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Roadmapping your vision

1
CONFIDENTIAL

As an innovation consultant I help
companies in developing new product and
service concepts for new business...
CONFIDENTIAL

Roadmapping

3
CONFIDENTIAL

What is roadmapping ?
Roadmapping is a powerful technique – pioneered by
Motorola in the 1970s – for

planni...
CONFIDENTIAL

The evolution of video games

5
CONFIDENTIAL

The evolution of the web

6
CONFIDENTIAL

What does the future look like ?

How can we forecast
technology
developments ?

7
CONFIDENTIAL

8
CONFIDENTIAL

Why vision roadmapping

In the known

2013

?

In the unknown

9
CONFIDENTIAL

Flexible approach

flexible approach

Roadmapping is a
that can be readily customized to address the

strate...
CONFIDENTIAL

Why roadmapping ? Achieving a desired future state of development

11
CONFIDENTIAL

Fisch – Chemistry for sustainability

12
CONFIDENTIAL

Chemical business

Performance

Production
Research

Time

13
CONFIDENTIAL

Micro &flow reactor innovation

Performance

Time

14
CONFIDENTIAL

• In company stakeholders
• Intercompany (sector)
• Customers

Why roadmapping :
Align different stakeholder...
CONFIDENTIAL

Olympus

16
CONFIDENTIAL

New meaning means fundamental growth!

E-bikes take over the role of cars?

400% growth
In 5 years

17

“But...
CONFIDENTIAL

Envisioning
Painting a future use may leads
organizations towards novel
meaning. Often persona’s and
other e...
CONFIDENTIAL

Why Roadmapping :
Risk reduction in captialintensive research and
development environments

19
CONFIDENTIAL

Roadmaps are useful tools for :

Strategic and operational decision making and action planning
Improving coo...
CONFIDENTIAL

The elements to build a roadmap

21
CONFIDENTIAL

Business &market

KNOW WHY ?
22
CONFIDENTIAL

The elements to build a roadmap

23
CONFIDENTIAL

Product – service - proces

KNOW WHAT ?
24
CONFIDENTIAL

The elements to build a roadmap

25
CONFIDENTIAL

Technology

KNOW HOW ?
26
CONFIDENTIAL

The elements to build a roadmap

27
CONFIDENTIAL

Other resources

KNOW WHO ?
KNOW WHERE ?
KNOW HOW MUCH ?
28
CONFIDENTIAL

Architecture of a roadmap

29
CONFIDENTIAL

Roadmappingprocess

30
CONFIDENTIAL

Linking the future to the present …

Where are we
now ?

How can we get
there ?

31

Where do we
want to go ...
CONFIDENTIAL

How to get content ?
32
CONFIDENTIAL

We organize roadmap workshops …
In company
Villeroy&Boch:creationsquadroedge 12
• Input from sales
• Input b...
CONFIDENTIAL

We organize roadmap workshops …
for governments …

34
CONFIDENTIAL

Roadmap Creation …

Business/Mark
et Workshop
Product Service
& Process
workshop
Technology
workshop
Chartin...
CONFIDENTIAL

36
CONFIDENTIAL

VERHAERT MASTERS IN INNOVATION®
Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 0...
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Innovation day 2013 1.5 filiep de witte (verhaert) - roadmapping your vision

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Transcript of "Innovation day 2013 1.5 filiep de witte (verhaert) - roadmapping your vision"

  1. 1. Roadmapping your vision 1
  2. 2. CONFIDENTIAL As an innovation consultant I help companies in developing new product and service concepts for new businesses creating growth. Filiep Dewitte Innovation and design consultant filiep.dewitte@verhaert.com 2
  3. 3. CONFIDENTIAL Roadmapping 3
  4. 4. CONFIDENTIAL What is roadmapping ? Roadmapping is a powerful technique – pioneered by Motorola in the 1970s – for planning and organisation’s technological capabilities to commercial or strategic goals in the future. ensure they meet its graphical nature of roadmaps support strategic alignment and dialogue The between functions in the firm and between organisations 4
  5. 5. CONFIDENTIAL The evolution of video games 5
  6. 6. CONFIDENTIAL The evolution of the web 6
  7. 7. CONFIDENTIAL What does the future look like ? How can we forecast technology developments ? 7
  8. 8. CONFIDENTIAL 8
  9. 9. CONFIDENTIAL Why vision roadmapping In the known 2013 ? In the unknown 9
  10. 10. CONFIDENTIAL Flexible approach flexible approach Roadmapping is a that can be readily customized to address the strategic needs particular and issues facing firms, government agencies and other organizations. shared vision of your organization’s future, with identifies the key steps needed to It allows the development of a realize that vision. 10
  11. 11. CONFIDENTIAL Why roadmapping ? Achieving a desired future state of development 11
  12. 12. CONFIDENTIAL Fisch – Chemistry for sustainability 12
  13. 13. CONFIDENTIAL Chemical business Performance Production Research Time 13
  14. 14. CONFIDENTIAL Micro &flow reactor innovation Performance Time 14
  15. 15. CONFIDENTIAL • In company stakeholders • Intercompany (sector) • Customers Why roadmapping : Align different stakeholders … 15
  16. 16. CONFIDENTIAL Olympus 16
  17. 17. CONFIDENTIAL New meaning means fundamental growth! E-bikes take over the role of cars? 400% growth In 5 years 17 “But how to come to this opportunity?”
  18. 18. CONFIDENTIAL Envisioning Painting a future use may leads organizations towards novel meaning. Often persona’s and other explorative user centric techniques are needed. However, envisioning poses great challenges to implement. 18
  19. 19. CONFIDENTIAL Why Roadmapping : Risk reduction in captialintensive research and development environments 19
  20. 20. CONFIDENTIAL Roadmaps are useful tools for : Strategic and operational decision making and action planning Improving coordination of activities and resources Identifying, evaluating and selecting strategic alternatives Communicating visions to attract resources Stimulating radical innovation and investigations Monitoring progress 20
  21. 21. CONFIDENTIAL The elements to build a roadmap 21
  22. 22. CONFIDENTIAL Business &market KNOW WHY ? 22
  23. 23. CONFIDENTIAL The elements to build a roadmap 23
  24. 24. CONFIDENTIAL Product – service - proces KNOW WHAT ? 24
  25. 25. CONFIDENTIAL The elements to build a roadmap 25
  26. 26. CONFIDENTIAL Technology KNOW HOW ? 26
  27. 27. CONFIDENTIAL The elements to build a roadmap 27
  28. 28. CONFIDENTIAL Other resources KNOW WHO ? KNOW WHERE ? KNOW HOW MUCH ? 28
  29. 29. CONFIDENTIAL Architecture of a roadmap 29
  30. 30. CONFIDENTIAL Roadmappingprocess 30
  31. 31. CONFIDENTIAL Linking the future to the present … Where are we now ? How can we get there ? 31 Where do we want to go ?
  32. 32. CONFIDENTIAL How to get content ? 32
  33. 33. CONFIDENTIAL We organize roadmap workshops … In company Villeroy&Boch:creationsquadroedge 12 • Input from sales • Input by user observations • …To create differentiating products fot the future Observations (mid 2011) Product ideas: Sketches and renders 33 Product launch Squaroedge 12 (mid 2013)
  34. 34. CONFIDENTIAL We organize roadmap workshops … for governments … 34
  35. 35. CONFIDENTIAL Roadmap Creation … Business/Mark et Workshop Product Service & Process workshop Technology workshop Charting workshop Kick-off Preparation consultation Roadmap definition Timeline / duration : 6 to 9 months E-FIETSLAADSTATONS 35 Reporting and clustering information Final roadmap
  36. 36. CONFIDENTIAL 36
  37. 37. CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation. 37 Netherlands ESIC European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)618 12 19 19 derk.schneemann@verhaert.com More at www.verhaert.com
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