Your SlideShare is downloading. ×
0
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Innovation day 2013   1.2 david pas (verhaert) - think big, act small
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Innovation day 2013 1.2 david pas (verhaert) - think big, act small

186

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
186
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CONFIDENTIAL CONFIDENTIAL How to mobilize for breakthrough innovation : Think BIG, act small 1
  • 2. CONFIDENTIAL David Pas Design & Innovation Consultant Guest lecturer at Integrale Productontwikkeling, Antwerpen Design Coach ‘5x5’ david.pas@verhaert.com 2
  • 3. CONFIDENTIAL once upon a time…. 3
  • 4. CONFIDENTIAL once upon a time…. …a big beverage company lacked some new breakthrough ideas Budget was not an issue, but timing was very short 4
  • 5. CONFIDENTIAL what is ‘breakthrough’? 5
  • 6. CONFIDENTIAL a breakthrough can be something simple, but it’s never easy to make a breakthrough 6
  • 7. CONFIDENTIAL RADICAL INCREMENTAL TECHNOLOGY CHANGE NEW USERS technology push technology epiphanies market pull meaning driven INCREMENTAL RADICAL MEANING CHANGE 7 based on Verganti
  • 8. CONFIDENTIAL new technology offering and new users NEW OFFERINGS breakthrough incremental evolutionary NEW USERS EXISTING USERS evolutionary EXISTING OFFERINGS 8 based on Verganti
  • 9. CONFIDENTIAL only new technology NEW OFFERINGS NEW USERS EXISTING USERS breakthrough incremental evolutionary EXISTING OFFERINGS 9 based on Verganti
  • 10. CONFIDENTIAL new meaning, new technology NEW USERS EXISTING USERS NEW OFFERINGS incremental evolutionary EXISTING OFFERINGS 10 based on Verganti
  • 11. CONFIDENTIAL think BIG you can build an unbeatable and sustainable competitive advantage through innovations that do not come from the market but that create new markets Roberto Verganti 11
  • 12. CONFIDENTIAL a breakthrough is not for ever once breakthrough now old 12
  • 13. CONFIDENTIAL does it need to be breakthrough? 13
  • 14. CONFIDENTIAL does it need to be breakthrough? 14
  • 15. CONFIDENTIAL it’s about speed 15
  • 16. CONFIDENTIAL timing 1 2 16 3
  • 17. CONFIDENTIAL lean approach 17
  • 18. CONFIDENTIAL CONCEPT LAB© 18
  • 19. CONFIDENTIAL lean approach idea CONCEPT LAB© learn build © VERHAERT 19
  • 20. CONFIDENTIAL timing conceptual 6-8 days 360° IDEATION technical © VERHAERT 20
  • 21. CONFIDENTIAL timing idea conceptual 6-8 days 360° 2 months IDEATION technical learn build © VERHAERT 21
  • 22. CONFIDENTIAL in the process NEW APPLICATION & BUSINNESS CONCEPT VISUALISED IDEA © VERHAERT front end CONCEPT LAB innovation strategy © INNOVATION ROCKET PROGRAM © 22 development
  • 23. CONFIDENTIAL CONCEPT LAB© objective = to trigger more ideas = to make ideas more ‘alive’ 23
  • 24. CONFIDENTIAL lean approach idea ≠ a problem solved CONCEPT LAB© learn build © VERHAERT 24
  • 25. CONFIDENTIAL idea ≠ problems to be solved = a ‘proactive’ exploration = exploring objectives according to themes/occasions related to the innovation ambition of the company (innovation spaces) the idea generation is based on a exploration of future technologies in combination with an exploration of consumers trends ‘big’ technology opportunities trends 25
  • 26. CONFIDENTIAL 26
  • 27. CONFIDENTIAL lean approach idea CONCEPT LAB© learn build ≠ a proof of concept © VERHAERT 27
  • 28. CONFIDENTIAL 28
  • 29. CONFIDENTIAL ≠ building of a prototype ≠ validation = to trigger more ideas “build” as an extension of a description and drawings 29
  • 30. CONFIDENTIAL insight for money the least effort to bring us to a new insight level INTERPRETATIO N “BUILD” PROTOTYPE SCKETCH COST INSIGHT © VERHAERT 30
  • 31. CONFIDENTIAL 31
  • 32. CONFIDENTIAL case 32
  • 33. CONFIDENTIAL it’s more about building an idea, not about making a finished product © humin © humin 33
  • 34. CONFIDENTIAL 34
  • 35. CONFIDENTIAL idea CONCEPT LAB© build learn ≠ validating © VERHAERT 35
  • 36. CONFIDENTIAL make it a continuous proces 1 2 3 © VERHAERT 36
  • 37. CONFIDENTIAL in your organisation 37
  • 38. CONFIDENTIAL get buy in 38
  • 39. CONFIDENTIAL how to get it landed who needs to say yes who should be joining how to avoid resistance stakeholders and ownership 39
  • 40. CONFIDENTIAL process, structure, plan… not your daily attitude forget one time the typical processes from problem solving to pro-active envisioning 40
  • 41. CONFIDENTIAL resources, commitments CONCEPTLAB© team core team chairman external specialists 41
  • 42. CONFIDENTIAL innovation spaces and themes CONCEPTLAB© themes think of ambitious innovation spaces, the big issues…forget the details embrace the unknown …. © VERHAERT 42
  • 43. CONFIDENTIAL once upon a time…. 43
  • 44. CONFIDENTIAL first edition more than 5 breakthrough concepts 1 global patent today 2nd year outcome goes global remains a lean “think big, act small” approach 44
  • 45. CONFIDENTIAL conclusion 45
  • 46. CONFIDENTIAL CONCEPTLAB© ingredients courage - creativity - flexibility make it a part of your daily business continuity is more important than budget the “think big, act small” approach is suitable for every ambitious company, small or large 46
  • 47. CONFIDENTIAL timing idea conceptual 360° 3x/YEAR IDEATION technical learn build © VERHAERT 47
  • 48. CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation. 48 Netherlands ESIC European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)618 12 19 19 derk.schneemann@verhaert.com More at www.verhaert.com

×