovation.com How to Read the Signs? CONFIDENTIAL 12.10.2007 Slide 4
  • 5. © NON ZERO RATIO A NEW BENCHMARKING TOOL Benchmarking : Reading The Signs … www.mastersininnovation.com • Identify + and – for current solutions (from perspective) and identify underlying differences • Identify all differences for current solutions and identify underlying + and – CONFIDENTIAL 12.10.2007 Slide 5
  • 6. © NON ZERO RATIO A NEW BENCHMARKING TOOL Example : transport solutions www.mastersininnovation.com + - CONFIDENTIAL 12.10.2007 Slide 6
  • 7. © NON ZERO RATIO A NEW BENCHMARKING TOOL First outcome of competitor benchmarking www.mastersininnovation.com • Wanted and unwanted features • Associated product differences CONFIDENTIAL 12.10.2007 Slide 7
  • 8. © NON ZERO RATIO A NEW BENCHMARKING TOOL Labyrinth Metaphor Unwanted effect = www.mastersininnovation.com CONFIDENTIAL 12.10.2007 Slide 8
  • 9. © NON ZERO RATIO A NEW BENCHMARKING TOOL Labyrinth Metaphor : What to do with unwanted effects? • Unwanted effects are the result of a sequence of www.mastersininnovation.com decisions • If the sequence of decisions has been mapped: • Go back from dead-end (= unwanted effect) and take/develop another direction • Options: – Go back one choice : Incremental Innovation – Go back two choices : …. – Go back many choices : Radical Innovation CONFIDENTIAL 12.10.2007 Slide 9
  • 10. © NON ZERO RATIO A NEW BENCHMARKING TOOL Unwanted effects = dead ends Tree metaphor = end branches www.mastersininnovation.com 1 split back = incremental innovation Many splits back = radical innovation CONFIDENTIAL 12.10.2007 Slide 10
  • 11. © NON ZERO RATIO A NEW BENCHMARKING TOOL Rigorous Logic Toolbox needed for this process NON ZERO RATIO® www.mastersininnovation.com • Goldratt Thinking Processes • Decision-making in uncertainty tools (SCRIPTS) • PANDORATM Problem-solving process • Non Zero Behaviour exploring decisions to be “un-made” CONFIDENTIAL 12.10.2007 Slide 11
  • 12. © NON ZERO RATIO A NEW BENCHMARKING TOOL www.mastersininnovation.com Verhaert New Products & Services nv Hogenakkerhoekstraat 21 9150 Kruibeke Belgium Tel +32 (0)3 250 19 00 Fax +32 (0)3 254 10 08 www.verhaert.com info@verhaert.com www.mastersininnovation.com CONFIDENTIAL 12.10.2007 Slide 12