Innovation day 2013    1.5 filiep de witte (verhaert) - roadmapping your vision
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Innovation day 2013 1.5 filiep de witte (verhaert) - roadmapping your vision

  • 368 views
Uploaded on

 

More in: Business , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
368
On Slideshare
368
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Roadmapping your vision 1
  • 2. CONFIDENTIAL As an innovation consultant I help companies in developing new product and service concepts for new businesses creating growth. Filiep Dewitte Innovation and design consultant filiep.dewitte@verhaert.com 2
  • 3. CONFIDENTIAL Roadmapping 3
  • 4. CONFIDENTIAL What is roadmapping ? Roadmapping is a powerful technique – pioneered by Motorola in the 1970s – for planning and organisation’s technological capabilities to commercial or strategic goals in the future. ensure they meet its graphical nature of roadmaps support strategic alignment and dialogue The between functions in the firm and between organisations 4
  • 5. CONFIDENTIAL The evolution of video games 5
  • 6. CONFIDENTIAL The evolution of the web 6
  • 7. CONFIDENTIAL What does the future look like ? How can we forecast technology developments ? 7
  • 8. CONFIDENTIAL 8
  • 9. CONFIDENTIAL Why vision roadmapping In the known 2013 ? In the unknown 9
  • 10. CONFIDENTIAL Flexible approach flexible approach Roadmapping is a that can be readily customized to address the strategic needs particular and issues facing firms, government agencies and other organizations. shared vision of your organization’s future, with identifies the key steps needed to It allows the development of a realize that vision. 10
  • 11. CONFIDENTIAL Why roadmapping ? Achieving a desired future state of development 11
  • 12. CONFIDENTIAL Fisch – Chemistry for sustainability 12
  • 13. CONFIDENTIAL Chemical business Performance Production Research Time 13
  • 14. CONFIDENTIAL Micro &flow reactor innovation Performance Time 14
  • 15. CONFIDENTIAL • In company stakeholders • Intercompany (sector) • Customers Why roadmapping : Align different stakeholders … 15
  • 16. CONFIDENTIAL Olympus 16
  • 17. CONFIDENTIAL New meaning means fundamental growth! E-bikes take over the role of cars? 400% growth In 5 years 17 “But how to come to this opportunity?”
  • 18. CONFIDENTIAL Envisioning Painting a future use may leads organizations towards novel meaning. Often persona’s and other explorative user centric techniques are needed. However, envisioning poses great challenges to implement. 18
  • 19. CONFIDENTIAL Why Roadmapping : Risk reduction in captialintensive research and development environments 19
  • 20. CONFIDENTIAL Roadmaps are useful tools for : Strategic and operational decision making and action planning Improving coordination of activities and resources Identifying, evaluating and selecting strategic alternatives Communicating visions to attract resources Stimulating radical innovation and investigations Monitoring progress 20
  • 21. CONFIDENTIAL The elements to build a roadmap 21
  • 22. CONFIDENTIAL Business &market KNOW WHY ? 22
  • 23. CONFIDENTIAL The elements to build a roadmap 23
  • 24. CONFIDENTIAL Product – service - proces KNOW WHAT ? 24
  • 25. CONFIDENTIAL The elements to build a roadmap 25
  • 26. CONFIDENTIAL Technology KNOW HOW ? 26
  • 27. CONFIDENTIAL The elements to build a roadmap 27
  • 28. CONFIDENTIAL Other resources KNOW WHO ? KNOW WHERE ? KNOW HOW MUCH ? 28
  • 29. CONFIDENTIAL Architecture of a roadmap 29
  • 30. CONFIDENTIAL Roadmappingprocess 30
  • 31. CONFIDENTIAL Linking the future to the present … Where are we now ? How can we get there ? 31 Where do we want to go ?
  • 32. CONFIDENTIAL How to get content ? 32
  • 33. CONFIDENTIAL We organize roadmap workshops … In company Villeroy&Boch:creationsquadroedge 12 • Input from sales • Input by user observations • …To create differentiating products fot the future Observations (mid 2011) Product ideas: Sketches and renders 33 Product launch Squaroedge 12 (mid 2013)
  • 34. CONFIDENTIAL We organize roadmap workshops … for governments … 34
  • 35. CONFIDENTIAL Roadmap Creation … Business/Mark et Workshop Product Service & Process workshop Technology workshop Charting workshop Kick-off Preparation consultation Roadmap definition Timeline / duration : 6 to 9 months E-FIETSLAADSTATONS 35 Reporting and clustering information Final roadmap
  • 36. CONFIDENTIAL 36
  • 37. CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation. 37 Netherlands ESIC European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)618 12 19 19 derk.schneemann@verhaert.com More at www.verhaert.com