Innovation day 2013 1.5 filiep de witte (verhaert) - roadmapping your vision

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Innovation day 2013 1.5 filiep de witte (verhaert) - roadmapping your vision

  1. 1. 2 Roadmapping your vision CONFIDENTIAL Filiep Dewitte Innovation & design consultant Filiep.dewitte@verhaert.com THEME 1 : STRUCTURED EXPLORATION IN THE FRONT END OF INNOVATION
  2. 2. 3 CONFIDENTIAL As an innovation consultant I help companies in developing new product and service concepts for new businesses creating growth. Filiep Dewitte Innovation and design consultant filiep.dewitte@verhaert.com
  3. 3. 4 CONFIDENTIAL Roadmapping
  4. 4. 5 CONFIDENTIAL What is roadmapping ? Roadmapping is a powerful technique – pioneered by Motorola in the 1970s – for planning and organisation’s technological capabilities to ensure they meet its commercial or strategic goals in the future. The graphical nature of roadmaps support strategic alignment and dialogue between functions in the firm and between organisations
  5. 5. 6 CONFIDENTIAL The evolution of video games
  6. 6. 7 CONFIDENTIAL The evolution of the web
  7. 7. 8 CONFIDENTIAL What does the future look like ? How can we forecast technology developments ?
  8. 8. 9 CONFIDENTIAL
  9. 9. 10 CONFIDENTIAL Why vision roadmapping ?In the known In the unknown 2013
  10. 10. 11 CONFIDENTIAL Flexible approach Roadmapping is a flexible approach that can be readily customized to address the particular strategic needs and issues facing firms, government agencies and other organizations. It allows the development of a shared vision of your organization’s future, with identifies the key steps needed to realize that vision.
  11. 11. 12 CONFIDENTIAL Why roadmapping ? Achieving a desired future state of development
  12. 12. 13 CONFIDENTIAL Fisch – Chemistry for sustainability
  13. 13. 14 CONFIDENTIAL Performance Time Research Production Chemical business
  14. 14. 15 CONFIDENTIAL Performance Time Micro &flow reactor innovation
  15. 15. 16 CONFIDENTIAL Why roadmapping : Align different stakeholders … • In company stakeholders • Intercompany (sector) • Customers
  16. 16. 17 CONFIDENTIAL Olympus
  17. 17. 18 CONFIDENTIAL E-bikes take over the role of cars? New meaning means fundamental growth! “But how to come to this opportunity?” 400% growth In 5 years
  18. 18. 19 CONFIDENTIAL Envisioning Painting a future use may leads organizations towards novel meaning. Often persona’s and other explorative user centric techniques are needed. However, envisioning poses great challenges to implement.
  19. 19. 20 CONFIDENTIAL Why Roadmapping : Risk reduction in captial- intensive research and development environments
  20. 20. 21 CONFIDENTIAL Roadmaps are useful tools for : Strategic and operational decision making and action planning Improving coordination of activities and resources Identifying, evaluating and selecting strategic alternatives Communicating visions to attract resources Stimulating radical innovation and investigations Monitoring progress
  21. 21. 22 CONFIDENTIAL The elements to build a roadmap
  22. 22. 23 CONFIDENTIAL KNOW WHY ? Business &market
  23. 23. 24 CONFIDENTIAL The elements to build a roadmap
  24. 24. 25 CONFIDENTIAL KNOW WHAT ? Product – service - proces
  25. 25. 26 CONFIDENTIAL The elements to build a roadmap
  26. 26. 27 CONFIDENTIAL KNOW HOW ? Technology
  27. 27. 28 CONFIDENTIAL The elements to build a roadmap
  28. 28. 29 CONFIDENTIAL KNOW WHO ? KNOW WHERE ? KNOW HOW MUCH ? Other resources
  29. 29. 30 CONFIDENTIAL Architecture of a roadmap
  30. 30. 31 CONFIDENTIAL Roadmappingprocess
  31. 31. 32 CONFIDENTIAL Linking the future to the present … Where are we now ? How can we get there ? Where do we want to go ?
  32. 32. 33 CONFIDENTIAL How to get content ?
  33. 33. 34 CONFIDENTIAL We organize roadmap workshops … In company Villeroy&Boch:creationsquadroedge 12 • Input from sales • Input by user observations • …To create differentiating products fot the future Product launch Squaroedge 12 (mid 2013)Observations (mid 2011) Product ideas: Sketches and renders
  34. 34. 35 CONFIDENTIAL We organize roadmap workshops … for governments …
  35. 35. 36 CONFIDENTIAL Business/Mark et Workshop consultation Roadmap definition Reporting and clustering information Preparation Kick-off Timeline / duration : 6 to 9 months Product Service & Process workshop Technology workshop Charting workshop Final roadmap E-FIETSLAADSTATONS Roadmap Creation …
  36. 36. 37 CONFIDENTIAL
  37. 37. 38 CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® Netherlands ESIC European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)618 12 19 19 derk.schneemann@verhaert.com More at www.verhaert.com MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation.

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