Innovation day 2013 2.1 koenraad rombaut (verhaert) - risk based methods in npd

537 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
537
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Innovation day 2013 2.1 koenraad rombaut (verhaert) - risk based methods in npd

  1. 1. 2 CONFIDENTIAL Risk based methods for an innovative New Product Development Approach CONFIDENTIAL Koenraad Rombaut Coordinator Applied Physics and Systems koenraad.rombaut@verhaert.com THEME 2: RISK MANAGEMENT IN INNOVATION
  2. 2. 3 CONFIDENTIAL Koenraad Rombaut Coordinator Applied Physics and Systems koenraad.rombaut@verhaert.com Program Director Theme 2: Risk management in Innovation
  3. 3. 4 CONFIDENTIAL CONFIDENTIAL Risk management in innovative New Product Development Setting the scene
  4. 4. 5 CONFIDENTIAL
  5. 5. 6 CONFIDENTIAL Why do new products fail ? Source : Verhaert Risk Training
  6. 6. 7 CONFIDENTIAL Product innovation process Is it a selection process? It is a risk mitigation and value creation process Risk management is key throughout the whole process! NPI New Products IntroductionNPD New Products Development PLC FEI Front End of Innovation
  7. 7. 8 CONFIDENTIAL Incremental innovation vs. Radical innovation • The danger of incremental innovation is to jeopardize your existing Business. • Radical innovation seems to be highly risky but the risk is well contained. • Effort / effect relationship is much more positive in radical innovation. • “Creative space” is much more limited in incremental innovation. Incremental innovation Known Unknown85% 85% 15% 15% Radical innovation Radical / Disruptive innovation = no references available !
  8. 8. 9 CONFIDENTIAL Criteria for added value / rule of the thumb 1) Feasibility 2) Utility 3) Desirability 4) Usability 5) Allowance Differentiating capacity The mission of NPD: Creating value propositions with added value
  9. 9. 10 CONFIDENTIAL numberofuncertainties cost of design change uncontrolled learning progress in the development envisaged learning curve Early stage risk assessment: why? Wait for the risk to come true ? More freedom to adjust in early project phases  Early detection of risk allows for measures at lower cost and with less schedule impact  Learn to fail fast ! Source : USA DoD
  10. 10. 11 CONFIDENTIAL Risks / Uncertainty Management Managing risk in development programs Impact of hazard Impact of mitigation Risk = events that can jeopardize the successful completion of the project Risk = likelihood x negative impact zero risk is not affordable in terms of cost and schedule Risk management : The gain should exceed the pain !
  11. 11. 12 CONFIDENTIAL How to deal with risks in development Development Tools & Methods Risk treatment Risk Identification • Eliminate the hazard • Reduce the damage • Inherently risk proof
  12. 12. 13 CONFIDENTIAL Typical risk framework Risk Management Risk identification Risk analysis Risk evaluation Technology management Development Tools & methods Verification Risk mitigation Requirement mgt Risk assessment Risk treatment Risk monitoring Validation Source : Verhaert Risk Training
  13. 13. 14 CONFIDENTIAL CONFIDENTIAL Risk based approach in innovative New Product Development
  14. 14. 15 CONFIDENTIAL Risk management scope Holistic project view for risk management • Technical : Performance / Value • Schedule : Planning / Time • Cost : Budget / Price Combine product and process view on risk Holistic (360°) product view for risk management • Technical • Economical • Human factors (menskundig) Buffer = risk relief valve A buffer alone is not enough Keep 3 axes in balance ! Perfor- mance Planning Risk manage ment Price
  15. 15. 16 CONFIDENTIAL Risk based development approach Solid development approach • Option management • Focus on criticalities and added value • Early learning • Chop your problem & Phase your approach • Make it tangible Risk assessment • Identification (360 ° / product & process) • Correct assessment • Setting priorities right • Tracking and control • Documentation and Communication Holistic • Product & Process • Technical • Schedule • Cost • Human factors
  16. 16. 17 CONFIDENTIAL Cut Tangible Risk focus • Criticalities • Added value • 360° Early • Rapid prototyping • First time right OptionsCut Tangible Risk focus • Criticalities • Added value • 360° Early • Rapid prototyping • First time right Options Risk based development principles
  17. 17. 18 CONFIDENTIAL How to step into the unknown ? Product • Chop product into pieces physical & functional decomposition • Assess risks, communicate them • Identify critical items / focus on them • Continuous verification Make it tangible / measurable / Visualise • Keep your design options open (fallback solutions) Process • Chop development process into pieces (stage gate process) • Early verification & validation • Guard your baseline • Keep project options open • Be aware of risks, don’t be afraid of them • Skilled multi-disciplinary team (expertise) Small step at a time Protection Controlled environment Experience & Expertise Small scale Easy to stop Start downhill Critical items first
  18. 18. 19 CONFIDENTIAL CONFIDENTIAL Focus : •Pareto •Added value •Criticalities •Cut into pieces
  19. 19. 20 CONFIDENTIAL Pareto : 20/80
  20. 20. 21 CONFIDENTIAL Identify critical items How ? • New for the company / New for the world • Risk assessment (FMEA/FTA) • Feature map: key functionalities • Product breakdown • Added value creation • Past experience (e.g. service statistics) • Cost of failure • Complexity • Design driver • Safety / Security Make it tangible and real One step at a time Steering Balance Pedaling Downhill Traffic awareness Controlled environment Support wheels
  21. 21. 22 CONFIDENTIAL Chop into pieces: product breakdown Imaging • Endoscope • Camera • Image acquisition Image processing • Algorithms • SW • HW Calibration • Test samples • Reference measurement Scanning • Motion stage • Motion control Handling • Housing • UI Data processing • Transfer • Interpretation Illumination • Light source • Light sheet optics
  22. 22. 23 CONFIDENTIAL User Centered Design strategies User centered design : Less dependent of abilities of the user more accomodating of disabilities from unpacking until disposal Matching environmental conditions Positive & Negative use case scenario’s : Intended use Intended misuse Unintended use Unintended misuse Typical technical / engineering focus!
  23. 23. 24 CONFIDENTIAL CONFIDENTIAL Option management & cutting
  24. 24. 25 CONFIDENTIAL Stage gate process with convergent / divergent thinking Use clear targets & success criteria (right question): • What do you want to learn ? • What criteria have to be fullfilled to go ahead ? Having to redirect is no failure, don’t take risks to a next stage try to reach the decision point with minimal effort (timing & budget) Update your baseline at each gate Gate Gate Gate Create Create Create Create Verify Go / No-Go Go / No-Go Go / No-Go Verify Verify New-value proposition Recipe for failure
  25. 25. 26 CONFIDENTIAL Morphological chart 6/06/2012 15:15 Spray Gap/Film Applicator Single Dose Bath Gum Coater Type Moloton/Paint Roller Wet Cloth Selective Application Turn Plate Upside Down Mist Chamber Surface Tension Chemical/Process Layers Overdose Bath Voltage on Plate Spray Rotating Element Sponge Bend the Plate Plate Heating Bath Heating Circulation in Bath Ultrasonic Bath Agitation Electrolysis Aerate Removal Fluid Rinse Bath Sponge Squeegee Ultrasonic Plate Agitation Circulation in Bath Rotating Element Evapouration/Drying Baking Aerate Removal Fluid Sticky Tape Gum Layer Air Blade High Pressure Jet Keep Rollers Wet Re-use Developer Foil in Bath Ultrasonic Bath Agitation Smooth Bath Heat Bath Reduce CO2 Impact Remove Waste ASAP Centrifuge Filter Filter Change Sludge Form Squeegee Developed Material to Separate Tank EM Nanoparticles in Plate Material Circulation in Bath Ultrasonic Bath Agitation Spray Cone Absorbant Elements AGFA - Sustainability CHEMFREE-RP-0002-VE-A3_Morphological_Chart Prevent Reduce Sludge/Soiling Remove or Clean Sludge/Soiling Removal of Chemicals (and developed material) Improve Developing Application of Chemicals Localise Sludge/Soiling Solutions Functions Group BGroup A Keep high potential group with backup solutions instead of only “the best” brainstorms / patent screening / desk research / TRIZ root cause analysis / functional decomposition / touch point analysis
  26. 26. 27 CONFIDENTIAL Option trade-off Select never on numbers only !
  27. 27. 28 CONFIDENTIAL Requirements vs. design options Adjust requirements (vs. value) • Functional : what should it do? • Performance: how good should it perform? Adjust architecture / design • Functional: backup options • Physical: physical breakdown • System: all building blocks, incl. enabling products & processes Compliance matrix • What building block fulfills which function • How is each performance going to be verified Include risk assessment (P³) when selecting options
  28. 28. 29 CONFIDENTIAL It’ s not a Santa Claus list • Aim high to land in the middle does not work in product development! Why? • Remember we search for added value, being a balanced concept • There’ s nothing like a firm specification • It’s about a balanced set of specifications • Agile process
  29. 29. 30 CONFIDENTIAL Option management flow Functional decomposition Morphological table Concept trade-off
  30. 30. 31 CONFIDENTIAL CONFIDENTIAL Make it tangible Early verification & validation
  31. 31. 32 CONFIDENTIAL Cut Tangible Risk focus Early Options Make it tangible Visualize Test Simulate Review Roadshow
  32. 32. 33 CONFIDENTIAL Visualisation to identify criticalities Illumination NIR image acquisitionTest sample Image processing Stage & Motor RT processing
  33. 33. 34 CONFIDENTIAL Review of design Boundary conditions • design description • experience • 360 ° review team • quick design Points of attention: • major risks • criticalities • interfaces (sw, elec, mech) • design changes • added value Bottom up vs. top down: axicon VCSEL laser diode borehole first lens set of classic borescope half ball lens glass tube aperture light sheet camera image
  34. 34. 35 CONFIDENTIAL Why simulation : early validation Benefits (wrt. the V-shaped approach): • More and faster iterations • Parallel development of hw & sw • Multiple off-nominal and error testing, incl. fault injection (non feasible tests) • Early full system validation and risk mitigation without hw • Less real-life testing (= the poor man’s approach) • More optimal system design by sw-physics co-simulation • Improved communication & definition, leading to better design specs Resulting in time & cost reduction Traditional: • sequential developments = lengthy • validation on hw = late Model based: • Parallel developments = fast • validation on model = early Device Requirements System Design Subsystem requirements Detailled Design Functional Test Component Test Device Validation System Verfication
  35. 35. 36 CONFIDENTIAL Simulation methods Single domain: Multi-physics Model based design design inputs feeling derisk Build model Machine Control Design Concepts Verification Implement Product code Testing
  36. 36. 37 CONFIDENTIAL Cut Tangible Risk focus Early Options Tangible : testing & roadshows Visualize • Schematics • Quick design • Use case scenario Test • First time right • Proof • Rapid proto • Benchmark • Prototype Simulate • Sanity check • FEM • 1D node model • Co-simulation Review • Expert review • Similarity of design • Analysis • Desk research Roadshow • Demonstrator • Feedback • Rapid proto
  37. 37. 38 CONFIDENTIAL CONFIDENTIAL Wrap up : Risk based methods for an innovative New Product Development Approach
  38. 38. 39 CONFIDENTIAL Risk is a fact of life  accept risk, but don’t invite Murphy 1. Connect risk to added value (user centered) 2. Framework without design strategies is waste of time 3. Think forward  generate options 4. Cut into pieces 5. Identify criticalities and focus on them 6. Make it tangible 7. Tools = subjective only a basis for discussion and an aid to make decisions 8. Keep performance, budget & schedule in balance 9. Fail fast, fail cheap 10.No rocket science needed Wrap –up How to start ?  Start small  Get some help / training
  39. 39. 40 CONFIDENTIAL Cut • Development phases • Functional subsystems Tangible • Visualize • Simulate • Test • Review • Roadshow Risk focus • Criticalities • Added value • 360° Early • Rapid prototyping • First time right Options • Backup • Buffer • Requirements vs. design Risk based development methodology Visualize • Schematics • Quick design • Use case scenario Test • First time right • Proof • Rapid proto • Benchmark • Prototype Simulate • Sanity check • FEM • 1D node model • Co-simulation Review • Expert review • Similarity of design • Analysis • Desk research Roadshow • Demonstrator • Feedback • Rapid proto
  40. 40. 41 CONFIDENTIAL Training program www.mastersinnovation.com Training: Risk Management in integrated R&D processes February (Kruibeke, B) Risk remains a challenge to manage. This training clarifies how risk management for R&D projects differs from risk management approaches in Project Management. This training illustrates a global framework with real-life cases of different risk management tools for your innovation track.
  41. 41. 42 CONFIDENTIAL Thank you ¿ Questions ? ¡ Good luck !
  42. 42. 43 VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® Netherlands ESIC European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)618 12 19 19 derk.schneemann@verhaert.com More at www.verhaert.com MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation.

×